Research and plan keywords groups to optimize in the short and long term.• Optimizing between budget management for SEO and budget running Adsin the short term to create revenue and long term strategy.• Build tier-1 websites, 2.0 webs, do Branding, Social Entity for company.• Taking care of Fanpage, create social networking platforms to help interactionwork with customers.Keep top 1-3-5 for all keywords related in playground industry and customer keep in mind branding of company when find a supplier for these equipments

- Optimized content and technichal for website- Boosted ranking for over 100 keywords in company niches as course for accountant, tax, accounting services (in Vietnamese)- Checked and updated algorithm of Google Search to optimize website meet standard requirements.- Analyzed, evaluated competitors, finded out competitor's new services and keywords that competitors was boosting.

1. Planning and SEO StrategySetting a long-term SEO vision and strategy aligned with business goals.Conducting market research, competitor analysis, and monitoring SEO trends to optimize strategies.Identifying target keywords (Keyword Research) based on customer search behavior and needs.2. Team ManagementRecruiting, training, and developing skills for the SEO team.Assigning tasks, monitoring, and ensuring work progress of each team member.Promoting collaboration between related teams such as Content, Design, PPC, and Development.3. On-page and Off-page OptimizationAnalyzing, evaluating, and optimizing on-page factors (title, meta description, H tags, URLs, internal linking, sitemap, page load speed, user experience, etc.).Proposing and executing link-building strategies (Backlink Building).Ensuring the website is search engine-friendly and complies with SEO guidelines.4. Analysis & ReportingMonitoring and analyzing SEO project KPIs (Key Performance Indicators) such as traffic, keyword rankings, conversion rates, time-on-page, bounce rate, etc.Using tools like Google Analytics, Google Search Console, Ahrefs, SEMrush... to measure performance.Periodically reporting SEO results to management or clients and proposing improvements.5. Content ManagementWorking with the Content team to create high-quality content tailored for SEO and user needs.Ensuring content is always fresh, updated according to trends, and optimized for search engines.