Sonali Sinha Email & Phone Number

Bengaluru, Ka, In

Bengaluru, Karnataka, India

Bengaluru, Karnataka, India

As a Senior Executive overseeing marketing campaigns across the APAC region for a leading FMCG brand, I played a pivotal role in driving impactful results and operational excellence. My key contributions included:- Campaign Execution and Optimization: Successfully managed and optimized over 50+ digital marketing campaigns across diverse platforms like Meta and TikTok, ensuring consistent delivery under tight deadlines.- Performance Growth: Delivered a measurable increase in campaign ROI, achieving up to a 30% improvement in engagement rates and boosting overall brand visibility across the region.- Team Leadership and Training: Trained and mentored a team of 7-8 individuals in advanced campaign management techniques, focusing on ad platform optimizations and innovative strategies for Meta and TikTok.- Strategic Problem-Solving: Addressed and overcame challenges such as time constraints and resource limitations, ensuring campaigns met deadlines and exceeded expectations.- Business Impact: Contributed to increased business opportunities by setting high standards in execution, leading to a 15-20% growth in campaign volume and repeat assignments from key stakeholders.Through my efforts, I consistently delivered impactful marketing solutions that drove brand growth and elevated organizational success in a competitive market.

As a Paid Social Executive, I managed and optimized paid social media campaigns for gaming and electronics brands, driving measurable results and contributing to business expansion. Key accomplishments included:- Increased ROAS: Achieved a 35% improvement in Return on Ad Spend (ROAS), reaching an average of 5.2 across campaigns.- Enhanced ROI: Boosted overall campaign ROI by 40% through strategic audience targeting, retargeting efforts, and creative optimizations.- Reduced Cost Per Sale (CPS): Lowered CPS by 20%, reducing costs to $10 per purchase while driving consistent sales growth.- Maximized Conversions: Improved conversion rates by 30%, generating an average of 15,000 monthly purchases across gaming and electronics campaigns.- Budget Management: Successfully handled campaign budgets of $75K–$150K, ensuring efficient resource utilization and surpassing performance benchmarks.- Expanded Market Presence: Enabled the brand’s expansion into 7 new markets, including key regions in Europe and Asia, by demonstrating strong campaign performance and identifying untapped opportunities.- Increased Work Volume: Secured new projects and campaigns from clients due to consistent performance, leading to a 50% growth in workload over 12 months.- Successful Product Launches: Strategized and executed product launch campaigns that resulted in a 50% increase in first-month sales compared to previous launches.- Cross-Platform Success: Delivered growth across Facebook, Instagram, LinkedIn and TikTok, increasing click-through rates (CTR) by 25% and engagement by 20%.- Data-Driven Optimization: Leveraged tools like Meta Ads Manager and Google Analytics to monitor KPIs, analyze trends, and implement real-time improvements.These efforts not only drove revenue and brand visibility but also opened doors to new markets, positioning the company as a leader in the gaming and electronics industries.

Gurugram, Haryana, India

My Work here Includes:★ Creating Media Plan For Clients★ Digital Account Management For Clients★ Facebook & Instagram Ad Campaign Management★ Google AdWords Campaign Management★ Generated Leads at lowest CPL @ INR 25★ CTR up to 30% for search Ads, Conversion Rate Optimization

Gurugram, Haryana, India

My Work here Includes:★ Working on Media Plan For Clients★ Creating and managing Meta, LinkedIn and Twitter campaigns.★ Google AdWords Campaign creation and management★ Working on ad structure (creative idea, ad copy)★ Sharing optimisation for better performances of campaign and lowering down the cost

Noida, Uttar Pradesh, India

I got hands on experience in Paid Media Marketing.My work here included:★ Launch lead generation and e-commerce Facebook campaigns★ In depth Competitor's Research, Creative Research★ Creating the Roadmap for accounts, creating reports★ CTR optimization up to 20% and Conversion Rate optimization ★ Generate leads at lowest CPL★ Optimize campaigns to maintain the Return on ads spent at 2.0

Pg Certification In Digital Marketing And Communication, Branding, Social Media And Content Marketing

Bachelor Of Commerce - Bcom

Education record