Sonali Bapna Email & Phone Number

Glendale, Arizona, US

• Led roadmap definition and development on highest revenue product focused on optimizing conversion through improved user experience and personalization leading to a 25% increase in conversion.
• Managed and shipped site replatforms on 2 highest revenue products by developing product roadmap and organizing sprints, increasing website performance by 15%.
• Instated new user-centered design process involving cross-functional competitive research, user interviews and surveys, wire framing, and A/B tests to reduce friction and iterate on new features driving 18% lift in.
• Collaborated with engineering to deliver 5 new features to automate content updates and QA testing which improved product quality and reduced 20% of overhead costs.

Glendale, Arizona, US

• Identified user needs and shipped Product Comparison Tool by managing product roadmap, monitoring KPIs post- launch and implementing user feedback to increase conversion by 20% and revenue by 22%.
• Defined product requirements for new features and improvements, managing product area backlog for a team of 7.
• Established, tracked, and analyzed key product metrics to understand user data and insights for the development of future OKRs and product roadmaps.
• Designed and executed feedback loop between users, product teams, design, and engineering to improve user engagement and retention reducing churn rate by 5%.

San Francisco, California, US

• Performed competitive analyses on product features and used customer insights to develop product roadmap for 2 teams of 10 Unity developers and designers resulting in development of 3 new in-app features.
• Collaborated with cross-functional teams to develop product plan and move features from development to testing resulting in 10% decrease in overhead costs.
• Developed marketing strategies and concepts for product features to improve new user growth and retention.

San Francisco, CA, US

• Identified inefficiencies moving materials through approval and into purchasing and streamlined process to reduce overhead costs by 8%.
• Analyzed and presented material consumption inefficiencies to executives using existing data, costs, and purchasing projections providing recommendations to reduce overhead costs on transportation and lead time.
• Performed competitive analysis across family brands and competitors.

East Aurora, NY, US

• Identified and developed drawing metrics to track progress of over 5,000 parts, from drawings to procurement.
• Developed and managed automated monthly user data reporting to share with client and prepare for design reviews reducing overhead costs by 5%.

Fullerton, CA, US

Bachelor Of Science - Bs, Mechanical Engineering

Education record