Head Of Sales And Marketing
Confidential
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Somrit Basu Email & Phone Number
Head of Sales and Marketing
at
Confidential
1 work email found
@veridian.com.au
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Current company
Role
Head of Sales and Marketing
Location
Dubai, United Arab Emirates, United Arab Emirates
Who is Somrit Basu? Overview
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Quick answer
Somrit Basu is listed as Head of Sales and Marketing at Confidential, based in Dubai, United Arab Emirates, United Arab Emirates. AeroLeads shows a work email signal at veridian.com.au and a matched LinkedIn profile for Somrit Basu.
Somrit Basu previously worked as Manager Ecommerce & Digital Marketing at Apparel Group and Ecommerce & Performance Marketing Manager at Arvind Fashions Limited. Somrit Basu holds Pgdm, Finance And Marketing from International Management Institute - Imi.
Company email context
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{first}.{last}@veridian.com.au
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Profile bio
About Somrit Basu
Building Apparel Group's ecommerce business for the GCC region, my focus has been on crafting and executing product led growth strategies that intertwine offline and online retail channels. This approach, combined with my expertise in performance marketing, has been instrumental in driving substantial year-over-year revenue growth. The successful transition to a headless microservices-based platform underlines our commitment to technological innovation and superior customer experience.My role centers around optimizing omnichannel capabilities, such as integrating click and collect services, which not only enhance customer convenience but also significantly reduce shipment costs. With a background in managing marketplace businesses and a flair for media buying and vendor management, my strategic direction has been key to achieving sustainable growth in a highly competitive market.
Listed skills include Leadership, Customer Experience, Public Speaking, Brand Development, and 23 others.
Current workplace
Somrit Basu's current company
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9 roles
Somrit Basu work experience
A career timeline built from the work history available for this profile.
Manager Ecommerce & Digital Marketing
CurrentHeading the ecommerce business for the GCC region across all 6 markets (UAE, KSA, Bahrain, OMAN, Qatar & Kuwait) owns vertical P&L. Plans & designs annual growth strategy & associated marketing charter while building coherence across offline & online channels.> Led the re-platforming from Magento to Akinon's headless microservices based platform, leading.
Jan 2022 - Present
Ecommerce & Performance Marketing Manager
- Led ecommerce business for value fashion brand Unlimited
- Oversaw marketplace business with annual volume of 2 million units and nearly Rs 1 billion inrevenue across Ajio, Amazon, Flipkart, Myntra, Nnnow, Nykaa, Snapdeal, Limeroad & Tatacliq
- Owned vertical P&L: Turned marketplace business CM2 profitable by discount/pricing rationalization & renegotiating innately loss-making commercials
- Worked with partner platforms & internal content teams for product listing optimization to improve item-view to basket addition ratio across platforms
- Spearheaded strategic partnership with Amazon India team to drive a 2-year 7x scale up plan on the back of increased exposure, new operating models, exclusive selections & marketing plow back from both businesses
- Developed integrated marketing plan for on-platform advertising using a mix of Display ads, Product List ads & remarketing resulting in 4x improvement in marketing ROI on Flipkart & Myntra & 3x scale up in Amazon ad.
Jan 2021 - Jan 2022
Manager
- Managed category operations for the contact lens business of Lenskart; working with diverse internal teams: from frontline staff to CXOs office and external/partner brand POCs; gathering key insights from data & using.
- Owned Google, Facebook, CRM & Affiliate marketing channels for brand Aqualens. Handling a Rs 30 million annual marketing budget. Scaled average daily orders by ~250% with similar CPA in 2 months
- Improved online revenue by 15% in a month by introducing new offers & releasing associated front-end changes with the goal to improve ATV
- Worked on brand, performance campaign ideation & creative development for #colorisgood #aqualens
- Designed L1 CRM plan & implemented the same on Clever-tap & using Push, Email & SMS Channels:Doubled repeat share of business on owned channels in 4 monthsAlso, headed customer experience division of Aqualens including.
Apr 2019 - Jan 2021
Management Trainee
Apr 2019 - May 2019
Summer Intern
Conducted market research to identify viable product opportunities in the energy food & beverage space: Involved detailed market analysis and viability study by product formats & in-person in-depth interviews to understand the target consumer segment’s understanding of & expectation from the categoryDeveloped multiple Product Concepts, serving multiple.
Apr 2018 - Jun 2018
Associate Vendor Manager
Managed accounts of large businesses on Amazon EU, DE & UK. Worked in close coordination with vendors & internal company stakeholders to deliver an exceptional vendor & customer experienceMaintained primary relationship accountability for clients, overall servicing responsibility and client satisfaction to maximize profitability of client.
Jan 2017 - Jun 2017
Process Associate
Acted as a remote insurance CSR resource for independent insurance agencies in the USResponsibilities included validation of policy transactions, data maintenance on the clients own agency management system and notifying clients at appropriate times to revert to customers, driving retention and satisfaction
Jun 2016 - Nov 2016
Floor Manager
A.S. Creations International Llp
Was responsible for order delivery schedule adherence at a 50 worker, cut-to-pack garments manufacturing facility. Individual responsibilities included material control, man-power handling, process design & control.
Jun 2014 - Jan 2016
3 education records
Somrit Basu education
Pgdm, Finance And Marketing
International Management Institute - Imi
Electronics Honours, Electronics
Asutosh College, Calcutta University
High School, Science
M. P. Birla
FAQ
Frequently asked questions about Somrit Basu
Quick answers generated from the profile data available on this page.
What company does Somrit Basu work for?
Somrit Basu works for Confidential.
What is Somrit Basu's role at Confidential?
Somrit Basu is listed as Head of Sales and Marketing at Confidential.
What is Somrit Basu's email address?
AeroLeads has found 1 work email signal at @veridian.com.au for Somrit Basu at Confidential.
Where is Somrit Basu based?
Somrit Basu is based in Dubai, United Arab Emirates, United Arab Emirates while working with Confidential.
What companies has Somrit Basu worked for?
Somrit Basu has worked for Confidential, Apparel Group, Arvind Fashions Limited, Lenskart.Com, and Emami Ltd.
How can I contact Somrit Basu?
You can use AeroLeads to view verified contact signals for Somrit Basu at Confidential, including work email, phone, and LinkedIn data when available.
What schools did Somrit Basu attend?
Somrit Basu holds Pgdm, Finance And Marketing from International Management Institute - Imi.
What skills is Somrit Basu known for?
Somrit Basu is listed with skills including Leadership, Customer Experience, Public Speaking, Brand Development, C, Facebook Marketing, Retail, and Electronics.
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