Sonal Bilawala Email & Phone Number

Toronto, ON, CA

Mississauga, Ontario, Canada

• Responsible for all aspects of client’s business- Proactively identify new opportunities to grow the portfolio through lifecycle marketing programs to improve retention and ROI.
• Develop a strong customer focused growth strategy to deliver marketing programs for the credit card base and lending business audience to improve retention, drive loyalty, spend and enhanced experiences, leading to.
• Accountable for customer lifecycle specific programs and touchpoints leveraging CRM tools; assist in development and performance optimization of segment-specific programs, including acquisition, onboarding programs.
• Work closely with cross functional teams to operationalize campaigns/programs and leverage data and predictive models to form the retention and spend strategy and to help support business case for program enhancements..
• Lead an integrated channel strategy leveraging multiple channels/platforms (email, website, retargeting, mobile, etc.) to help achieve KPIs- liaise with any key stakeholders to inform creative recommendations and.
• Responsible for program delivery including reporting, efficiencies and automation. Work closely with internal teams to inform improvements and support various needs including marketing, creative, finance, etc.

Toronto, Ontario, Canada

• Responsible for leading engagement and growth strategy; identify opportunities to drive profitability and reduce churn. Assess effectiveness of programs and apply insights to design and improve programs. Champion.
• Lead planning and development of customer strategy to meet corporate objectives including profitability, customer engagement, increase lifetime value, redemptions and retention. Work closely with sales, finance and.
• Establish and design the overall customer lifecycle; draw on performance marketing and customer insights to establish, validate, optimize and build new and enhanced customer campaigns and programs. Share findings and.
• Lead the development of customer personas, provide insights and build a framework for teams to utilize for all marketing and customer centric initiatives
• Utilize customer segmentation, actionable cohorts, perform analysis and conduct ongoing A/B testing for optimization. Develop a strong culture of rapid experimentation and measurement
• Manage strong and productive relationships with strategic partners, creative agencies and vendors to develop programs for growth within customer segments

Toronto, Canada Area

Drive overall revenue and marketing strategy for North American loyalty programs Work closely with many different stakeholders including, Account Management, Product Management, Marketing Communications, to ensure that all initiative are aligned with business priorities.  Contribute to the business unit’s P&L responsibility including management of revenue.

Develop and execute strategic initiatives to drive revenue. Manage and coordinate direct mail and online marketing programs from inception through implementation, including: define, execute, monitor, measure, and enhance program performance for over 2 million subscribers of Bell TV.  Plan, develop, execute and manage comprehensive marketing communications.

Toronto, Canada Area

Lead and manage marketing programs and analytical projects to support a loyalty program pilot for a Texas based client: a private food retailer with more than 300 supermarkets, 60,000 employees and 12B USD Sales.  Develop, lead and implement strategies and marketing programs for direct mail and web based campaigns that support all channels and meet brand.

Canada

Develop, execute and communicate strategic merchandise financial plans and strategies that support the merchandising, marketing and financial objectives of a department.  Analyze the business performance and recommend financial changes on a weekly basis to ensure financial profit parameters are achieved  Manage the financial success of the business by.

Developing and executing merchandise allocation strategies through the evaluation of stores performance inventory levels, sales and investment turn.  Analyzing brands penetration in men’s active, denim and contemporary clothes; researching all pre-established tools i.e. inventory and sales position, monthly plans, merchandise flow summaries and product.

Executive Education, Marketing

Executive Program, Business, Management, Marketing, And Related Support Services

Associate, Merchandise Marketing

Ba, Sociology

Digital Marketing Strategies And Ai