Sonali Gupta Email & Phone Number

New York, Ny, Us

India

Part of Global Commercial Analytics team where I have driven following projects:-Built model features using Adobe Clickstream (Omniture) data to capture digital behaviour on offer churn segment. Utilized it as control for backend and frontend as independent business signals and model features to control for offer churn risk on elevated offers.-End to end deployment of various strategy-based suppression controls on products to avoid offer churn on basic card acquisition offers in US small business cards using profitability (ROI) methodology and XGBoost model-Launched model controls curbing Supplementary Card Offer Exploitation in US Small Business cards-Developed Supplier Lead Identification algorithm for Amex customers to increase B2B spend in markets like CA, UK, AU, JP, MX and onboarded markets with solution-Built data driven strategy to drive long term revenue trajectory to be in line with high opportunity and high traction Amex Customer industries in US market with prime focus on resiliency, share of business wallet and buyer-supplier value proposition-Created an automated data model for 300+ variables for market planner reports which had soon to be decommissioned platform dependency for Japan, Australia, Hong Kong & Singapore markets

India

Part of Marketing Analytics, Products & Data Science Solutions (MAPDS) team

Gurgaon, India

Part of Enterprise Digital & Analytics (EDA) team

Gurgaon, India

Worked on Scope of Alternate data points for rural lending in India and fuel price study in an Indian state. Meanwhile, actively involved in Business Development work for the GRID team.

Mumbai, Maharashtra, India

Completed Asia + EMEA Foreign exchange fees revenue model, as a part of the Global Consumer Banking team under CCAR PPNR report. Also handled Singapore deposits model and helped business to choose a new segment under it.

Solved over 200+ assignments on varied topics like microeconomics, econometrics, macroeconomics, maths, statistics, psychology directed from students putting up in universities across the globe.

Noida Area, India

Being a part of the core team of InShorts (formely known as News In Shorts) designated as a content editor where the job required us to edit the articles into 60 words or less. Earned over 9,000 coins.

New Delhi Area, India

Assisted research fellows at CES for the case study under the guidance of Harsh Mander sir ( retd. IAS officer) at the S.R. Sankaran Unit for Hunger and Social Exclusion. The study aimed to provide a detailed examination of the processes by which land is procured by private companies undertaking public purpose projects, as well as the role of the state in these transfers. By looking at both legal and illegal mechanisms of land transfers, while acknowledging that even transactions that appear to be legitimate on paper may not be truly legal; and also there is a distinction between formal and substantive legality, and between legality and justice.

Master Of Science (M.S.), Economics

Activities and Societies: Alumni Committee, Cultural Committee, Sports Committee, Students Welfare Grievance Committee

Bachelor Of Arts (B.A.), Economics, 1St

Activities and Societies: Leaders For Tomorrow, Econox, Criador, StuCo.