Strategic and performance-focused Digital Marketing & PPC Specialist with a proven ability to manage high-budget campaigns, overseeing accounts with over $1M in annual spend. I excel at developing data-driven, segmented PPC strategies that have consistently delivered a 25% average ROI increase for clients. My approach centers on advanced targeting, ad copy testing, and continuous optimization to maximize campaign effectiveness.As a team leader, I guide digital strategists in executing multi-platform campaigns and resolving complex challenges, ensuring optimal performance across all initiatives. Additionally, I’ve championed the use of automation and tracking tools to improve campaign scalability and operational efficiency.With expertise in competitor SEO analysis, I’ve identified key opportunities that led to a 10-15% increase in market share, further driving growth for clients. I am dedicated to aligning PPC efforts with overall marketing strategies to deliver clear, measurable results.

As a Senior Marketing Consultant and Digital Marketing Lead for Google UMM, I oversaw a team of marketing consultants across the EMEA region, helping them deliver tailored marketing strategies to meet the specific needs of their clients. I trained 80+ representatives in effective client management and solution development, driving measurable campaign success.My expertise spans stakeholder management, CRM, Data Analytics tools such as Google analytics and Clarity, and email marketing, where I designed high-converting email templates to boost leads and engagement. Additionally, I played a key role in setting up conversion tracking, offline store metrics, and optimizing campaign performance, resulting in a 45% sales increase.

With extensive experience managing campaigns with monthly budgets of $10K to $250K, I helped clients achieve 15% growth quarter over quarter by focusing on events, seasonality, and data-driven tactics. I leveraged demographic insights, competitor analysis, and targeted marketing channels to optimize campaign performance.

As an Amazon E-commerce Risk Analyst, responsible for monitoring customer transactions and activity to identify and mitigate potential fraud and suspicious behavior, conducting root cause analysis on transaction anomalies for timely risk resolution. Enforced compliance policies, flagged suspicious accounts, and submitted SARs reports. Also optimized product listings for compliance and user engagement while supporting the marketing team in driving conversions.