Sonal Srivastava Email & Phone Number

Sonal Srivastava is a Senior Manager- Communications at Religare Broking Ltd. She possess expertise in software engineers, attrition, interviewing skills, hiring practices, recruiting and 16 more skills. Colleagues describe her as "Sonal Shrivastava was my student in PGDM Batch 2010-12 at GIMT Noida. She has been very sincere & regular student who always did her Studies & Projects regulaly & with total sincerity and dedication. A well disciplined student who was always respectful to her Faculty and never misbehaved in any manner whatsoever. A brilliant, very thoughtful and most sincere student, with excellent Communication Skills, both written as well as… Show more"

Listed skills include Software Engineers, Attrition, Interviewing Skills, Hiring Practices, and 17 others.

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  Sr. Manager

  Religare Broking Ltd

  Feb 2022 - Present

  1. Marketing Automation: Defining workflows across various user segmentation with an intent to move users flow towards the end goal. 2. Artificial Intelligence: Hands on experience on tools like Solus which primarily target customers basis there past behaviours and prefrences which simplifies the targeted dynamic communication.3. Lead creation: Lead generation of our User segmentation, User journey and retention strategies using data-driven approaches with an intent to drive overall product subscriptions, managing customer retention and product upgrades.4. Campaign execution: Plan and execute CRM campaigns that will increase DAUs, WAUs MAUs across multiple channels, platforms and products, also design user journeys across segments or micro-segments to drive product subscriptions and reduce churn5. Establish Best Practices and Drive Consistency: Ensuring visibility across email programs and drive best practices and consistency within the and across the teams. Develop landing pages and email templates and do A/B testing as and analyse performances6. CRM Integration: Audit and govern field management between the tools to ensure high efficiency between systems at all times. Ensure customer data flows through proper channels and campaigns and troubleshoot when necessary.7. Training and Support: Provide internal support and training on all marketing platforms.