-Accountable for developing new business models as a response towards market conditions and opportunities which resulted in the development of new core business -Develop premium furniture commerce online

-Shape product and business strategy by testing and learning to define core target market and product market fit-Successfully support Series A round; $10MM raised investment; $25MM valuation

-Responsible for go to market strategy and brand development in retails for body care category (Aveeno and Neu body) to deliver $30MM business-Tackled one of toughest challenges for new body restage, closely working with brand marketing, sales, supply team to drive brand rejuvenation while achieving brand growth (TTL $16MM, +11% vs PY) and winning 'Feb 2020 J&J Marketing Frontier Award'

- Responsible for eCommerce go-to-market strategy for Listerine & baby to deliver $45MM business.- Launch new product call ‘Listerine healthy bright’ in Korea market and win 'Feb 2018 J&J Shape Award' in recognition for new digital trade marketing for Listerine.- Launch new baby brand called “petite planet” as global pilot project- Lead brand mega re-stage for Johnson’s baby and win 'Feb 2019J&J Connect Award' in recognition for developing new content platform (baby center) with 11st(one of key customer).

-Optimize the digital presence and opportunities to make shoppers choose P&G products over competitors’ by seamless execution of e-commerce fundamentals-Manage in-store advertisement (included keyword search)-lead specific in-store events to improve sales performance in store-Work collaboratively with the diverse team across internal team and external vendors

- Mainly planned and executed online marketing e.g. FB, website, keyword marketing- Consulted with designers, programmer, including internal and external resources- Cultivated the ideas and provided the clients with the solutions- Maintained fair relationship with the clients through derivative services- Monitored project to ensure completion within defined schedule and budget

- Started online shopping mall for women's dress through network that I built in New York fashion show- Created a new brand concept and marketing strategies- Took care of customer’s requests and complaints- Updated product content