Sommerann Mccullough Email & Phone Number

• Serve as a resource and mentor for a 19-person team through the design and execution of annual communications training sessions, development and adaptation of project plans, and tailoring of projects to meet stakeholder needs.• Overhaul bimonthly external-facing newsletter by implementing a new editing and approval process, designing new assets and layout, and moving to a new email marketing platform to create compelling communications that engage our most important customers.• Co-lead Marketing Working Group of 11 affiliate staff members across the country to prioritize future projects so individual affiliates can reach patients and reduce health disparities with hyperlocal marketing campaigns and resources across 161 health centers.

Greater Chicago Area

• Increased average revenue raised per Planned Parenthood Illinois Action PAC email 405% by designing a comprehensive email fundraising strategy, and 66% by implementing A/B tests and audience segmentation.• Wrote and project managed five printed donor newsletters annually, creating timelines, coordinating stakeholder input across departments, and working with external vendors to facilitate design, printing, and mailing.• Developed and wrote stewardship materials including sell sheets, direct mail pieces, website content, and social media copy.• Led annual appeal mailing, conceiving and writing content, managing portfolios with gift officers, and producing the final mailing pieces.• Established EveryAction email best practices by creating a Quality Assurance Checklist, designing a Master Email Template, and leading internal trainings.• Piloted and led monthly Lunch & Learn series to ensure donors received accurate and updated highlights from all internal departments.

Chicago, Illinois

• Developed and executed monthly sales meetings for 27 staff highlighting upcoming event, podcast and digital product sponsorship opportunities.• Secured sponsors for two annual events, bringing in six new sponsors and increasing revenue by 70% for premiere 1,500+ person event

Chicago, Il

• Increased supporter engagement and exceeded fundraising goals by deploying email segmentation strategies resulting in an 84% higher open rate.• Managed all digital marketing platforms, and developed targeted strategies for social media, email, and website.• Designed a customized Giving Tuesday toolkit for the Board of Directors, resulting in a 2,236% increase in giving and 52 first-time donors.• Revamped Charity Race Team, raising over $9,000 by partnering with local 5k races that align with our mission of empowering girls and restructuring our Peer 2 Peer fundraising platform.• Increased Facebook engagement by 1058%, Facebook reach by 80%, Twitter mentions by 114% and Twitter impressions by 88% within the first three months of managing social media platforms.• Managed digital and print marketing for all special events including Annual Field of Dreams Gala raising over $300,000 and Chip in for Girls Golf Tournament raising over $90,000.

Chicago, Il

• Served on the 14th Anniversary Celebration Special Events Committee, launching a social media campaign that resulted in a 59% increase in audience reach.• Collaborated with inaugural More Than Ever Education Special Events Committee, managing event logistics and guest management to raise over $28,000.• Partnered with frontline staff to produce and write Client Story highlights to feature on social media resulting in over 900 Twitter Impressions.• Engineered new social media engagement strategy increasing Twitter profile visits by over 115% and Facebook page likes by over 150% in the first month.

Chicago, Il

• Chartered the first ambassador program with over 85 women dedicated to spreading Career Contessa’s mission and serving as a think tank for brand development.• Accelerated social media accounts through brand development, partnerships, and social swaps to increase social referrals to our site by 108%.• Restructured our Pinterest brand and outreach, partnering with other women’s career-focused brands to increase our daily Pinterest impressions by 175%, daily repins by 88%, and fans by over 3,500.• Launched The Women’s Career Empowerment College Tour at over 20 universities across the country.• Developed our #CCempower Twitter hashtag to increase engagement with college students, growing impressions by 74% during the tour.

Chicago, Il

• Developed new monthly volunteer newsletter to effectively engage over 1,000 supporters with relevant advocacy and volunteer events.• Designed external volunteer recruitment process, coordinating with internal stakeholders to identify department needs, and managing all volunteers. • Liaised with the Annual Gala Special Events Committee, raising $354,000 with over 500 guests.• Cultivated relationships with corporate volunteer programs including PwC, AT&T, and Northern Trust to increase donor engagement.• Built relationships with groups from Chicago Public Schools, DePaul University, and University of Illinois at Chicago, and managed all on-site volunteer experiences.

Chicago, Il

• Advised the Next Generation Board's marketing and event committees to steward their networks appropriately.• Overhauled the volunteer program by creating job descriptions with internal department heads, and networking with local institutions to identify skilled community volunteers.• Analyzed and developed strategies in volunteer management to engage over 1,000 annual volunteers with a focus on increasing recruitment and retention rates.• Spearheaded the first annual volunteer recognition event to formally steward our volunteers.

Chicago, Il

• Launched all social media accounts to attract 3000 attendees to the annual event.• Developed a communications strategy to produce streamlined, consistent, and attractive posts in alignment with our brand marketing.

Chicago, Il

• Customized all social media focusing on targeted posts to attract new members. • Developed all social media for Bastille Day Chicago, working with all French associations in Chicago, to attract a crowd of 3000 to the annual event. • Translated for the official program of Bastille Day in addition to French financial documents. • Enhanced cultural awareness in a business setting by working with a team of all-French interns.

Région De Chicago, États-Unis

• Designed and implemented a PR campaign on French Cinema reaching over 1500 people in the Chicago Francophile community through website creation and promotional postcards. • Enhanced the annual Chicago Children's Film Festival through promotional efforts with Groupon, teaser campaigns, email creation, and press releases.

Bachelor Of Arts, French, English (Literature)

Activities and Societies: Kappa Kappa Gamma, The Denisonian

French Culture & Literature

Participated in all-French curriculum of cultural and literature courses while living with a French family during a semester abroad..