Digital Campaign Manager & Customer Retention Specialist with 13years of experience in the Marketing Technology space and a strong technology background backed with a business mindset. Have played roles across different functions from Tech support, customer onboarding, leading the email deliverability team, and managing mobile app retention & engagement for Dhani (online doctor/pharmacy) & Hipi, a short video app by Zee entertainment.
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Senior Manager - Engagement & RetentionZee Entertainment Enterprises Limited Nov 2021 - Sep 2022Mumbai, Maharashtra, IndiaDriving customer engagement and retention on Hipi App(Short Video Platform). Helped increased the DAU by 15% with the help of cross-channel triggered and broadcast campaigns. Ensured maximum usage of platforms like Clevertap, Netcore cloud, Mixpanel, and Appsflyer to track the entire lifecycle of the customer. -
Digital Campaign ManagerDhani Sep 2020 - Nov 2021Mumbai, Maharashtra, IndiaDriving customer engagement across all communication channels like notifications, emails, SMS, voice, etc. to ensure higher retention & DAU’s/MAUs on Dhani App. Was a direct owner of the online doctor consultation and pharmacy product line. Handled planning, execution, and reporting of all marketing campaigns. Also managing all new Martech platform integration across all product lines for Dhani. Closely working with product team for all integrations of app with… Show more Driving customer engagement across all communication channels like notifications, emails, SMS, voice, etc. to ensure higher retention & DAU’s/MAUs on Dhani App. Was a direct owner of the online doctor consultation and pharmacy product line. Handled planning, execution, and reporting of all marketing campaigns. Also managing all new Martech platform integration across all product lines for Dhani. Closely working with product team for all integrations of app with CleverTap.Helped set up the entire WhatsApp as a channel with the right triggered messages along with a user-friendly machine learning-powered chatbot & made it one of the highest performing channels at Dhani. This was set up across 3 platforms - AllinCall, Gupshup, and CleverTap.Also helped set up email as a channel at Dhani by ensuring 90%+ Inboxing for all & ensuring it's amongst the noticeable contributors for traffic on app. Show less -
Email Delivery ArchitectNetcore Solutions Apr 2018 - Aug 2019IndiaHeading the email deliverability team and managing email inbox delivery for more than 7billion emails sent by brands across APAC & US. Also driving Email Business for APAC as a market to grow Revenues from Existing clients and on-board prospects Guidance on Product Upgrades - Email and AutomationGuiding team on Inbox PlacementGrowing Revenues for Existing and New clientsNew leads to Sales and On-boarding -
Product Manager - Email Automation And Deliverability LeadNetcore Solutions May 2013 - Mar 2018IndiaHelped build and SPEC the email and automation product using Agile metrology. Also helped built platform product of tracking inbox placement rates for 7Billion+ emails. Handled Email Infrastructure and ensured over all Inbox Placement of above 95%. Team mentoring and helped in training people across teams on Email marketing & deliverability.Provided exceptional service and support to every customer.Identified strategic business opportunities.Did market study on major Mail… Show more Helped build and SPEC the email and automation product using Agile metrology. Also helped built platform product of tracking inbox placement rates for 7Billion+ emails. Handled Email Infrastructure and ensured over all Inbox Placement of above 95%. Team mentoring and helped in training people across teams on Email marketing & deliverability.Provided exceptional service and support to every customer.Identified strategic business opportunities.Did market study on major Mail Service Providers and their dynamic filtering algorithms.Helped brands to grow business using email marketing -Shoppersstop, Moneycontrol, 1mg, Airtel, Policybazaar, PVR, OLX and many more. Show less -
Customer Success LeadNetcore Solutions Apr 2012 - Apr 2013IndiaExcellent reputation for resolving problems, improving customer satisfaction, and driving overall operational improvements. Evaluated customer information to explore issues, develop potential solutions and maintain high-quality service. Helped on efficient new product releases across all customers with rigorous product quality analysis. -
Customer Success ExecutiveNetcore Solutions Nov 2009 - Mar 2012IndiaClient coordination to resolve issues over call and onsite. Helped improve product adoption by demonstrating benefits of the product.Helped in product enhancement by giving regular inputs to product team based on client feedback.Onsite product Demonstration to our top clients Handled accounts and gave Tech support to clients like India Today, IBIBO Group, Lenskart, ABP, Naukri, Network18 and many more.
Sonal Jain Revankar Skills
Sonal Jain Revankar Education Details
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C-Dac, MumbaiData Analytics & Machine Learning -
Rajasthan College Of Engineering For Women,JaipurInformation Technology -
Saint Soldier Public School, Jaipur
Frequently Asked Questions about Sonal Jain Revankar
What is Sonal Jain Revankar's role at the current company?
Sonal Jain Revankar's current role is Customer Retention Manager.
What schools did Sonal Jain Revankar attend?
Sonal Jain Revankar attended C-Dac, Mumbai, Rajasthan College Of Engineering For Women,jaipur, Saint Soldier Public School, Jaipur.
What skills is Sonal Jain Revankar known for?
Sonal Jain Revankar has skills like Linux, Email Deliverability, Postfix, Business Acumen, Data Analysis, Business Development, Market Research, Competitive Analysis, Team Management, Pmta, Digital Marketing, Customer Relationship Management.
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