Sonali S. Email & Phone Number

Mill Valley, Ca, Us

San Francisco, Ca, Us

Leading brand, marketing, and communications strategy graphic arts membership organization, focused on enhancing engagement and retention through innovative digital and traditional platforms.• Led a successful brand refresh, enhancing differentiation, consistency, and credibility by revitalizing brand personality, visual identity, messaging, and editorial style guides, ensuring alignment with organizational values.• Developed and implemented comprehensive marketing and communications strategic plans, linking key metrics to objectives, budgets, and timelines to drive growth and engagement across channels.• Transformed the department from reactive to proactive by creating a structured tactical plan, implementing tactics such an editorial content calendar, and streamlining processes for improved efficiency and effectiveness.• Directed multi-channel communication efforts—social media, website, publications, email marketing, and campaigns—using storytelling, SEO best practices, and audience-centric approaches to drive engagement.• Led a website redesign that resulted in a 580% increase in traffic, leveraging improved SEO, user experience (UX), and alignment with DEI principles to better serve the organization’s mission.• Increased email engagement with open rates as high as 52% and click-through rates (CTR) of 12%, deepening member loyalty and strengthening the organization's community.• Presented a series of educational webinars, including "Saving Time with Marketing AI," providing valuable insights to members and partner organizations, enhancing brand authority.

San Francisco, Ca, Us

San Francisco, Ca, Us

Truckee, Ca, Us

Oversaw marketing for public benefit corporation focused on climate restoration and resilience.• Led all aspects of branding including strategy, brand architecture, naming, brand look and feel • Developed a full-funnel marketing strategic plan and directed team in design, campaigns, advertising, and social & content strategy• Directed communications including development of messaging, positioning, editorial calendar, crisis communications, and comms agency; Earned media coverage - Forbes, Axios, WSJ, etc.• Developed an integrated multi-touch community wildfire protection plan campaign • Grew website 5x within first 90 days, leveraging social channels, SEO, content, and other tactics• Dramatically increased social metrics – LinkedIn reactions up 61%, comments up 117%, reposts up 54.2%, page views up 71.2%, followers up 42.2%, and unique visitors up 88.6%

Walnut Creek, Ca, Us

Led marketing and communications engagements for agency's corporate brand clients.• Specialty with SaaS brands. Clients included ChargePoint, INRIX, Stem, Trina Solar, Verizon Connect Fleet, UL Environment• Responsible for client relations, providing marketing best practices recommendations, designing and executing strategic integrated campaigns for awareness, engagement, thought-leadership, demand gen, and nurture objectives. • Managed multi-faceted teams and multiple concurrent projects for numerous clients• Developed and drove strategic communications programs, including segmentation, personas, content strategies, and inbound and outbound strategies. • Managed implementation of email drip campaigns, newsletters, blogs, direct mail, webinar promotions, surveys, online paid and organic advertising, content development including videos, infographics, ebooks, content syndication, and media research/purchase. • Designed campaign structure, including flow, frequency, segmentation, personalization, and content. • For leading corporate brand, managed a themed integrated communications campaign; achieved $2M in revenue in 2 months. • For leading EV brand, directed an inbound demand gen campaign that resulted in 10K new leads in 3 months.• For climate tech startup developed a strategic global go-to-market plan and led brand marketing execution in multiple geos; Achieved 3.3M impressions & 3,380 conversions in 3 months.

Novato, California, Us

Led marketing, branding, communications, outreach, and engagement for the nation’s oldest urban forests council promoting urban greening to build healthy equitable communities. • Launched an award-winning state-wide campaign to encourage the use of urban greening to create healthy, resilient communities. • Developed marketing strategy, used communications tactics to access touch points, and analytics to measure success. • Managed integrated marketing communications campaigns using online, outdoor and print paid media, earned media, owned media, digital marketing, direct mail and print collateral, events, in-person marketing, influencers, and guerrilla tactics. • Leveraged communications tactics such as educational seminars, special events, guerrilla marketing, blogs, newsletters, social media, video, and press releases to share mission and successes. • Resulted in a 60% over expectations increase in tree canopy towards climate mitigation objectives, dramatic shifts in attitudes in favor of urban greenery, growth in digital metrics, tv/radio/print earned media, and growth in membership acquisition and renewals.

