somnath13.nift@gmail.com+91-9930346211PhD Research Scholar in Management, Retail professional, Marketing management, Visual Merchandising, Luxury Brand management, Retail Operations, Decision making and Strategic management.NIFT (Bachelor of Design) | MBA ( International Business) | Masters of Marketing Management (Mumbai University)
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National Head Visual Merchandising And Retail MarketingVictorinox Sep 2017 - Sep 2022Mumbai, India- Improving Retail Business Key performance Indicators like Ticket Size, conversion, Basket Size, Footfall through Visual merchandising- Planning and following a Display for the Company product lines according to the season launch.- Layout planning by Auto Cad of the entire elevations of the store.- Maintaining signage standardization for instore and also for outside store or in mall/ standalone store- Maintenance of assets registers for the VM props and fixtures and non sale… Show more - Improving Retail Business Key performance Indicators like Ticket Size, conversion, Basket Size, Footfall through Visual merchandising- Planning and following a Display for the Company product lines according to the season launch.- Layout planning by Auto Cad of the entire elevations of the store.- Maintaining signage standardization for instore and also for outside store or in mall/ standalone store- Maintenance of assets registers for the VM props and fixtures and non sale categories.- Maintaining standardization of Visual Presentation and colour blocking- Demonstration of Merchandise Presentation to all staffs as per the guidelines.- Coordinating consistent VM planning and execution and control.- Space -on-hire monitoring and ensuring good quality implementation of Visuals.- Creating window and merchandise displays within visual guidelines - Training for VM and Merchandise Presentation to the Retail Staffs along with product knowledge and material content.- Liaison with Marketing for in-store communication and events - Facilitating the Planning and Executing VM for Events.- Documentation control of VM commercials.- Documentation of VM activities.- Creation of new Vendors for VM elements, printing media and pasting techniques, and props sourcing, Conducting Vendor Audits Show less -
National Head Visual MerchandisingChemistry India May 2017 - Sep 2017IndiaPan India Visual merchandising management for the Brand. -
Visual Merchandiser ManagerCentral - Future Lifestyle Fashion Limited Feb 2016 - Apr 2017Maharashtra, IndiaImprove business kpi’s like conversion, footfall, ticket size etc, managing over 500 brands, over 1,00,000 square feet of retail space, vendor management, space design, new season launches, new store openings, projects coordination, brand experience enhancement -
EntrepreneurShridhar Enterprise Nov 2014 - Feb 2016West Bengal, IndiaENTREPRENEUR ENLISTED AS "SHRIDHAR ENTERPRISE" WITH CE. ID NO: 2014151721, SL NO: 1415010386, DOING PROJECT LAYOUTING, DOCKET DESIGNS (SALES AND MARKETING), CONCEPT DISPLAYS KEEPING IN MIND TO IMPROVE BUSINESS KPI’S LIKE CONVERSION, FOOTFALL, TICKET SIZE ETC.; EXECUTIONS OF DESIGNS IN ALL PRINT MEDIA: LATEX, ECOSOLVENT, SOLVENT, DIGITAL, SIGNAGE BOARDS AND PROPS MERCHANDISING TECHNIQUES.
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Regional Visual Merchandising ManagerArvind Limited Jul 2014 - Nov 2014East, North IndiaRegional Visual merchandising manager for East and North India -
Visual Merchandising ManagerPantaloon Retail India Ltd Feb 2012 - Jul 2014Business development through VMMaintaining VM aesthetics ans principles across storesLayout by Autocad and floor plannogram.Window docket design -
National Head Visual MerchandisingHoffmen Fashions Pvt Ltd Jun 2011 - Feb 2012East IndiaVM Design and conceptualization for retail outlets across East.
Somnath Gorai Skills
Somnath Gorai Education Details
Frequently Asked Questions about Somnath Gorai
What is Somnath Gorai's role at the current company?
Somnath Gorai's current role is PhD Research scholar in management | Retail professional | Marketing Management | Visual merchandiser | Victorinox | Chemistry | Central | Arvind | Pantaloons | B. Des, NIFT | International Business, MBA.
What schools did Somnath Gorai attend?
Somnath Gorai attended University Of Mumbai, Rkdf University, National Institute Of Fashion Technology, India.
What are some of Somnath Gorai's interests?
Somnath Gorai has interest in Social Services, Economic Empowerment, Civil Rights And Social Action, Education, Environment, Poverty Alleviation, Science And Technology, Disaster And Humanitarian Relief, Human Rights, Arts And Culture.
What skills is Somnath Gorai known for?
Somnath Gorai has skills like Visual Merchandising, Employee Training, Merchandising, Trend Analysis, Retail, Fashion, Apparel, Store Management, Store Operations, Team Management, Retail Sales, Merchandise Planning.
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Somnath Gorai
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