Sona Patel Email & Phone Number

New York, Ny, Us

Miami, Us

Berlin, Berlin, De

St. Louis, Mo, Us

- Analyzed consumer data to identify a ‘growth audience’ to target 360 community integration initiatives with local organizations and individuals that drove grassroots brand fandom and conversion- Developed measurable KPIs to track performance of campaigns to provide data-backed insights to optimize campaigns and find new opportunity areas to continuously improve a new-to-market program- Improved creative alignment process with agency partners by developing a concise and thorough brief template rooted in relevant insights on program strategy and goals that resulted in faster project turnaround - Project managed internal and external cross-functional teams in integrated marketing campaigns, including influencer + celebrity, that drove brand awareness and association with tentpole moments- Led development of a pilot strategy building hyper-local 360 commercial marketing plans around the consumer journey to drive brand association with identified passion points

Bankside, London, Gb

- Collaborated cross-functionally with teams to plan, allocate, and measure $187MM client media budget- Worked with contextually relevant media partners to develop and manage multi-channel campaigns for a holistic media plan- Managed internal budget tracking tool, PlanIt, for global reporting, data analysis, and frequent client requests- Used syndicated Nielsen data to analyze demographic and psychographic data against consumer profiles to identify desired target audiences- Created and presented slide decks to clients to share relevant insights, strategic plans and recommendations, and campaign results- Developed media plans based on a balance of client business needs, consumer preferences, and media trends

Bankside, London, Gb

- Supported team members in day-to-day campaign planning and account management while gaining holistic media knowledge- Prepared purchase authorizations by coordinating input from the investment, client, account, and sales teams to ensure timely media buys and record of purchase- Tracked media expenses to ensure agency and client budget compliance and consistent reporting

Reston, Virginia, Us

- Implemented strategic marketing plans for vendor partners, including planning, content creation, and execution of virtual events amidst the Covid-19 pandemic. - Utilized internal CRM tool to create and send emails and track metrics regarding impressions and interactions.- Drafted written and visual content using Adobe Creative Cloud to promote upcoming events that contributed to $1B in sales.- Liaised between vendor reps, internal sales teams, and the Core Cyber marketing team to ensure smoothly run events.

- Acquired $50,000 worth of sponsorship dollars, food donations, and in-kind donations that contributed to over $1MM raised for the Child Life program at Prisma Health Children's Hospital.- Pitched USCDM to local corporations to understand their business needs to create a mutually beneficial partnership.- Delegated responsibilities to the Corporate Relations and Hospitality Directors to accomplish tasks efficiently.

Columbia, Sc, Us

- Analyzed Fortune 500 brands to determine and uphold their strategic position and allocate resources effectively.- Strategized a new business pitch and presented to company leadership how to rebrand a potential new client. - Wrote briefs to inform creative directors of the proposed strategy to create content that aligned with brand position.- Researched trends to create and deliver reports to the strategy team to maintain brand relevance for the client.- Pitched ideas and provided commentary to the strategy team to enhance upcoming projects and initiatives.

- Implemented a program designed to promote the intellectual, cultural and personal development of members. - Orchestrated a weekend-long trip for 180 people while remaining within a $24,0000 budget.- Facilitated weekly meetings to keep members informed of upcoming events and deadlines.- Completed weekly evaluation reports promptly in order to adhere to national standards.

South Burlington, Vt, Us

- Managed social media, facilitated local partnerships, and contributed in meetings with potential business customers. - Created advertising content for all Facebook pages that led to increased overall engagement by 30%.- Facilitated a partnership with the LGBT Center of Raleigh to exchange services at each other’s events. - Developed a market entry plan and designed media content to ensure a successful Grand Opening of a new shop.

- Coordinated events to recruit over 2,200 participants, more than a 50% increase from last year, to register for Dance Marathon for which we raised over 102% of our $1,000,000 goal. - Planned events to recruit more than last year’s total of 1,464 students to register for Dance Marathon, a 14-hour fundraising event benefitting the Child Life Program at Palmetto Health Children’s Hospital - Spoke to other student organizations each week about upcoming events to promote Dance Marathon and increase participation in the largest student run organization at UofSC

- Taught a line dance to 1400+ participants at main event, kept the energy level high, and encouraged fundraising, resulting in raising over $700,000 for Palmetto Children’s Hospital - Participated in Greene Street recruiting days and other recruiting events to encourage participation- Attended weekly meetings to learn about Dance Marathon, the philanthropy and the hospital, and to choreograph the line dance

Business Administration And Management, General

Bachelor Of Science - Bs, Marketing And Global Supply Chain/Operations Management