Co-Founded Ala4u.com, an online B2C and B2B business for fashion and lifestyle, included Indian Ethnic wear, Jewellery and footwear. Spearheaded growth from scratch to INR 50 thousand in first quarter to INR 50 Lakhs in second year of operation.Responsible for building business strategy, road map to execute, driving growth, marketing, and tracking customer experience. Developed strong relationship with business allies, figured where the opportunities lies and created a viable business… Show more Co-Founded Ala4u.com, an online B2C and B2B business for fashion and lifestyle, included Indian Ethnic wear, Jewellery and footwear. Spearheaded growth from scratch to INR 50 thousand in first quarter to INR 50 Lakhs in second year of operation.Responsible for building business strategy, road map to execute, driving growth, marketing, and tracking customer experience. Developed strong relationship with business allies, figured where the opportunities lies and created a viable business solution. Managed full scope of the business and vendor portfolio for India and Global business. Led growth strategy, brand management, communication, digital marketing, customer experience, product selection, assortment, inventory management, pricing, and promotion.Increased revenue channels by launching new category of jewellery and footwear, and bycreating store on other marketplaces such as eBay, Flipkart, Amazon Snapdeal, Paytm etc.Owned end-to-end vendor relationship from signing and on boarding new vendor to leadingnegotiations, commercial closure, communication, and managing promotional activities.Derived strategic customer insights through google analytics and data analysis through datacaptured from various other websites, which helped prioritizing optimization efforts.Developed marketing strategy using consumer journey map and attribution model, and led multichannel marketing such as SEO, google adword, email, social media, referral, print etc.accordingly.Analysed market intelligence and research report to identify growth opportunities, competitors’analysis, their offerings, pricing, strategy, market trends and dynamics. Show less

It owns reputed brands Jack and Jones, Veromoda, and ONLY.Worked in Finance, Secretarial, and Legal role.

Worked in FP&A, and have done Budgeting, Forecasting and Variance Analysis to be reported to the CEO and Board of directors. Being a CS was also a part of secretarial and legal compliance for the Company. Have been part of due diligence (Finance and Legal) Team for Series C funding.Itz Cash Card Limited (Essel Group) now Ebix, is India’s first ever “Multi Purpose Prepaid Cash Card Company’ and pioneer in this sector, engaged in the business of issuing cards to end consumers and into… Show more Worked in FP&A, and have done Budgeting, Forecasting and Variance Analysis to be reported to the CEO and Board of directors. Being a CS was also a part of secretarial and legal compliance for the Company. Have been part of due diligence (Finance and Legal) Team for Series C funding.Itz Cash Card Limited (Essel Group) now Ebix, is India’s first ever “Multi Purpose Prepaid Cash Card Company’ and pioneer in this sector, engaged in the business of issuing cards to end consumers and into providing technical service and logistics support relating to Prepaid cards to Corporate Clients. Show less