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Somya Bajaj is listed as Creative Strategist at NOOE, based in London, England, United Kingdom. AeroLeads shows a matched LinkedIn profile for Somya Bajaj.
Somya Bajaj previously worked as Consumer Insight and Market Intelligence Executive, Global Strategy Team at Merlin Entertainments and Education Marketing Executive - Midway Attractions at Merlin Entertainments. Somya Bajaj holds Msc Marketing Strategy And Innovation, Marketing, Distinction from Bayes Business School.
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NOOE
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About Somya Bajaj
With over four years of experience in global brand marketing, I am now looking for mid-senior level roles in brand management. My career has spanned a diverse range of industries working across top-tier brands and digital marketing agencies, including Merlin Entertainments, Amazon, Unilever, LEGO, and TikTok, where I’ve led impactful multi-platform campaigns and collaborated with cross-functional teams across multiple countries.Armed with an MSc in Marketing Strategy and Innovation from Bayes Business School, my recent role as a Consumer Insight and Market Intelligence Executive at Merlin Entertainments has honed my ability to influence key business decisions through insightful analysis. My core competencies lie in the realms of digital marketing, campaign management and leveraging consumer insights for strategic development.Leading global data mining and multi-national research projects, our team empowered Merlin’s attractions with actionable insights, shaping the future of Leisure Based Entertainment across the globe. Fostering collaboration with expert research agencies, we embarked on initiatives like third-party IP partnerships and new product development for theme parks and midway attractions. I am driven to align my strategic acumen with an organisation's culture, offering a diverse perspective to enhance team innovation and market responsiveness.Industries: Entertainment, Media production, Fashion, Beauty, Food Retail, FMCGCore competencies: Campaign Management, Brand Strategy, Project Management, Market Research, Data Analysis, Budget Management, CRM, Email Marketing, Website Management, Social Media Management, Paid Media, Influencer Activations, Events
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8 roles
Somya Bajaj work experience
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Consumer Insight And Market Intelligence Executive, Global Strategy Team
• Championed the voice of the Merlin & wider attractions’ consumers through credible insight and analysis, influencing key business decisions. • Directed and executed various multi-national proposition testing research projects including third-party IP testing, new concept development, brand repositioning and pricing studies in collaboration with expert research agencies. • Monitored and analysed global trends and developments in Leisure Based Entertainment to inform strategies for new concept and brand development.• Led global data mining and research initiatives across all Merlin attractions, working directly with the Global Insight and Research directors. • Spearheaded mutual insight projects with LEGO and supervised the maintenance of LEGO brand impact tracker.
Jul 2023 - Jul 2024
Education Marketing Executive - Midway Attractions
• Developed and implemented the annual marketing plan for Merlin’s Midway attractions targeting schools, encompassing brand strategy, digital and social media, budget management, and insight analysis against the trading and revenue objectives.• Managed the education agency for execution of the comms strategy across the UK.• Solely oversaw the CRM system, utilising interactive practices and creative guidelines to design newsletters, email campaigns, workflows, customer journeys etc.
Jan 2023 - Jul 2023
Marketing Project Manager
• Led varied ad-hoc digital marketing briefs from international clients like Diageo and Reckitt Benckiser by analysing their creative and content requirements and supervising their quality assurance. • Managed timely completion of projects, allocating the deliverables to the wider creative and strategy teams from India, UK, Brazil, Mexico, South Africa and Canada. • Spearheaded E2E solutions for Unilever USA's e-commerce arm by acting as a brand custodian across multiple product categories to streamline the consumer buying experience for e-commerce retailers like Amazon.
Oct 2020 - Jul 2021
Marketing Executive
• Ideation and implementation of digital marketing plans for brands like Amazon, TikTok, Old Spice, Fashion by Big Bazaar etc. • Worked closely with the creative as well as strategy teams to effectively deliver on varied client briefs.• Drove award-winning campaigns like National Jeans Day, generating 5x sales and a 50% increase in social media following.
Jun 2019 - Oct 2020
Social Media Marketing Intern
• Supervised the Bollywood sector by handling celebrity shoots and facilitated in establishing the influencer outreach division.
Aug 2018 - Oct 2018
Exchange Student
• Visited Zhuhai, China for the "Explore China'19" project for 45 days with 11 other representatives from 6 countries.
May 2018 - Jun 2018
Digital Marketing Intern
• Developed marketing plans for celebrity clients to optimise their social media and managed brand collaborations.
Jan 2018 - Mar 2018
3 education records
Somya Bajaj education
Msc Marketing Strategy And Innovation, Marketing, Distinction
Bachelors In Accounting And Finance, Accounting And Finance, 8.8 Cgpa
94.4 %
R. N Podar School
FAQ
Frequently asked questions about Somya Bajaj
Quick answers generated from the profile data available on this page.
What company does Somya Bajaj work for?
Somya Bajaj works for NOOE.
What is Somya Bajaj's role at NOOE?
Somya Bajaj is listed as Creative Strategist at NOOE.
Where is Somya Bajaj based?
Somya Bajaj is based in London, England, United Kingdom while working with NOOE.
What companies has Somya Bajaj worked for?
Somya Bajaj has worked for Nooe, Merlin Entertainments, More (Part Of The Oliver And Inside Ideas Group Family), Kinnect, and Rvcj Digital Media Pvt. Ltd..
How can I contact Somya Bajaj?
You can use AeroLeads to view verified contact signals for Somya Bajaj at NOOE, including work email, phone, and LinkedIn data when available.
What schools did Somya Bajaj attend?
Somya Bajaj holds Msc Marketing Strategy And Innovation, Marketing, Distinction from Bayes Business School.
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