Have spent 15+ years in Media industry with extensive work in media management for FMCG brands. My Experience leans towards communication & business planning, digital marketing and TV broadcast business. My key strength is strategic media solutions irrespective of the “traditional” or “new-age mediums”.

Business head on Mindshare 2. Leading a cluster of accounts like Kellogg’s, ICICI, Rio Tinto, Onida etc. Responsibility for P&L, driving new business through business solutions.Integrated Communications & Planning | Social Listening | Digital Display | Strategy | Innovations

Led the Mindshare Fulcrum Skin team for Hindustan Unilever. Core functions include media strategy and deployment charter for each Skin care brand – as support to brand awareness or deeper mind measures. (Nov 2006 till Sept 2013)Strategic thinking and market analysis capabilities combined with teamwork. The job includes business planning solution from media perspective. Market analysis; competitive analysis and media projections & strategies.

Job Profile: Interacting with the given set of advertising agencies & their clients. Analyzing and understanding client's requirements and customizing solutions. Organization: Hindustan Times

Job Profile: Primarily the job involved selling ad space in the newspaperDesigning a profitable revenue model for the main line newspaper, and its ancillaries like Splurge, HT city etcPlanning and executing special initiatives to meet the given targets.