1. Plan and develop merchandising strategies that balance customers’ expectations and the company’s objectives.2. Collaborate with suppliers and analysts to negotiate prices, quantities and time-scales.3. Finding potential suppliers and managing contracts, payment terms and Incoterms.

1. Responsible for the overall management of all strategic and operational Marketing and Customer Relationship activities.2. Increased the overall sales from ₹ 20 million to ₹ 25 million in 2016 -2017 financial year.3. Developed and implemented new marketing and sales plans and defined the strategy for the next 3 financial years.4. Provide market feedback based on customer reviews about the product and service to the managing director regarding competitive offerings, the prospect needs and generate product development ideas.5. Negotiating Price and payment terms with the suppliers and customers.6. Assigned new retailers and helped with the floor plan, inventory and the man force.