Sonal Kanodia Email & Phone Number

♦️Data Collection & Analysis - ▶️ Gather requirements and create technical documents to capture significant touchpoints and enable datalayer using Google Tag Manager.📶 Analyzing data from digital platforms using tools like Google Analytics, social media analytics and monitoring performance metrics such as traffic, user behavior and conversion rates.♦️ Reporting & Visualization - ▶️ Share daily KPIs and performance metrics with stakeholders for monitoring of day to day analytics.📶 Responsible for creating comprehensive reports and dashboards that present key findings and trends to stakeholders.♦️Cross-Functional Collaboration - ▶️ Working closely with marketing, sales and IT teams to align data insights with business goals.📶 Monitor Industry trends and competitor strategies to identify best practices and areas for improvement.

Gurugram, Haryana, India

♦️Thoroughly documented and captured customer business requirements, resulting in a notable increase in project alignment with client expectations.♦️ Developed detailed business tracking/measurement plans and technical specifications documents, enhancing project execution precision.♦️ Effectively executed client projects spanning various industries, demonstrating adaptability and a customer-centric approach, leading to a boost in client satisfaction.♦️ Orchestrated streamlined project execution, resulting in punctual and cost-effective deliveries.♦️ Utilized TMS platforms such as Google Tag Manager to implement and manage tracking tags.♦️ Ensured proper deployment of tags on websites and digital assets, monitored tags to ensure they are firing as intended.♦️ Shared industry relevant data insights with internal and external stakeholders transforming complex data into interactive visualizations.

Gurugram, Haryana, India

♦️ Proficiently leveraged data visualization tools to facilitate data-driven decision-making, resulting in the adoption of data-driven insights.♦️ Performed thorough analytics assessments and delivered actionable recommendations, resulting in a notable enhancement in alignment with customer KPIs.♦️ Collaborated with stakeholders to gather requirements for data tracking and user interactions.♦️ Configured tags within the TMS to collect specific data, including page views, events, e-commerce transactions, and form submissions.♦️ Conducted thorough quality assurance testing to validate tag functionality and data accuracy.♦️ Regularly performed audit of tracking tags to ensure compliance with data tracking requirements and accuracy in data collection.♦️ Verified that data is being sent accurately to the appropriate analytics and marketing tools.

Mumbai Area, India

♦️ Connected with brands for strategic partnerships. ♦️ Co-ordinated orientation events and managed invited guests.♦️ Collaborated with sales teams to identify and pursue new business opportunities.