Son Le Email & Phone Number

Ho Chi Minh City, Vietnam

- Led all commercial operations for Adtima, a leading mobile advertising platform, across the entire media and marketing solutions within the Zalo ecosystem, including Zingnews, ZingMP3, Zalo OTT, and Baomoi.- Collaborated with the core product and commercial product teams to develop innovative marketing solutions and services that enhance advertising effectiveness for major accounts in various industries, such as FMCG, F&B, Automotive, Retail, E-commerce, Fintech, Real Estate, and the… Show more - Led all commercial operations for Adtima, a leading mobile advertising platform, across the entire media and marketing solutions within the Zalo ecosystem, including Zingnews, ZingMP3, Zalo OTT, and Baomoi.- Collaborated with the core product and commercial product teams to develop innovative marketing solutions and services that enhance advertising effectiveness for major accounts in various industries, such as FMCG, F&B, Automotive, Retail, E-commerce, Fintech, Real Estate, and the dairy industry.- Developed short- and long-term solutions for major corporations and diverse business partners within the Zalo VNG ecosystem, ensuring we rapidly adapt to evolving user trends and market demands. Show less

Ho Chi Minh City, Vietnam

- Led the entire business operations of the group, acting as the key contact and representative for updating business relations with Affirma Capital.- Collaborated with the Chairman to develop and implement business models in conjunction with the product and technology teams.- Managed two divisions: Commercial and Customer Success, encompassing five departments and a team of 300 employees.

Vietnam

As Senior Assistant to the Chairman of Vingroup, I was tasked with developing the company's consumer electronics business. At that time, Vingroup was divided into three main clusters: Technology & Industry, Real Estate & Hospitality Services, and Social Enterprises. I was responsible for developing the consumer electronics business under the Vingroup brand within the Technology & Industry cluster.- Simultaneously with leading the consumer electronics division and successfully launching… Show more As Senior Assistant to the Chairman of Vingroup, I was tasked with developing the company's consumer electronics business. At that time, Vingroup was divided into three main clusters: Technology & Industry, Real Estate & Hospitality Services, and Social Enterprises. I was responsible for developing the consumer electronics business under the Vingroup brand within the Technology & Industry cluster.- Simultaneously with leading the consumer electronics division and successfully launching the first Google Android-powered television in 2020, I was assigned by the Chairman to collaborate on and develop the VINSMART smartphone business as the National Sales Director. Within six months, the team and I increased VINSMART's smartphone market share from 4% to 16.7%, placing it third in Vietnam after Samsung & Apple.- Developed the overall business strategy for the smartphone division alongside the strategy team and advised the Chairman on the successful launch of the Vingroup TV product line. I also continued to develop the consumer electronics business and launched a new air purifier product in 2021.-With the outbreak of the COVID-19 pandemic, the Vingroup leadership decided to close VINSMART, including its smartphone and consumer electronics businesses, to focus resources on VINFAST. VINFAST successfully IPO'd on Nasdaq and subsequently expanded globally. Show less

Ho Chi Minh

Senior Director Category of Mobile - CE, HA & Vehicles -Led the ICT, Consumer Electronics, Appliances, and Automotive categories at Adayroi, a Vingroup-owned e-commerce platform, generating 70% of the platform's total revenue.- Developed buying lists and collaborated with major brands such as Samsung, LG, Electrolux, Philips, Honda, and others to expand their brand presence on the platform. This initiative resulted in an increase in Average Order Value (AOV) from $20 to… Show more Senior Director Category of Mobile - CE, HA & Vehicles -Led the ICT, Consumer Electronics, Appliances, and Automotive categories at Adayroi, a Vingroup-owned e-commerce platform, generating 70% of the platform's total revenue.- Developed buying lists and collaborated with major brands such as Samsung, LG, Electrolux, Philips, Honda, and others to expand their brand presence on the platform. This initiative resulted in an increase in Average Order Value (AOV) from $20 to approximately $120 per product in 2019.- Established long-term partnerships with numerous brands and implemented large-scale marketing campaigns to enhance the online shopping experience for Adayroi's audience.Adayroi was closed in late 2019 due to a strategic shift by Vingroup's Chairman, who decided to prioritize other strategic goals at that time. Show less

Vietnam

- Managed the FPT SHOP account, Samsung Vietnam's second largest account, generating nearly 5,000 billion VND in revenue in 2017. During my tenure from 2012 to 2018, I increased the in-house share from 18% to 40% in 2017, making the FPTSHOP account growth a case study for the APAC region.- Selected as the Global manager representative for Vietnam to participate in a course at Suwon, South Korea, with only one slot available per subsidiary.- Led the top key retailers in Southern… Show more - Managed the FPT SHOP account, Samsung Vietnam's second largest account, generating nearly 5,000 billion VND in revenue in 2017. During my tenure from 2012 to 2018, I increased the in-house share from 18% to 40% in 2017, making the FPTSHOP account growth a case study for the APAC region.- Selected as the Global manager representative for Vietnam to participate in a course at Suwon, South Korea, with only one slot available per subsidiary.- Led the top key retailers in Southern Vietnam, managing 20 key accounts and contributing 30% of Samsung Vietnam's total revenue.- Provided strong support to Samsung HQ and actively participated in numerous projects led by Samsung RHQ in retail, marketing, and business model development. These projects focused on enhancing customer experience, growing business, and building long-term partnerships with Samsung Vietnam. Show less

Hanoi, Hanoi, Vietnam

Developed and implemented a distribution strategy for BYD automobiles in Vietnam, encompassing both retail and wholesale channels.Managed the Fleet division, focusing on B2B sales of BYD vehicles to taxi and transportation companies in the Vietnamese market.

Hanoi Capital Region

FPT Talent Young Leader, 2006Led the Marketing team responsible for mobile value-added services, FPT SMS.Headed the distribution of FPT Elead, a Vietnamese computer brand, and established its authorised dealer network across Northern Vietnam.Managed the Lenovo sales division for Southern Vietnam.Headed the Acer sales team nationwide.