- Define and execute operational marketing and production strategies- Analyze problematic situations and provide solutions to ensure company growth- Develop plans to ensure their alignment with the company overall strategy- Lead and motivate subordinates to advance employee engagement, motivation, and performance- Oversee all operations and business activities to ensure they produce the desired outcome

- Managed resource allocation, human resources, logistics, administration- Responsible for budget allocation and IR activities- Oversaw marketing and communications efforts, developed company brand establishment and recognition- Directly responsible for PR campaigns, including media appearances and interviews, news articles and company mentions

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AppLift is a leading mobile ad tech company that empowers mobile app advertisers to take control of every stage of the app marketing lifecycle. AppLift’s programmatic platform, DataLift 360, enables advertisers to launch their apps as well as grow and retain quality users from one interface. With DataLift 360, app marketers can programmatically access all major mobile ad inventory worldwide and control their campaigns through a single proprietary technology platform, which provides advanced data integration as well as extended targeting and audience management capabilities.

Provided insightful analytics about user acquisition, retention and engagement in support of sales and marketing.Developed operational tools to support the sales team (pricing, volume assessment)Negotiated cross-marketing deals and establishing long-term partnerships to increase traffic.Sourced leads, closed deals and managed ongoing sales processes and operations with independent developers, high-growth start-ups, agencies and large corporations.

Received, monitored and managed orders (Large, Mid and Small Caps)Communicated flow information, current market news, analysts’ research to UK & Continental European clients (Asset Managers, Hedge Funds, Private Banks)Improved internal processes and logistics through Excel/VBA programming

Provided logistical support on daily secondary flow operations (corporate and financial bonds, govies, ABS, CDS) and primary issues (maximum book: 2 bn euros)Helped design structured product presentations (retail and institutional)Conducted sectorial studies and helped prepare information meetings with clients

Prepared financial studies for syndicated and bilateral loansParticipated in bank meetings, helped prepare meetings with clientsDesigned strategic presentations in Spanish including financial and industrial analysis: collected information on listed and non-listed companies, presented conclusions to the risk teams and to the credit committee