Over 17 years experience in the Broadcast Television Industry. Key strength lie in acquisition of content and an eye for detail. Strong observation skills help understand the pulse of the viewer, and innovate. Key is to think like your consumer be it the end user or the advertiser. Clarity and understanding come first followed by strategy. Sometimes or maybe always solutions and ideas are staring in your face but we look for the tougher route to get to them. My mantra Do Not Re(search) only invent and reinvent!