• Conducted an in-depth analysis to differentiate between two types of strategies i.e. online and offline public relations strategies and try to find suitability of both for the required situations• Applied the relevant findings to on-going live project for empowerment of the rural women community as well as the student community and their issues regarding mental health• Adapted communication tactics to engage with the target audience in online & offline environments.

• Researched the top 20 most engaging daily happenings around the globe by employing SEO techniques to identify these global events, also monitored and analyzed user engagements on various social media platforms to gauge real-time popularity of these happenings.• Leveraged WordPress to author 24 publications managing entire content creation pipeline, including research work, writing, editingand formatting including integration of images and multimedia elements resulting in content with rich and enhanced visual appeal, user experience, and readability that made substantial contributions to the page's development and its reputation for reliability• Delivered consistently within 4-hour deadlines in a high-pressure work environment by exhibiting exceptional time management and organizational skills to efficiently handle multiple tasks, also adapted to changing priorities while maintaining quality of results.

•Created content for a social media page with a substantial following of over 1000 followers, collaborated with a team to developcontent strategy that resonated with target audience and conveyed the brand's messaging resulting in increased brand visibility.•Demonstrated strong interpersonal and presentation skills by hosting live sessions and events on the social media platform by skilfully engaging with the audience and responsively addressed comments, questions, and feedbacks. The proactive engagement efforts contributed to a notable 20% MoM increase in user engagement, highlighting the ability to connect with the audience effectively.•Conducted insightful interviews with 3 prominent personalities, which included social media influencers and social workers, demonstrating strong research and communication skills in preparing for and conducting these interviews, resulting in content with depth and breadth that resonated with the audience and contributed to the page's growth and credibility.

Catalogued the purchases and billings of 5 years under the Audit Bureau Circulation, maintaining meticulous records and documentation, contributing to transparent and compliant financial operations within the Sales and Marketing section.