Michael Sommer Email & Phone Number

Rochester, New York, US

• Collaborate with clients to strategize and implement effective marketing strategies
• Build five-year projections and plans down to EBITDA.
• Build wholesale networks throughout US and Exports
• Develop T&E, DA, Incentive, Promotional, and Sample budgets
• Work with clients to produce written and visual content for their websites and web-based businesses
• Help businesses discover and articulate their voice to establish their brand, build deeper connections, and engage their customer base

London, Greater London, GB

• Wholesale and DTC:
• In conjunction with CEO, set growth goals, market expansion and depletion expectations for each market, both existing and potential new markets
• Developed an annual budget and closely manage monthly performance against the budget
• Created and analyzed sales reports and utilize data to develop, implement and evaluate strategies to build brand awareness and increase sales effectively
• Cultivated broker and distributor relationships
• Manage ongoing distributor maintenance

Santa Rosa, CA, US

• Led US wine sales with +40% top-line sales growth for Top 14 SKU’s for H1 of TY
• Grew A/S from 2,047 A/S to 2,661 A/S this YTD
• Nurtured regionally based accounts including K&L, Mollie Stones, Wine.com and others
• Developed a successful On-Premise Program to gain new A/S on Clos Pegase. Swanson, Sabotage, and Delectus
• Conducted Monthly, Quarterly, and Full Year Reviews
• Established Depletion and Account Sold Goals for all Distributors

Santa Rosa, CA, US

• Grew territory IL, WI & MN from 22,000 cases to 33,000 cases in depletions
• Increased Accounts Sold from 1823 A/S to 3068 A/S
• Nurtured regionally based national accounts including Binny’s, Costco, Jewel-Osco, and others
• Gained over 25 new placements in Binny’s
• Led national wine sales with +22% in our LUX portfolio 2016-2017
• Grew Gouguenheim Brut from 90cs to over 3500cs in Illinois

Miami, Florida, US

• Increased territory Sales by 20% over the entire territory
• Led Territory in Champagne/Sparkling category growth (+25%) for two years.
• Grew wine List percentage from 24% to 78%
• Led the team with 10 Wine Lists at 100% of our brands.
• Within the first year, I was promoted to the top territory in the division
• Used relationships and creativity that led to being recognized for being in the top 5% of my division while attaining an average of 120% of my monthly goals.

Miami, Florida, US

• Increased accounts sold throughout the territory by 52% with luxury Brands
• Grew Depletions on LUX Brands by 27% vs. LY.
• Led the State in Penfolds LUX growth, +35% depletions
• Responsible for the development and success of the supplier’s portfolio of brands.
• Sold to accounts in trade channels including On-Premise and/or Off-Premise customers
• Drove brand success via leadership selling against trade channels and actively supporting the selling efforts of sales reps, district managers, and key account specialists within the wholesaler.

Houston, Texas, US

• Directed and coordinated activities of restaurant to obtain optimum customer service, strong employee development and economy of operations and maximization of profits.
• Achievement of budgeted sales and profitability goals through effective leadership of the restaurant management staff. Analyzed and monitored cost and revenue budgets on an on-going basis.
• Analyzed and recommended methods for improvements to contain/reduce costs and increase sales.
• Managed P&L down to Ebitda every month, quarter and year.
• Oversaw training for assistant managers to ensure the development of their leadership skills, customer service skills, company philosophy and menu knowledge, and point of sale knowledge.
• Maintained a positive employee relation climate. Responsible for hiring, training, and evaluation of employees, including termination and promotion.

Houston, Texas, US

• Assisted restaurant management in supervising the front house employees including evaluating performance, coaching to improve performance, and administering discipline.
• Managed daily revenue, costs and expenses while improving overall revenues and costs.
• Oversaw all liquor and wine related operations including assisting with monthly inventory, purchasing/receiving, pricing, reconciliation and sales.
• Maintained wine list including: printing, rewriting, and daily descriptions essential to functioning restaurant.
• Conducted training for restaurant and all service staff.

Houston, Texas, US

• Oversaw general functioning of dining room.
• Interviewed, selected, counseled and disciplined personnel. Made recommendations for hiring and terminations; handled orientation of new employees.
• Organized employee work schedules to ensure appropriate coverage.
• Estimated and ordered foodstuff, liquors, wines, or other beverages and supplies.
• Monitored food served relative to appearance, temperature, sanitary and quality standards.
• Inspected establishment and observed workers to ensure compliance with occupational, health, and safety standards.

Political Science And Government

Mechanical Engineering