Somi Park Email & Phone Number

- MBC documentary translation (Korean-English) '17- Double A campaign website translation (English-Korean) '16- New York Film Academy website translation (English-Korean) '06

Gangnam-Gu, Seoul, Korea

■ IMC Management ■ Online strategy planning and execution■ Social media lead■ Online campaign management■ Market Research■ PPL, Sponsorship Managment

Yongsan-Gu, Seoul, Korea

Client: GM Korea, Amore PacificIMC Campaign Management- Oversaw and directed strategic initiatives for launching of new products- Monitor and keep in contact with clients with all stages of work progress - Liaised and coordinated activities through various departments for clients’ ATL and BTL needsMarket research- Communicated and updated clients with market developments and competitors’ activities- Collaborated with the Creative team to generated fact books on products and market intelligence- Conducted other market researches including comprehensive consumer surveys and market share studiesClient support- Budget and schedule management- Created reports for measuring effectiveness of performed campaigns for clients- Liaised among client and local networks to ensure effective communicationStaff Management- Collaborated with global networks' staffs when needed- Internal staff management for prompt and efficient work progressOthers- Researched potential clients and issues they are facing and proposed ideas accordingly- Supported client's global network infrastructure setting- Translated documents for client's workshops and daily reports

• Managed the company’s online presence through social networking sites • Monitored and engaged conversation within current and potential audiences• Authored articles for the company blog covering latest industry news• Managed the clients’ online presence through social networking sites• Encouraged discussions regarding issues in clients’ industry on various groups on LinkedIn• Researched new/ potential clients • Created media lists for publicities and advertisements

• Assisted in the purchase of an advertising time block in Korea broadcast for a foreign sponsor• Participated in on-going projects by producing materials for major presentations • Assisted in managing current clients and bringing prospective clients by making an effort of contacting them directly/ indirectly • Translated and presented market trends and news to senior managers• Liaised between the New York office and headquarter in Seoul to ensure effective communication

• Researched clients’ key strengths and utilized them on Search Engine Optimization• Assisted the recruitment process of marketing staffs by spreading words online • Learned about Online Marketing industry – developing CRM software, SEM, websites and logos

Master Of Arts, Advertising

Activities and Societies: Advertising Graduate Council (AGC), Vice President of Korean Advertising Graduate Council • GPA: 3.89/ 4.0

Bachelor Of Business Administration, Bachelor Of Arts, Business And Mass Communication

• Overall GPA: 3.8/4.5 • Scholarship of Academic Achievement (Korea University): Spring ‘09

Producing

• Produced a local store commercial and a music video • Learned efficient scheduling, budgeting, and pitching idea