Son Le Email & Phone Number

Ho Chi Minh City, Vietnam

- Led all commercial operations for Adtima, a leading mobile advertising platform, across the entire media and marketing solutions within the Zalo ecosystem, including Zingnews, ZingMP3, Zalo OTT, and Baomoi.- Collaborated with the core product and commercial product teams to develop innovative marketing solutions and services that enhance advertising.

Ho Chi Minh City, Vietnam

- Led the entire business operations of the group, acting as the key contact and representative for updating business relations with Affirma Capital.- Collaborated with the Chairman to develop and implement business models in conjunction with the product and technology teams.- Managed two divisions: Commercial and Customer Success, encompassing five.

Vietnam

As Senior Assistant to the Chairman of Vingroup, I was tasked with developing the company's consumer electronics business. At that time, Vingroup was divided into three main clusters: Technology & Industry, Real Estate & Hospitality Services, and Social Enterprises. I was responsible for developing the consumer electronics business under the Vingroup brand.

Ho Chi Minh

Senior Director Category of Mobile - CE, HA & Vehicles -Led the ICT, Consumer Electronics, Appliances, and Automotive categories at Adayroi, a Vingroup-owned e-commerce platform, generating 70% of the platform's total revenue.- Developed buying lists and collaborated with major brands such as Samsung, LG, Electrolux, Philips, Honda, and others to expand.

Vietnam

- Managed the FPT SHOP account, Samsung Vietnam's second largest account, generating nearly 5,000 billion VND in revenue in 2017. During my tenure from 2012 to 2018, I increased the in-house share from 18% to 40% in 2017, making the FPTSHOP account growth a case study for the APAC region.- Selected as the Global manager representative for Vietnam to.

Hanoi, Hanoi, Vietnam

Developed and implemented a distribution strategy for BYD automobiles in Vietnam, encompassing both retail and wholesale channels.Managed the Fleet division, focusing on B2B sales of BYD vehicles to taxi and transportation companies in the Vietnamese market.

Hanoi Capital Region

FPT Talent Young Leader, 2006Led the Marketing team responsible for mobile value-added services, FPT SMS.Headed the distribution of FPT Elead, a Vietnamese computer brand, and established its authorised dealer network across Northern Vietnam.Managed the Lenovo sales division for Southern Vietnam.Headed the Acer sales team nationwide.