Elsa Güereña Email & Phone Number

Atlanta, Georgia

Atlanta, Georgia

// Creative project & client leadership for social, digital & CRM marketing projects.// Oversaw campaign strategy, creative, development, analytics, & data engineering.// Managed client relations, presentations, status, reporting, & vendor partnerships.+ Launch & maintenance PORSCHEDRIVING.com: UX, creative, dev, marketing, & reporting.+ Lead VW CREDIT INC: Acoustic, SFMC, email & direct mail customer journey.+ Oversaw WELLS FARGO social: strategy, media planning, & creative production. >> CLIENTS: Audi, Porsche, Volkswagen Credit Inc, Wells Fargo, & Wizards of the Coast.

Atlanta, Georgia

// Oversaw omni-channel shopper marketing campaigns for The Coca-Cola Company.// Lead strategy, concept & design teams for national campaigns & retail partnerships.// Managed creative production, activations, client relations & new business growth.+ Supervised COKE & MEALS photoshoot launching the global "Taste the Feeling" rebrand for US Market. Delivered "One Brand" media toolkit for digital, social, POS, OOH & Print.+ Grew COKE & SOCCER from Regional MNT partnership activations to National MNT, USMNT & MLS pillar program executions.>> PROGRAMS: Coca-Cola, Gold Peak, Fanta, Powerade, SmartWater, VitaminWater, Fifa World Cup, Kroger, McDonalds, QuickTrip, etc.

New York, Ny

// Print & digital production for high-volume high-fashion editorial & advertising photography. // Managed daily team technical status meetings, workflows & department relationships.// Supervised color profiles, Epson InkJet, Fuji Proof, calibrations & GMG Color Standard.+ Built automation scripts to eliminate errors, increase output speed & customize branding.+ Implemented budget, stock inventory tracking, order & billing online accounting system.>> CLIENTS: Ralph Lauren, Michael Kors, Bath & Body Works, Calvin Klein, Tiffany's, etc.

New York, Ny

// Retouch, color & file management, traffic & coordination for Art Directors & Designers.// Liaison between contributors, advertisers, internal creative & press production teams.+ Developed design initiation & approval system for quality control & project tracking.+ Created cloud storage process to unify remote design, retouch & final art press delivery.>> CONTRIBUTORS: Randall Mesdon, John Balsom, Levis, Matthew Brookes, etc.

New York, Ny

// Creative project development & production management for high fashion advertising. // Managed design from pitch to presentations to photoshoot, retouch & post-production. // Production scheduling & daily agendas, creative supervision & deliverable management.+ Developed tracking system for image retouch visuals, budget, feedback logging & archive.+ Expanded agency vendor roster by negotiating new photo, retouch & print contracts.>> CLIENTS: Rimmel Cosmetics, Pandora Jewelry, Donna Karan, Tory Burch, etc.

New York, Ny

// Coordinating creative projects for luxury brands over multi-season campaigns.// Layout design & pre-press for high-end advertising, editorial & art photography.// Account traffic + client coordination for agencies, brands, publishers & photographers.+ Supervised development of scripts, plug-ins & coding systems to automate output & color.+ Utilized Google Docs streamlining & speeding output, tripling ad release billings in 2 years.>> CLIENTS: Annie Leibovitz, Steven Meisel, Vogue, Louis Vuitton, David Yurman, etc.

Atlanta, Ga

// Storyboard and graphics composition for in house & client presentation.// Assistant editing, animation & administrative for motion graphic design projects.

Evanston, Il

// Photography slide scanning, image correction, color management & archive.// Technical support for art department faculty & students image needs.