-Led the creative vision for 5+renown spas including the Four Seasons’ spa in the Maldives.-Designed all packaging, product lables and ensured that the brand vision was aligned to cutomer needs.-Continue to work with client on other projects

-Led a collaborative to re-algin the company’s branding and vision for the next three years.-Developed a strategic framework to understand the target market, specific challenges and new opportunities to meet customer needs.-Conducted stakeholder interviews with senior-level executives and founding partners to discover key insights.-Designed collateral and ensured that all final deliberables met the Nexleaft standards and exceeded client expactations

- Created 30+ products and served as a senior designer for a small manufacturer dedicated to made-to-order spa products and labels for TJ Max (USA, UK, Australia), Marshalls (USA, Canada), Winners (Canada) and Home Sense (Canada).- Led brand direction and coordinated product execution between labels and packaging companies.- Ensured products complied with international laws and regulations through Intertek for 10+ countries: Dubai, Saudi Arabia, Cambodia, U.S.A, U.K, Canada, Australia, Thailand, Korea, Vietnam, Nepal.

- Co-founded a startup company creating an award-winning energy saving sustainable smart fan.- Won Radius Seed Funding and secured first place for our pitch at the Seattle Startup Weekend, allowing us to secure pitches with Galvanise and Madonna Venture Capital.- Managed business development, budget, funding milestones and deliverables.- Created a product design framework including customer journey maps , business models and establishing KPIs.- Provided thought leadership, directly supervised a team of 4 engineers and designers .