*Selected as member of 2023 cohort, REI Path Ahead Ventures-Founded Outdoors Accelerator*The vast majority of technical apparel is made of petroleum-based textiles such as polyester, nylon and spandex. The microplastics waste from wearing, washing and disposing our workout gear is polluting our oceans and waterways while contributing to the climate crisis and causing a wide range of human health hazards. To tackle these issues and build a high impact, pollution-free apparel brand that meets the needs of contemporary athletes, we are leveraging new materials technology with the aim to move the technical and outdoor apparel industry toward a circular economy, without sacrificing design or functionality.

Lux Digital is a NYC-based digital agency providing leaders in the public, private and social sectors online strategies which create Measurable Emotional Resonance™. We believe that the way through information overload and the noise of digital life is through data-driven strategy, deep engagement and meaningful relationships: with each other, with ideas and causes, with stories and brands.Representative clients:- Planned Parenthood Federation of America- International Planned Parenthood Federation- White House Office of Innovation- Ford Foundation- Open Society Foundations- UNFCCC Secretariat- Skoll World Forum- Columbia University