Senior Graphic Designer, Ugg
CurrentLeads graphic designers in design and execution of branded materials – including lookbooks, sales collateral, training materials, PR event collateral, seeding cards, advertising and directing product photoshoots that lead to increase product sell-through. Works one-on-one with brand leadership to design seasonal sales and Board of Director presentations. Ensures smooth run of show by coordinating with event production crew. Project manager and sole designer of 150 page brand book and other seasonal sales assets in high-pressure, deadline-driven environment. Established and managed project calendar executing phased design milestones from concept to production. Overhauled brand footwear and lifestyle packaging designs – resulting in $1M savings per year.Conceptualize packaging designs encompassing all product categories and co-branded collaborations – including Disney and Pendleton.