Sonal Dhingra Email & Phone Number

Mumbai, Maharashtra, India

• Spearheading marketing for Forex resulting in 85% Y-O-Y growth in Revenue
• Driving product awareness, engagement and sales through creating and implementing strategies to fuel product growth
• Conducting customer interviews, NPS surveys, and translating customer insights into brand campaign concepts
• Launching product features, journeys through targeted PR and campaigns
• Boosting product visibility in branches Pan India with marketing collaterals
• Leading BTL campaigns, website management and tracking key metrics to enhance performance

Mumbai, Maharashtra, India

• Led marketing for various bank products - Payzapp wallet, Debit card, Fixed Deposit, Electronics Insurance and Forex card
• Created marketing strategy and communication plan for customer acquisition, engagement and retention
• Piloted use of Behavioral Economics principles in BTL and digital campaigns to build customer trust and improve top-of-mind recall
• Acquired customers for Payzapp wallet and successfully achieved a 100% surge in Payzapp active users in a span of 9 months
• Analyzed customer drop-offs & initiated in journey enhancements like nudges & contextualized content basis analytical insights like repeat visits, journey state etc. to improve remarketing funnel
• Designed and implemented interactive WhatsApp Chatbot to engage customers

Mumbai Area, India

• Responsible for end-to-end Loyalty Program Management for clients
• Handled accounts across sectors such as Apparels, Footwear and Food & Beverage
• Understanding Digital marketing requirements of the client including Website, Email Marketing, Campaigns and Promotions
• Structuring the Loyalty Program based on the brand’s past customer data
• Strategizing and designing Communication Plans for new and existing customers
• Creating Business Proposals, Presentations and supporting new Business Initiatives

Mumbai Area, India

• Worked for the launch of 'Tourism New Zealand' brand
• Competitor analysis, profiling of target audience and positioning of the brand
• Ideating for communication strategy for the brand launch
• Determining the target sites for Display & Search network
• Monitoring campaign performance metrics through Omniture tool

Bangalore

• Generating new leads and identifying business development areas, pitching service offerings to potential clients
• Establishing rapport and setting up meetings with client
• Communicating new developments to existing clients

Bengaluru Area, India

• Remote monitoring of Windows and AIX servers and troubleshooting issues
• Preventing server outages
• Worked on brands across sectors such as FMCG and Food & Beverage

Pgdm-C, Marketing And Communication

Activities and Societies: Event Planning in 'MICANVAS'​, Annual Marketing Festival organizing committee, Football team, Rural research.

Bachelor Of Engineering (B.E.), Applied Electronics And Instrumentation

• Convener, Music band, Annual Cultural festival 'Epiphany', Manav Rachna College of Engineering, 2009-2010 • Among the top ten position.