I have worked in the Retail and Energy sectors. Currently, I am adept at handling data ingestion, data modeling, and segmentation within the Salesforce Customer Data Cloud platform (CDP), alongside utilizing Einstein AI features. I was actively involved in the development of web sitemaps and SDKs to streamline the capturing of customer engagements in Interaction Studio or Marketing Cloud Personalization (MCP). Collaborating closely with cross-functional teams, I actively engaged in comprehending project requirements and contributed to the development of documentation. My expertise was extend to writing multi-step SQL queries for segmentation and ensuring end-to-end deployment following SFMC best practices. Additionally, I am proficient in implementing solutions leveraging various components of Salesforce Marketing Cloud, including Email Studio, Journey Builder, Automation Builder, Content Builder, and customized reporting functionalities. Currently, I am focused on creating and implementing mobile marketing strategies, integrating SMS and push notifications to effectively engage with customers on their mobile devices. Furthermore, I managed and supervised marketing materials, including images, videos, and documents, within the designated platform, ensuring efficient organization and optimization of marketing assets.

During my tenure, I developed a comprehensive knowledge of SOAP, REST API, Salesforce Marketing Cloud, Data Cloud APIs, unit testing, dynamic email personalization, and object-oriented design techniques. My role also entailed utilizing Email Studio to craft personalized emails with dynamic content, create smart forms and landing pages, automate data imports, and manage various aspects of Journey Builder and Contact Builder. With experience in configuring data imports via FTP, conducting A/B tests, segmenting lists, and tracking campaigns, I became adept in IP warming, KPIs (including click rates, conversion rates, sub/unsub rates), and the CAN-SPAM mechanism. Moreover, I demonstrated proficiency in executing and optimizing marketing automation workflows, creating complex journeys, and utilizing diverse data sources to define audience segments for Journeys, User-Initiated emails, Triggered Sends, SMS, and push notification campaigns. Additionally, I leveraged my skills in scripting languages like AMPscript, and SSJS, and performed Data Modeling using SQL and relational databases within Salesforce Marketing Cloud to develop customized solutions.