Somesh Rout Email & Phone Number

Mumbai, Maharashtra, India

Mumbai, Maharashtra, India

Bangalore

● Responsible for the Key Account sales & Promotions which includes Flipkart, Myntra, Amazon, TatacliQ, Paytmmall, Ajio, Udaan, Limeroad etc.● Margin negotiation, Digital Marketing Strategy, ACOS (Advertisement cost of sales) optimization, Product price finalization & gathering customer Insights from the channel & drawing the actionable insights.● Showcasing/ reporting to the top management about the performance Month on Month & Quarterly. Also, key member towards the Planning & budgeting for the vertical. ● Lead in establishing the Brand- Cavallo (Exclusive Online Brand) in parallel to Linen Club Apparels & Fabric sets. End to End responsible for the P& L. ● Launch & Manage own D2C portal.

New Delhi Area, India

• Developed an online business strategy that sets out the products of the company's offer online.• Identified the target market for the ecommerce initiative & developed the marketing campaigns to attract more visitors and increase online sales.• Manage online product inventory, images, and content on a daily basis.• Customer Service Management Oversee and manage daily interactions with customers relating to all aspects of their transactions.• Coordination with the Brand team & developed streamlined process for optimizing daily customer interactions.• Fulfilment and Logistics Oversee and coordinate with the fulfilment and shipping team to ensure the flow of product to customers is efficiently accomplished.• Manage returned product and disposition.• Ensuring the proper functioning of payment gateway & analyzing the transactions and the reconciliations.• Responsible for the strategic direction and day-to-day operations of the eCommerce business to achieve aggressive sales goals and optimization of site-wide.• Work with finance team in management of Profit and Loss: Gross Margin, CapEx, and OpEx (marketing and selling expenses)• Create and maintain all Net Sales and Margin targets for submission to finance, the executive team, and the management committee .•Marketplace management: On boarding the brand at different websites like snapdeal, paytm, homeshop18, indiatimes, shopclues, ebay, infibeam etc & ensure the brand values & increases the brand reach & sales.• Responsible to drive the online marketing initiatives to increase visitors to the website & increase the conversion rates.

Gurgaon, India

• Develop the Search Engine Optimization strategy(SEO) for the Website Tradus.com.• Responsible for both On page & Off Page Optimizations.• Ensure the rankings of the top searched keywords based on the search volumes on different search engines - Google, Yahoo & Bing.• Focused on increasing the quality visitors to the website via targeting the set of keywords• Online Traffic Monitoring and analyzing the trend of visitors.• Ensure to minimize the bounce rate.

Ahmedabad Area, India

• An important decision maker in SEM & SEO Team at infibeam.com• Maintain the priority of the product listings on the website across all categories.• Competitors analysis & pointing the lack in the current strategy.• Increase the traffic to the website & optimise conversions.• Cross selling of products based on the analytics.• Creation of new landing pages if required to achieve rankings on the targeted keywords in an efficient manner.• Online Reputation Management through social networking site like face book, twitter as well as review sites like mouthshut.com.• Ideating the new formulas & driving the same to achieve the target/goals• Leading the team from front to do things differently and dynamically.• Regularly coming up with new ideas, suggestions & innovative things.• Instant and urgent decision making in an optimize manner to up thrust the website promotion.

Vadodara Area, India

- On site Promotion- SEO Implementations- Keyword Research- Search Engine Marketing Techniques