• Led roadmap definition and development on highest revenue product focused on optimizing conversion through improved user experience and personalization leading to a 25% increase in conversion.• Managed and shipped site replatforms on 2 highest revenue products by developing product roadmap and organizing sprints, increasing website performance by 15%.• Instated new user-centered design process involving cross-functional competitive research, user interviews and surveys, wire framing, and A/B tests to reduce friction and iterate on new features driving 18% lift in engagement.• Collaborated with engineering to deliver 5 new features to automate content updates and QA testing which improved product quality and reduced 20% of overhead costs.

• Identified user needs and shipped Product Comparison Tool by managing product roadmap, monitoring KPIs post- launch and implementing user feedback to increase conversion by 20% and revenue by 22%.• Defined product requirements for new features and improvements, managing product area backlog for a team of 7.• Established, tracked, and analyzed key product metrics to understand user data and insights for the development of future OKRs and product roadmaps.• Designed and executed feedback loop between users, product teams, design, and engineering to improve user engagement and retention reducing churn rate by 5%.

• Performed competitive analyses on product features and used customer insights to develop product roadmap for 2 teams of 10 Unity developers and designers resulting in development of 3 new in-app features.• Collaborated with cross-functional teams to develop product plan and move features from development to testing resulting in 10% decrease in overhead costs.• Developed marketing strategies and concepts for product features to improve new user growth and retention.

• Identified inefficiencies moving materials through approval and into purchasing and streamlined process to reduce overhead costs by 8%.• Analyzed and presented material consumption inefficiencies to executives using existing data, costs, and purchasing projections providing recommendations to reduce overhead costs on transportation and lead time.• Performed competitive analysis across family brands and competitors.

• Identified and developed drawing metrics to track progress of over 5,000 parts, from drawings to procurement.• Developed and managed automated monthly user data reporting to share with client and prepare for design reviews reducing overhead costs by 5%.