Sona Gasparian Email & Phone Number

- Establishing research frameworks to gather and test user-focused solutions in collaboration with clients continuously.- Setting up and conducting user interviews, usability tests, and other research methodologies to inform product development.- Building and maintaining a comprehensive knowledge base of customer behaviors and insights to guide strategic decisions.- Educating and empowering the product team to conduct independent research activities like usability tests and interviews.- Developing and refining internal procedures for improved efficiency and research quality.

- Conducting research to guide product and design decisions across different areas.- Leading the UX Benchmarking project that aims to continuously gauge the effectiveness, efficiency, and ease of use of the product,- Collaborating with teams to shape the product roadmap and speed up decision-making using UX research- Using research methods to improve the Enterprise module experience,- Onboarding and training junior researchers to align with organizational goals and objectives- Partnering with Product Designers to support the planning, execution, and analysis of tactical usability studies, both with customers and with internal subject matter experts, including scheduling, hardware and software,- Working with internal recruitment channels, identifying recruiting requirements, writing screeners, and working closely with recruiting partners across various departments to obtain appropriate users for usability studies. - Contributing to processes for integrating research into Product and Design decisions, and how UX research interacts with Product Design, Product Management, Service Design, and other teams.

- Designing and executing custom research for product teams,- Building user journeys and personas,- Designing and executing a variety of research methods (user testing, field studies, usability tests, surveys,group discussions, etc),- Creating and developing a research knowledge base for product teams,- Advocating for integration of research in the product release cycle.

Moscow, Moscow City, Russia

- Coordinating engagement of faculty and guest experts in the program during the modules and final projects preparation- Programming of field trips in Russia and abroad: research, program design, coordination of logistical arrangements- Producing public and internal events within the program- Maintaining a clear archive of program materials ◦ Full organizational support of the program

Moscow, Russian Federation

- Cultivating and nurturing relationships with key stakeholders to foster effective communication andcollaboration- Devising and executing comprehensive content marketing strategies tailored to meet organizational objectives and resonate with target audiences- Generating engaging and impactful content across diverse platforms, including websites, social media channels, email newsletters, and press releases- Orchestrating the planning and execution of webinars and virtual conferences- Overseeing and curating content across social media platforms, employing strategic tactics to enhance brand visibility, engage followers, and cultivate a vibrant online community

- Developing comprehensive communication and marketing plans aligned with organizational goals and objectives- Creating content for various channels, including website, social media, email newsletters, and press releases- Overseeing digital marketing initiatives, aimed at attracting students, including social media management and email marketing campaigns- Monitoring digital analytics and KPIs to measure the effectiveness of marketing efforts and identify areas for improvement

Dilijan

- Developing comprehensive communication and marketing plans aligned with organizational goals and objectives- Preparing press releases, media kits, and other materials to communicate key messages andannouncements to the media- Collaborating with cross-functional teams to ensure brand consistency across all marketing channels and initiatives.- Creating content for various channels, including website, social media, email newsletters, and press releases.- Overseeing digital marketing initiatives, aimed at attracting students, including social media management and email marketing campaigns- Monitoring digital analytics and KPIs to measure the effectiveness of marketing efforts and identify areas for improvement

Dilijan, Armenia

- Performing translation, drafting, editing, and proofreading of all outgoing formal correspondence, content, and internal documents of the College in Armenian, Russian, and English.- Managing the College's social media channels (Facebook, Instagram).- Writing content for the College website (English).

Yerevan, Armenia

- Managing and moderating the official website of the EU Delegation to Armenia - Covering all events organized by the Delegation through articles in English and Armenian- Ensuring technical maintenance and content updates for the website

Ba, Oriental Studies

Postdiploma Degree In Political And Social Journalism, News Media, Political Science