With over 12 years of experience in building brands, advertising/marketing, and collaborating with exceptional teams and diverse clientele, Somi Choi is an award-winning, multidisciplinary designer with her main focus on creating scalable brand identity and visual communication systems.Her comprehensive understanding of aligning the design with business goals and brand strategy has been her strength to elevate the client’s brand equity. Somi creates, strategizes, and scales visual brand identity and communication systems and her approach is based on the fundamental research of the clients and where they want to go. She has worked with various scales of clients from tourism, healthcare, education, finance, law, architects, and nonprofits.Originally from South Korea, Somi lived in Honduras before coming to Pensacola for her design degree and speaks Korean, English, and Spanish.