Michael Sommer Email and Phone Number
Michael Sommer work email
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Michael Sommer personal email
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With over twenty years of experience in the wine and spirits industry, I am a passionate and versatile professional who combines my sommelier certification and sales and marketing expertise to drive revenue and growth for my clients. As a Commercial Director at Sommersalt, I collaborate with clients to strategize and implement effective marketing strategies, build wholesale networks, and produce compelling content and design for their websites and web-based businesses.In addition to my role at Sommersalt, I also work as an Independent Wine Consultant, helping businesses and individuals discover and enjoy the world of wine. I leverage my knowledge and network in the wine industry to source, select, and recommend wines that suit their preferences, budgets, and occasions. I also host and facilitate tastings, events, and trainings to educate and entertain wine enthusiasts and professionals alike. Whether I am working with wine or web design, I always aim to create meaningful experiences and lasting memories for my clients and customers.
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Field Sales ManagerConstellation Brands Jan 2024 - PresentRochester, New York, Us -
Commercial DirectorSommersalt Mar 2020 - Present• Collaborate with clients to strategize and implement effective marketing strategies• Build five-year projections and plans down to EBITDA.• Build wholesale networks throughout US and Exports• Develop T&E, DA, Incentive, Promotional, and Sample budgets• Work with clients to produce written and visual content for their websites and web-based businesses• Help businesses discover and articulate their voice to establish their brand, build deeper connections, and engage their customer base• Design and build websites for a variety of industries to support sales and marketing initiatives• Graphic design for print and web-based marketing collateral for local and digital distribution -
Independent Wine ConsultantThird Bridge Group Limited Nov 2020 - PresentLondon, Greater London, Gb -
General Manager & National Sales ManagerTrois Noix Wine Jun 2020 - Nov 2021• Wholesale and DTC:• In conjunction with CEO, set growth goals, market expansion and depletion expectations for each market, both existing and potential new markets• Developed an annual budget and closely manage monthly performance against the budget• Created and analyzed sales reports and utilize data to develop, implement and evaluate strategies to build brand awareness and increase sales effectively• Cultivated broker and distributor relationships • Manage ongoing distributor maintenance• Travel to wholesale markets and consumer events/tastings as needed to represent ACA Cellars and interact with accounts and customers• Host and facilitate trade tastings and regular staff trainings for on and off premise accounts• Monitor inventory management system to ensure efficiency and accuracy for inventory, shipping and related activities• Coordinate with CEO and any external consultants to ensure seamless execution of all wine releases and related marketing projects• Be aware of all compliance requirements, staying abreast of changes• Working closely with CEO, develop and execute sales and marketing strategies for multiple markets that drive customers to ACA’s Winery Direct Program, including:• Cultivating strong business relationships with key partners (sommeliers, hotel concierges, etc.) to increase brand awareness, drive interest in the wines and support the hospitality program at ACA Cellars for all its brands • Further developed CRM/and DTC programming, and gain proficiency in back-end systems, working to streamline existing processes and institute new procedures to increase efficiency and sales.• Plan and execute promotions, hospitality events and tastings that are unique experiences for Trade and Winery Direct consumers• Regularly review current programming with fresh eyes, notice what is working and what needs adjusting. -
Regional Sales Manager Norcal 42,000 CasesVintage Wine Estates Oct 2018 - Mar 2020Santa Rosa, Ca, Us• Led US wine sales with +40% top-line sales growth for Top 14 SKU’s for H1 of TY• Grew A/S from 2,047 A/S to 2,661 A/S this YTD• Nurtured regionally based accounts including K&L, Mollie Stones, Wine.com and others• Developed a successful On-Premise Program to gain new A/S on Clos Pegase. Swanson, Sabotage, and Delectus• Conducted Monthly, Quarterly, and Full Year Reviews• Established Depletion and Account Sold Goals for all Distributors• Conducts Mid-Month and End of Month follow up via emails and phone calls vs. goals.• Managed T&E, DA, Incentive, Promotional and Sample budgets -
Regional Manager, Mid-West 33,000 CasesVintage Wine Estates Jul 2014 - Oct 2018Santa Rosa, Ca, Us• Grew territory IL, WI & MN from 22,000 cases to 33,000 cases in depletions • Increased Accounts Sold from 1823 A/S to 3068 A/S • Nurtured regionally based national accounts including Binny’s, Costco, Jewel-Osco, and others• Gained over 25 new placements in Binny’s• Led national wine sales with +22% in our LUX portfolio 2016-2017• Grew Gouguenheim Brut from 90cs to over 3500cs in Illinois • Led the US in TETWP Breast Cancer/Purple Cowboy program vs. GOAL• Received Regional Manager of The Year award (2016) -
