Sonali Tirodkar Email & Phone Number

United Arab Emirates

Dubai, United Arab Emirates

Dubai, United Arab Emirates

Brand Portfolio: OMEGA | Balmain | Bremont | Calvin Klein | Gucci | Junghans | Certina | Hamilton• Oversee brand fulfilment via various avenues including in-store, in-mall and online third party market places, for 100+ stores across GCC.• Responsible for new product launches while managing business opportunities across multiple e-commerce platforms - In-house and 3rd Party platforms such as Amazon, Ounass, Namshi and Noon• Aided and executed inventory purchase, forecasting and planning, while controlling aged stock across the given brand portfolio. • Handled key aspects of pricing - associated with negotiation of purchase prices, development of retail pricing as well as discount structures.• Conducted in-store visit (across 100 doors) focused on shops adhering to brand guidelines - visual merchandising, mystery shopping and brand communication.• Developed and managed marketing budget for luxury and fashion brands pertaining to advertising, promotions and POSM spends.• Developed and executed brand and marketing communication strategy – In-store and In-Mall, Social, Digital, Emailers and E-commerce platforms.• Arranged and coordinated various brand and company events - OMEGA Dubai Desert Classic 2020, OMEGA Nations Tour 2020 and VIP suite at Coco-Cola Arena• Assisted in competition mapping – studying market trends, competitor analysis and understanding customer demands.Achievements: • Increased online traffic by 50% by creating attractive promotional campaigns via the In-house E-commerce platform.• Introduced over 30 new collection across 5 watch brand in less than two years, across GCC.• Liaised with and executed In-Mall activations and campaigns - Al Ain Mall, Mega Mall, Manar Mall, Mercato and Dubai Mall; thereby increasing brand visibility and sales by over 70%.

Mumbai, Maharashtra, India

- Managed Social Media Campaigns: Content creation and scheduling during pre, launch and post phase; doubled average post engagement and number of followers over a 6 month period- Facilitated inbound traffic and lead acquisition (offline and online) - Engaged with media agencies, industry specialists and brands for building marketing strategies.- Content writing and multiple media creations - Social Media, Digital Media (Website, Blog) and Print media.- Brainstorming on product name, sales pitches and campaign generation.- Running campaigns and analyzing statistics from social media platforms.

Dubai, United Arab Emirates

- Accelerated social media engagement: creating two-dimensional content both product and brand-focused, increasing the followers by 500% over a period of 7 months.- Formulate strategies for pricing, promotion, advertising and marketing.- Responsible for generation of sales of shipments of 50 containers (40Ft containers) every month. - Engaged with new and existing Customers to generate inquiries and sales meets.- To maintain the rate of convergence from new and existing inquiries and quotation.- Following up with customers regarding the service provided and recording any difficulties facedGenerate quotations for local and international customers.- Formulating Strategies for pricing, promotion, advertising and marketing - Statistical Data Analysis - Level of engagement and trend on all corporate social media platforms

Dubai, United Arab Emirates

*General Office Administration- Organised and Coordinated with matter pertaining to the company’s PO Box. Sorting and distributing incoming and outgoing post- Liaise with JAFZA on all matters requiring maintaining Visas and Company License- Arrange & coordinate matters related to office equipment and refreshments- Organizing, arranging & coordinating meetings & handling external or internal communication or management systems.* Accounting - Managing and maintaining the company’s accounting system.- Entering and maintain company accounts covering all aspects of the business including sales ledger, purchase ledger, bank accounts and petty cash.- Assist in developing budgets for relevant areas of business and in day-to-day coordination of banking activities.- Managing and following payment statuses, plus coordinating inbound payments. Plus Posting and coordinating expenses.* Sales Coordination- To coordinate and communicate with distributors to support part inquiries, stock inquiries, process orders, creating required documents for full sales order processing.- To support partners and end customers regarding warranty inquiries and follow up and coordinate when further action required.- Quotation support – assisting in preparing information and support materials for product inquiries while preparing quotations. - Prepare online sales analysis and monthly sales reports & also generate monthly partner sales statements, either via Excel or Online.* Warehouse, Stock & Shipping Coordination- Maintain stock control and coordinate monthly stock checks and also coordinate stock planning and forecasting for effective shipments from our parent company.- Effectively communicate shipment status plus any changes associated with any inbound or outbound order.- Review and develop better freight rates for different markets to maximize freight efficiency.- Create a standard operating procedure for documentation requirements for different markets.

Dubai, United Arab Emirates

Generate and edit social media content and press releases Email Marketing: To promote the ongoing campaign to various agencies To shortlist and coordinate with contestants and agencies who participated in Contest GiveawaysCoordinate with various agencies with the on-going camping - apparel procurement and shoot locations. Talk to publication houses with regards to ad placements and promotions

Dubai, United Arab Emirates

Generate quotations and inquiry for network agents and end customer Generate weekly Sales Convergence and Inquiry report Follow up with agents and end customers for inquiries generated by the sales team.Provide customer service - from the initial stage of picking up the cargo until the cargo has been delivered.Generate Invoices for all shipping and services provided.Liaise with authorities, agents and customer with regards to Cargo arrival and departure notices

United Arab Emirates

Assisted in various practical concepts of advertising, events, and PR with the main focus in Social Media and the Online Department.Content Creation: Generate innovative and interactive online content for various social media platforms.Assisted in creating the sales presentation.Analyse the online statistics collected and come up with innovative solutions to improve the content and engagement generated.Photo Editing: Assisted in designing the online template layout for one of the customer's social media platforms.Liaise with agencies and end customers with regards to contest giveaways

Mumbai Area, India

Accounting and Finance Summer InternshipData Entry: Recording the TDS in the books of the company. Entering in Cheque and Cash deposits made by the customer in the company’s E-Freight System. Posting receipts & payment vouchersEvaluating and understanding different methods of payments associated with a variety of shipping documents.Verifying and analyzing the data published in the quarterly reports with the raw data collected.Bank Reconciliations: Assisting with the reconciliation of the company’s bank statement with the e-freight accounting system.

Global Masters Of Business Administration, Marketing

Master’S Degree, Communication And Media Studies

Bachelor'S Degree, Bachelors Of Management Studies, A

Specialisation in Marketing

Education record