With over four years of experience in global brand marketing, I am now looking for mid-senior level roles in brand management. My career has spanned a diverse range of industries working across top-tier brands and digital marketing agencies, including Merlin Entertainments, Amazon, Unilever, LEGO, and TikTok, where I’ve led impactful multi-platform campaigns and collaborated with cross-functional teams across multiple countries.Armed with an MSc in Marketing Strategy and Innovation from Bayes Business School, my recent role as a Consumer Insight and Market Intelligence Executive at Merlin Entertainments has honed my ability to influence key business decisions through insightful analysis. My core competencies lie in the realms of digital marketing, campaign management and leveraging consumer insights for strategic development.Leading global data mining and multi-national research projects, our team empowered Merlin’s attractions with actionable insights, shaping the future of Leisure Based Entertainment across the globe. Fostering collaboration with expert research agencies, we embarked on initiatives like third-party IP partnerships and new product development for theme parks and midway attractions. I am driven to align my strategic acumen with an organisation's culture, offering a diverse perspective to enhance team innovation and market responsiveness.Industries: Entertainment, Media production, Fashion, Beauty, Food Retail, FMCGCore competencies: Campaign Management, Brand Strategy, Project Management, Market Research, Data Analysis, Budget Management, CRM, Email Marketing, Website Management, Social Media Management, Paid Media, Influencer Activations, Events
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Creative StrategistNooeDelhi, India -
Consumer Insight And Market Intelligence Executive, Global Strategy TeamMerlin Entertainments Jul 2023 - Jul 2024London, England, United Kingdom• Championed the voice of the Merlin & wider attractions’ consumers through credible insight and analysis, influencing key business decisions. • Directed and executed various multi-national proposition testing research projects including third-party IP testing, new concept development, brand repositioning and pricing studies in collaboration with expert research agencies. • Monitored and analysed global trends and developments in Leisure Based Entertainment to inform strategies for new concept and brand development.• Led global data mining and research initiatives across all Merlin attractions, working directly with the Global Insight and Research directors. • Spearheaded mutual insight projects with LEGO and supervised the maintenance of LEGO brand impact tracker. -
Education Marketing Executive - Midway AttractionsMerlin Entertainments Jan 2023 - Jul 2023London, England, United Kingdom• Developed and implemented the annual marketing plan for Merlin’s Midway attractions targeting schools, encompassing brand strategy, digital and social media, budget management, and insight analysis against the trading and revenue objectives.• Managed the education agency for execution of the comms strategy across the UK.• Solely oversaw the CRM system, utilising interactive practices and creative guidelines to design newsletters, email campaigns, workflows, customer journeys etc. -
Marketing Project ManagerMore (Part Of The Oliver And Inside Ideas Group Family) Oct 2020 - Jul 2021Mumbai, Mh, India• Led varied ad-hoc digital marketing briefs from international clients like Diageo and Reckitt Benckiser by analysing their creative and content requirements and supervising their quality assurance. • Managed timely completion of projects, allocating the deliverables to the wider creative and strategy teams from India, UK, Brazil, Mexico, South Africa and Canada. • Spearheaded E2E solutions for Unilever USA's e-commerce arm by acting as a brand custodian across multiple product categories to streamline the consumer buying experience for e-commerce retailers like Amazon. -
Marketing ExecutiveKinnect Jun 2019 - Oct 2020Mumbai Area, India• Ideation and implementation of digital marketing plans for brands like Amazon, TikTok, Old Spice, Fashion by Big Bazaar etc. • Worked closely with the creative as well as strategy teams to effectively deliver on varied client briefs.• Drove award-winning campaigns like National Jeans Day, generating 5x sales and a 50% increase in social media following. -
Social Media Marketing InternRvcj Digital Media Pvt. Ltd. Aug 2018 - Oct 2018Mumbai Area, India• Supervised the Bollywood sector by handling celebrity shoots and facilitated in establishing the influencer outreach division. -
Exchange StudentAiesec May 2018 - Jun 2018China• Visited Zhuhai, China for the "Explore China'19" project for 45 days with 11 other representatives from 6 countries. -
Digital Marketing InternReliance Jio Jan 2018 - Mar 2018Mumbai, Maharashtra, India• Developed marketing plans for celebrity clients to optimise their social media and managed brand collaborations.
Somya Bajaj Education Details
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Distinction -
R. N Podar School94.4 %
Frequently Asked Questions about Somya Bajaj
What company does Somya Bajaj work for?
Somya Bajaj works for Nooe
What is Somya Bajaj's role at the current company?
Somya Bajaj's current role is Creative Strategist.
What schools did Somya Bajaj attend?
Somya Bajaj attended Bayes Business School, Narsee Monjee College Of Commerce And Economics, R. N Podar School.
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Somya Bajaj
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