Somya B. Email & Phone Number

Bengaluru, Karnataka, India

Bangalore Urban, Karnataka, India

Leading visual identity & creative design for the brand’s online & offline presence. From concept ideation, art direction, execution & delivering ensuring the brand vision is effectively communicated across all platforms.- Responsible for establishing and implementing strategies based on creative data to drive brand awareness and strong engagement through data driven creative decisions. -Managing customer retention/Loyalty, Social Media & performance marketing assets for the brand.

New Delhi, Delhi, India

Primarily accountable for spearheading social media and Digital Marketing as a Lead and accountable for creative Communication, Art Direction (Campaigns) & digital marketing content. -Working towards the positioning of brand for audience & differentiating the same among the competitors. -Accountable for end-to-end planning and execution of content creation activities (both in-house and agencies). -Conceptualising strategies for brand awareness latest product launches, brand placement and working towards planning, designing, and executing Online/Offline Branding campaigns, strategy for brand awareness, latest product launches, brand for e-commerce websites. - Lead branding campaigns by handling Facebook and Instagram ads based on Indian market/ festive/ sales calendar.-Upgrade the visual appeal and making sure there is stable communication on various online & offline media.-Analysing the business potential by qualifying leads and identifying customer decision.-Enhancing the performance of paid traffic channels by partnering with agencies & all traffic-driving mechanisms (Search, Affiliates, Email, SEO, etc.).

Bangalore Urban, Karnataka, India

-Worked for Myntra's No.1 women's western wear brand Dressberry. The brand caters to the multidimensional lifestyle of young girls, by offering global trends at steal worthy prices. -Awarded with “ GREAT TOGETHER” by Myntra for being a great collaborator to the brand which helped Dressberry to be the top performing brand in sweater category.As a team, we built a resonating price product proposition with the help of creative inputs from design, buying & sourcing leading to share the profitability for DB in sweaters by 7% YOY (from 12% to 19%).-As a team awarded with “ BEST TREND PRESENTATION for the season AW19”.Among 13 other private labels by Myntra, Dressberry scored top rank for creative content & great presentation skills. -Conceptualization & Design of DB Avatars : To encourage an interactive engagement, conceptualized 5 popular online personas / style tribes based on Dressberry TG. The Idea was to create product capsules based around these avatars to celebrate these unique persona's for better reach & sales.-DB Labels & Tags : Redefined the brands identity by creating new brand labels & tags using original hand illustrated graphics with a youthful GEN-Z aesthetics.- Successfully handled Fits, PLM uploading & Fast fashion lines for Knits & woven both.-Working closely in collaboration with Buying and Sourcing teams to increase the GM with cost effectiveness.-Setting standards for styling & imagery to define the brand identity on the portal. Working with Visual auditing team to ensure the style presentation is as per the brand standards.

Gurgaon, India

-Provide premium design and prototyping services for key segments anddesigner accounts.-Support sales teams with visual content for customer presentations.Drive value-add by hosting creative sales training's, product workshopsand design inductions for clients.-Contributed in Swarovski India’s sales targets of loose crystalcomponents to B2B customers as a design and creative support function.-Hold customer workshops for seasonal trends and product launchcycles. Create design support for top accounts.

Okhla, New Delhi

After graduating in Fashion Design, I decided to work in the hi-fashion garment industry, starting from export house in Delhi, India. I startred my career with JJ EXPO IMPO as a women's wear designer & explored different types of surfaces & embellishment techniques on western silhouettes to make them look luxe yet commercial.Job Description-• Execute & Develop new Surfaces & embellishment techniques.• Illustrate & design new silhouettes for women’s.• Trend research & forecasting.• Visit & track competitive new designers.• Designing New Collection for every season.• Management of design briefs, concept to sourcing & to end product.• Handling buyers on day to day basis for their sampling & orders.• Interacting with buyers(Client)& keeping them informed about the status of selected range.• Making technical drawings according to the buyers brief using Corel & Photoshop.• Daily follow up of sampling.• Making product presentations for the company & updating them from time to time for the buyers.• Target Costing• Commercialize buying samples to meet target price without compromising design & quality.

Bengaluru Area, India

Contemporary ethnic apparel & Print development for the brand keeping the seasonal trends and colours in mind.

Hauz Khas Village

Indian Bridal Wear