Mill Valley, California, Us

Provided marketing communications expertise to drive awareness of and encourage involvement in Felidae's mission, to protect biodiversity and wild Felidae conservation.• Managed refresh of the organization’s website to transition the organization from a niche player to a leader in the conservation field• Launched quarterly eNewsletter to communicate achievements, educate on programs, and encourage involvement and donations; averaging 33% open rates and 35% click rates• Problem-solved the issue of mountain lion encroachment into urban areas by creating a deer-resistant gardens brochure; researched solutions and wrote brochure copy.• Provided marketing communications expertise to drive awareness of and encourage involvement in Felidae's mission, to protect biodiversity and wild Felidae conservation.• Managed refresh of the organization’s website to transition the organization from a niche player to a leader in the conservation field• Launched quarterly eNewsletter to communicate achievements, educate on programs, and encourage involvement and donations; averaging 33% open rates and 35% click rates• Problem-solved the issue of mountain lion encroachment into urban areas by creating a deer-resistant gardens brochure; researched solutions and wrote brochure copy.

Managed marketing, communications, and brand evolution activities for non-profit promoting collaborative solutions for water resilience during this time of climate change. • Participated in high-level meetings with the USFS, Sierra Club and other partners• Led re-brand of the organization to effectively communicate the organization’s mission. • Wrote, edited, and updated content for two websites to align with organizational messaging• Launched social media presence including LinkedIn, Twitter and Wikia with the objective of raising awareness of organization’s programs and services • Launched an interactive online learning community inc. blogs, discussion forums, feedback mechanisms, and user profiles. Provided recommendations for Phase II enhancements• Developed an online direct response campaign promotion campaign including leveraging partners, email, and webinar series. Achieved attendance rate of 55% and increased website traffic by 50%

San Francisco, Ca, Us

Managed complex online and offline acquisition and retention marketing programs for agency roster of clients. • Provided excellence in client services to build and grow relationships and accounts.• Managing clients, project flow, budgets, schedules, resources. Delivered on-time, on-budget high-quality programs. • Leveraged strategic techniques, including personalization, color psychology, verbal and visual cues, seasonality, and localization to resonate with the target audience.• Managed a $36 million national direct response program for AT&T U-verse; Grew account to the largest for the agency• Collaborated with AT&T promotional partners (U.S. Olympic Team, Warner Bros., Disney/Pixar) to achieve co-branding benefits and attract members; Instrumental in growing AT&T U-verse members from 3,500 to 1 million in less than 2.5 years. • Led Tiny Prints’ direct campaign that resulted in incremental sales of $500K, a ROI of 2,600%, new customer acquisition rate of 60% - a key strategy in positioning the company for purchase by Shutterfly

Responsible for brand strategy engagements to increase clients' brand equity. Clients included Barclays Banks, iShares, TV Guide, Fireman Funds, and Skechers.• Provided on-time, on-budget, high-quality deliverables to executive-level clients.• Led the development of brand identities, refreshes, architectures, extensions, naming systems, guidelines, etc. for brand objectives

Managed brand consulting engagements for agency clients to enhance brand awareness and loyalty. • Managed and motivated the creative team in the development and execution of deliverables, including brand identities, icons, packaging, style guides, stationery, and tradeshow booths • Increased client revenues between 60-150% by implementing brand strategy best practices. • Developed process efficiencies, decreasing the time to market by 70% and costs by 50%.• Received numerous awards for deliverables, including multiple American Graphics Design Awards and International Brand Packaging Awards for Creative Excellence• Led Cranium Games brand strategy; instrumental in transforming the brand from a niche player to global household name and in retailers worldwide; and leading to acquisition by Hasbro, the category leader in 2.5 years.

Mba, Marketing

Ba, International Relations

Education record