Sommer White Email & Phone Number

Remote

Dallas-Fort Worth Metroplex

Helping local businesses and charitable organizations develop their brand, build websites and creative content, and manage their digital presence, including SEO, social media, and reputation management. Identifying and developing Sponsorship and Partnership packages as applicable.

Dallas, Texas, United States

• Responsible for planning, developing and executing marketing activities and promotions to increase value and performance for Dickey's Restaurant Brands, with a $5MM annual budget. Leveraging paid, owned, and earned.
• Participate in Promotional Planning Task Force, which partners culinary, executive, and marketing members to strategize on overarching promotional calendar and thematics.
• Identify, develop, and execute National partnership campaigns with vendor partners, including procurement of partner funding as applicable.
• Research and identify appropriate social media influencers for National Brand Integrations, develop and execute organic campaigns for each influencer’s brand voice. Highlight: Dougherty Dozen Partnership resulted in a.
• Maintain Partnership/ Influencer budget from both marketing and partner funds, to achieve maximum results in brand growth and awareness.
• Maintain reporting on campaign effectiveness, for both partnerships and influencer campaigns.

Dallas/Fort Worth Area

Leader of a small, but extremely efficient Marketing team managing all aspects of multiple business’ marketing efforts, including a major focus on SEO. The Family of Brands includes four automotive dealerships, two wine bars/retail shops, a brewery/pizzeria, retail food seasonings, grills, coolers, a GM parts wholesale company, and a local 501c3.

Tampa/St. Petersburg, Florida Area

In charge of planning and overseeing all aspects of traditional, digital, and social media within a $100M national multimedia budget, including special events, promotions, and public relations. Corporate Social Responsibility development and execution focused on community engagement and building brand loyalty. Coordinate market analysis, vendor relations.

Greater Chicago Area

Specially retained by client and continued to perform a wide range of duties, including strategic planning, integrated marketing and negotiation of partnership agreements. Liaised with Entertainment Director to administer a $10M annual budget. Analyzed consumer demographic data to identify and exploit entertainment franchise partnerships to maximize.

Chicago, IL

Promoted to head all marketing and branding functions for the Sears Holdings account, deploying new programs that drove online/in-store traffic, executed entertainment events, optimized customer loyalty, enhanced sales, grew market position and generated positive ROI. Closely collaborated, and maintained project timelines with different channel teams.

Greater San Diego Area

Brought on to establish and maintain key functions – installation planning, account management, sales support, financial operations, customer service and project delivery in a B2B environment. Succeeded in increasing sales by 56% in first year and 20% YOY in other three years; guided over 300 US clients in order processing, product education, cost.

Various US Locations

Duties ranged from guest engagement and food preparation, to scheduling and maintaining new and current employees and their records. Interviewed potential employees, handled guest concerns, trained new servers and bartenders, assisted in food quality assurance and coordinated community activities ad donations with local organizations in need of support.

Dallas/Fort Worth Area

Maintained consistent engagement with a roster of nearly 1000 talent, and managed relationships with Casting Directors and Studios. Managed contracts, screening and selecting new talent, trained ‘green’ talent to aide them in gaining a strong foothold in the industry as a whole as well as training experienced models in the arena of on camera development..

Various US Locations

Home unit duties included guest relations, food preparation, and set-up and tear down of the restaurant needs daily. As part of the Corporate Training Team, the following additional tasks were executed frequently * Selected and trained new employees* Updated and revised training materials * Traveled to various locations across the U.S. to execute Grand.

Dallas/Fort Worth Area

Managed food & beverage operations, hire and train new employees and update training materials. * Youngest employee ever selected to join the Corporate Training Team as of 1996.

Bachelor'S Degree, Business Administration And Management, General, 4.0

Associates, Communication