Sonal Modi Email and Phone Number

Performance Marketing & Campaign Optimization: Driving measurable results through targeted strategies across digital platforms. Media Budgeting & ROI Analysis: Maximizing returns by optimizing budget allocation and analyzing campaign performance. CRM Strategy & Customer Retention: Enhancing customer relationships with data-driven retention strategies and lifecycle marketing. Content Marketing & Strategy Development: Crafting compelling content that aligns with brand goals and audience needs. Geo-targeted Advertising: Delivering localized campaigns to reach the right audience with precision. A/B Testing & Analytics: Utilizing experimentation and insights to inform strategic decisions and improve campaign effectiveness. Integrated Marketing Planning: Coordinating multi-channel strategies for cohesive brand messaging and impact. Cross-functional Team Collaboration: Partnering with diverse teams to align efforts and drive project success. Translating a vision for online marketing into a coherent digital marketing strategy. Managing the Team. Team handling and developing strategies. Developing Lead generation strategies. B2B Lead generation. Used Tools – Sales Navigator, Outreach, Mailchimp, Hubspot,  Creating optimisation strategies across our campaigns to achieve and surpass client KPIs including performance, delivery and margin. Responding promptly to queries on live and upcoming campaigns to deliver an outstanding level of service to internal and external clients Working closely with the trading, technical and account management teams to communicate material and technical requirements to our internal and external clients Support digital branding activities across the company’s social networks. Develop community management framework for responding to queries and feedback Developing and executing integrated online strategy and understanding user behavior. Content Writing.

 Translating a vision for online marketing into a coherent digital marketing strategy. Emailing Marketing with various components. Developing Lead generation strategies. Support digital branding activities across the company’s social networks. Develop community management framework for responding to queries and feedback Developing and executing integrated online strategy and understanding user behavior. Content Writing. Responsibility for planning and budgetary control of all digital marketing. Working with the executive team in development of overall online marketing plan and set goals. Leading and managing digital marketing team. Reviewing existing marketing campaigns across the business and automating where appropriate. Ensuring all platforms within the business communicate with each other to remove discrepancies. Carrying out A/B testing on automated marketing campaigns to maximize results. Segmenting audiences and optimizing campaigns to increase effectiveness. Tracking conversion rates and making improvements to the website. Using PPC, SEO, SEM with understanding analytics and measuring ROI. Facebook Adverts, Linkedin Ad, Google Ads, PPC, handling promotions and other retargeting strategies. Measuring Key Performance Indicators (KPI) to ensure positive ROI. Review new technologies and keep the company at the forefront of developments in digital marketing. Reporting on all campaigns and making changes where necessary. Drive organic growth of website. Developing Strategic plan to achieve targets. Devising strategies to drive online traffic to the company website. Optimizing Google AdWords campaigns and Google Analytics. Evaluating customer research, market conditions and competitor data. Delivering a steady stream of qualified leads for the organization. Implementing lead scoring practices to enable higher conversions of quality leads.

 Drive organic growth of website. Developing Lead generation strategies. Email Marketing. Content writing, Creative designing, strategic planning and execution. Facebook Ad, Google Adwords, PPC, handling promotions. Developing Strategic plan to achieve targets. Optimizing Google AdWords campaigns and Google Analytics. Job comprises of regular On-boarding of new clients and acquisition of new clients through Digital Marketing. Revenue generation through SEO, SEM and via ecommerce marketing. Responsible for entire process of lead management, sales and business development via Digital Marketing. Data Management to ensure 100 % coverage in assigned territory and tracking other key parameter. Managing SEO. Email Marketing, Social Media and content writing. Maintaining CRM. Provide the market intelligence, data analytic and insights for the marketing team to launch the right promotional and customer communication initiatives. Responsible for Ecommerce marketing and conducting marketing meetings.