Lead high performing team of Business Planners to shape Microsoft’s “Channel Strategy” for enterprise and breadth and our goal is to build competitive incentive strategies, breadth go-to-market, and partner strategies for cross-cloud offers. Our channel strategy is essential to the scale of Microsoft’s business given the high amount of customers we serve. It also allows us to meet regional and public sector requirements for how we resell our products. This function within business planning is essential to scale our monetization models, as well as to ensure our customers are getting the support they need when buying and using our products. Key responsibilities include:• Create and own channel and pricing strategies for specific partner segments (hosting, outsourcing, ISV, SI’s, resale)• Develop innovative new business and benefits models that drive adoption and consumption of Microsoft products and services, aligned to specific partner segments.• Assess risk and opportunity, ensure profitability, innovate on today’s processes, and own and drive to key milestones and deliverables.• Work with worldwide field and channel teams on pilots, program landing, adoption, and potential partner recruitment.• Conduct external and internal research to gain new perspectives and validate ideas.• Transform the team’s vision into technical capabilities and build a business case for engineering to prioritize commerce features to bring your ideas to life.

• Empower expansion/late-stage startups with Microsoft solutions to help them diversify, scale, differentiate and realize their full potential• Drive strategic agility to meet evolving needs of startups across their entire lifecycle • Create mindshare, identify & win startups to grow revenue by enabling cross-cloud sales motions & differentiated go to market plans• Create & execute strategy for unicorn acquisition in Asia focusing on startups to after, industries and markets to prioritize, resourcing models, and building technical and business depth to win the segment• Demonstrate thought-leadership by sharing market insights, key trends, competitive insights, as well as voice of the customer to shape the global strategy & operating model• Envision new business models, unique value propositions and deal constructs for strategic startups• Collaborate extensively across the company with decision makers to shape the startup strategy

- Responsible for driving strategy, revenue growth, market share and customer satisfaction for top tier enterprise Travel, Transport, Telecommunication, logistics & power & utilities customers in Singapore. - Forge "Go To Market" partnerships to transform businesses digitally and realize Microsoft as a Strategic Partner.- Reimagine experiences for our customers on how they engage with customers, empower their employees, optimize operations, and transform their products and services.- Leverage extended partner ecosystems and Microsoft's expertise to create the best outcomes for our customers.

• Worked with customers across telecommunication, Real Estate, Financial Services &Hospitality. Built trusted relationships with customer decision makers, including their chief technology and information officers, and business units that results in solid and meaningful strategic technology conversations.• Shared broad knowledge of the Microsoft Platform, our competition, and the industry to create a vision of how Microsoft can be the customer’s best partner to take their business to new heights.• Demonstrated technical leadership by working with my team and Microsoft resources to leverage Microsoft Cloud Technologies to drive Customer Success.• Promoted the long-term growth of Microsoft through the adoption and sustained usage of our cloud solutions by customers.

- Undertook a part time project with the SMS&P team at Microsoft.- Recruited a team of 8 interns on flexible schedule to drive Office 365 awareness in untapped small and medium businesses (SMB) segment. - Measurable metrics include number of unique customers visits, demonstrations conducted, feedback form received, prospects given to partners and customer wins.

- As a Business Lead of Customer Support Services at NI, India, I was accountable for 6-7% of the company’s national revenue. - In this cross-functional role, I collaborated with professionals across various departments such as Marketing, Sales and Operations to grow revenue and to ensure customer retention. - Directed the process optimization practices to deliver the best experience to our customers- Collaborated with global services teams to device strategies pertaining to Indian market.- Worked closely with the sales team to identify and close new services business opportunities.- Engaged in identifying new ways to use marketing channels to increase awareness and to increase inbounds.- Built relationships with 3rd party training centers to expand the reach in Tier 2 cities, resulting in increase in revenue.During my tenure, I grew the revenue by 33% and improved my team's efficiency by digitization of some processes.

- Responsible for driving and growing account based sales in Karnataka and exceeded targets in 3 consecutive quarters.- Managed business relationships with key customers to make them successful with our technology.- Selected by top management at NI to coach 18 technical consultants for future business development roles and to create a roadmap for their career progression.- Led 4 member team to grow broad-based business in Karnataka and Kerala by 39.2%.

Planet NI is a very prestigious initiative by National Instruments towards sustainable development. I spearheaded SME (Small & Medium Enterprise) Benefit program for India to improve accessibility of our technology to SMEs. Increased number of SMEs enrolled by 25% and increased revenue from this segment from 1% to 15% of national annual revenue. Supported and groomed SMEs striving towards building energy efficient engines to support rural areas. Attached media is an example of Promethean building rural cold storage solutions eliminating need of diesel generators and leveraging solar energy.

- Responsible for driving and growing sales in western states of India: Maharashtra and Madhya Pradesh. Exceeded revenue targets in 7 out of 8 quarters.- Volunteered to be a member of the entertainment committee of NI to host various cultural programs such as company treks and team building activities for employees. - Worked very closely with the marketing teams to create marketing plans for the region and identify target audience.

- Waste Management Project: Recovered useful products (Na2SO4) from waste (waste caustic) generated in the plant thereby ensuring waste management and increasing profitability.- Reduced percentage of carbon in fly ash generated in boilers thereby making it favorable for use in cement industry and reducing environmental pollution caused due to free carbon in fly ash

- Worked on ‘Optimization Based Decision Support System for Hotel Revenue Management.’ - Developed a database structure and an optimization model for a business hotel.

- Proposed ways to increase efficiency of the installed crystallizers.