Sonali Datta Email & Phone Number

Mumbai, Mh, In

Mumbai, Maharashtra, India

Strategically shaping the content offering across SVOD & AVOD for Disney+ hotstar - focused on Hindi, English portfolios, fiction & non fiction. Development of the pipeline on time, and with consumer learnings & storytelling method built into script.

Mumbai, Maharashtra, India

Running the strategic agenda for the Content unit - defining how we win, what we build basis business ambition. Building research, consumer knowledge and method into scripts. Focused on Disney+ hotstar Hindi Specials

Mumbai, Maharashtra, India

Built the department : combines storytelling tools, data science, consumer research, content learnings — working with writers, analysts alongside programmers and production houses, as well as marketing — to deliver bigger hits Was also the central strategy person framing and holding annual business plans and bridging the task on which content bets will deliver + what further shows to commission Achievements: - Star Plus achieves the highest shares of its last 7 years - new methods applied in developing content : an engine room that can deliver better hit rates (Star Plus hit rates surpass industry) - constant show wise diagnostic and improvement to see ratings uptick - consistent 6-7 out of 10 top shows in the country belong to Star Plus

Mumbai Area, India

Delivering ad revenues for English portfolio (12 channels) - across Star Movies, Star World, National Geographic & Fox Life brands. Led a team of 8 & worked with 50-60 frontline sales, operations & traffic/ presentation teams across the 4 branches + Channel Programming/ Marketing, Legal, Commercial, Finance. Achievements: * Consistent national wallet shares of 35-40%+ levels for Star in the market* Highest-ever values on multiple impact properties & sponsorship tiers (handled monetisation for: Koffee with Karan S6, Game of Thrones S8, Masterchef Australia S10 & S11, The Oscars ‘18 & ‘19, Megaicons S1 on Nat Geo) * Brand+content propositions for advertisers on TV & beyond (on ground, digital, contests, merchandise, shoots etc) - eg Maruti Nexa’s #greatestfanever; Johnnie Walker’s 18 onground events around ‘White Walker’ edition launch* Cross-screen content selling: TV+ hotstar (45-50% hotstar revenue on Koffee S6 driven by the TV team) + cross-channel/network selling packages (eg Blenders Pride Fashion Week; Free Solo) * Award winning content-brand integration product concepts designed & executed on Koffee with Karan S6 : Emvies Gold, Abbys Gold accorded to our Media Agency partners - Essence.

Mumbai Area, India

Drove the MD's strategic agenda for India's largest media conglomerate, covering all businesses - Entertainment, Hotstar, Sports, International beams and Fox networks - in close coordination with heads of businesses & support functions. Supported key breakthroughs: setting the Sports business agenda, launch of Hotstar, re-creation of Kabaddi (from a local sport to a national sporting league); brand re-launches (Star Sports, Channel V, Life Ok) Prepared Star India's annual business strategy for 21st Century Fox discussions; other key discussion documents for top stakeholders in the industry (e.g. BCCI - for cricket, CMOs of key consumer companies, Investors/PE companies, Confederation of Indian Industries, FICCI) or internally.Independently delivered projects: South region business strategy; role of Hindi movies in our bouquet; International business case for hotstar.

Delhi, Mumbai

Worked in ~20 client engagements, across India, US, UK, Australia, Middle East --- esp in Consumer & Retail industries:* Helped FMCG/Consumer MNCs reduce costs - working across the AMEA region * Optimised the way marketeers buy media: finding a paradigm for driving efficient buying year on year (aside from agency pitches)* Helped retailers drive up Sales per Square Feet: by applying category management principles harder; created a sharper approach to apparel retail merchandising* Simplified business processes/ redefined layers of authority to bring faster execution in multiple industries (Retail, Telecom, Real Estate)* Conducted due diligences: for a PE firm to enter retail (examined hypermarkets, departmental stores and supermarket formats), for a large-scale industrial equipment player to enter logistics for retail* Ran project management offices for launches in Retail, in Telecom (e.g. retail: coordinating with merchandising, warehousing, dispatch, architects and so on to ensure timely store launch)* Built business plans for companies to enter / grow new business* Re-defined KPIs to drive up team effectiveness

Greater New York City Area

Interned with the FX Sales, Research desks in NY. Supported in creating a value-at-risk tool, profiling potential corporate sales leads and contributing to the FX outlook research for the key currencies

Mba (Post Graduate Program In Management), Finance, General

B.Com (Hons), Commerce

Activities and Societies: Head of Debating Society; Editor of College Magazine; Cultural Secy of Girls Hostel