Sales RepresentativeSouthern Glazer'S Wine & Spirits Oct 2012 - Jul 2014Miami, Florida, Us• Increased territory Sales by 20% over the entire territory• Led Territory in Champagne/Sparkling category growth (+25%) for two years. • Grew wine List percentage from 24% to 78%• Led the team with 10 Wine Lists at 100% of our brands.• Within the first year, I was promoted to the top territory in the division• Used relationships and creativity that led to being recognized for being in the top 5% of my division while attaining an average of 120% of my monthly goals. • Conducted wine dinners, tastings, staff trainings, • Ensured supplier distribution goals were met within the territory• Solicited sales in assigned accounts to achieve sales objectives as well as evaluate new business opportunities• Developed multiple successful supplier programs for my territory• Prepared professional sales presentations for each call tailored to current supplier programs and the needs of the customer. -
Portfolio Manager, Treasury Wine EstatesSouthern Glazer'S Wine & Spirits Dec 2010 - Sep 2012Miami, Florida, Us• Increased accounts sold throughout the territory by 52% with luxury Brands• Grew Depletions on LUX Brands by 27% vs. LY.• Led the State in Penfolds LUX growth, +35% depletions• Responsible for the development and success of the supplier’s portfolio of brands.• Sold to accounts in trade channels including On-Premise and/or Off-Premise customers• Drove brand success via leadership selling against trade channels and actively supporting the selling efforts of sales reps, district managers, and key account specialists within the wholesaler.• Led all parts of the sales process, including targeting appropriate accounts, lead selling, education and positioning brands for success within the account.• Regularly interacted with field management for updating programming and brand priorities, brand standards, and best practices leading to successful execution in the market.• Provided detailed tracking reports of wholesaler performance against agreed to supplier objectives.• Developed key account relationships that deliver measurable results.• Worked with key assigned teams to deliver monthly goals (work-withs, product training samples, etc.)• Coordinated dinners, trade events, account tastings, SWS events.• Compliance tracking on national account programs. -
General ManagerMccormick & Schmick'S Feb 2010 - Dec 2010Houston, Texas, Us• Directed and coordinated activities of restaurant to obtain optimum customer service, strong employee development and economy of operations and maximization of profits.• Achievement of budgeted sales and profitability goals through effective leadership of the restaurant management staff. Analyzed and monitored cost and revenue budgets on an on-going basis.• Analyzed and recommended methods for improvements to contain/reduce costs and increase sales.• Managed P&L down to Ebitda every month, quarter and year. • Oversaw training for assistant managers to ensure the development of their leadership skills, customer service skills, company philosophy and menu knowledge, and point of sale knowledge.• Maintained a positive employee relation climate. Responsible for hiring, training, and evaluation of employees, including termination and promotion.• Fulfilled all record keeping and administrative requirements, including financial records, and employee files and correspondence.• Supervised assistant managers and hourly employees; responsible for the overall direction, coordination, and evaluation of the front of the house. -
Operations ManagerMccormick & Schmick'S Oct 2009 - Feb 2010Houston, Texas, Us• Assisted restaurant management in supervising the front house employees including evaluating performance, coaching to improve performance, and administering discipline.• Managed daily revenue, costs and expenses while improving overall revenues and costs.• Oversaw all liquor and wine related operations including assisting with monthly inventory, purchasing/receiving, pricing, reconciliation and sales.• Maintained wine list including: printing, rewriting, and daily descriptions essential to functioning restaurant.• Conducted training for restaurant and all service staff. -
Assistant ManagerMccormick & Schmick'S Jun 2008 - Oct 2009Houston, Texas, Us• Oversaw general functioning of dining room.• Interviewed, selected, counseled and disciplined personnel. Made recommendations for hiring and terminations; handled orientation of new employees.• Organized employee work schedules to ensure appropriate coverage.• Estimated and ordered foodstuff, liquors, wines, or other beverages and supplies.• Monitored food served relative to appearance, temperature, sanitary and quality standards.• Inspected establishment and observed workers to ensure compliance with occupational, health, and safety standards.
Michael Sommer Skills
Michael Sommer Education Details
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University Of Missouri-ColumbiaPolitical Science And Government -
University Of Missouri-Kansas CityMechanical Engineering
Frequently Asked Questions about Michael Sommer
What company does Michael Sommer work for?
Michael Sommer works for Constellation Brands
What is Michael Sommer's role at the current company?
Michael Sommer's current role is Field Sales Manager @ Constellation Brands | Certified Sommelier.
What is Michael Sommer's email address?
Michael Sommer's email address is mi****@****hoo.com
What schools did Michael Sommer attend?
Michael Sommer attended University Of Missouri-Columbia, University Of Missouri-Kansas City.
What are some of Michael Sommer's interests?
Michael Sommer has interest in Human Rights, Children, Environment.
What skills is Michael Sommer known for?
Michael Sommer has skills like Wine, Alcoholic Beverages, Wine Tasting, Food And Beverage, Sales, Beverage Industry, Food, Key Account Development, Pricing, Customer Service, Restaurants, Hospitality.
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