Sonam Kothari Email & Phone Number

Mumbai, MH, IN

Mumbai Metropolitan Region

Mumbai

- Launching the House of Lakmé, Lakmé's new brand identity, new packaging across make up, skin care and face cleansing spanning 1300 SKUs, and new point-of-view with the Unapologetically MÉ campaign.- Led 5 seasons of Lakme Fashion Week, with the opportunity to lead 5 grand finales, 1 opening show and 2 prime shows with creative geniuses like Rohit Bal.

- Responsible for topline and bottomline for Loreal's masstige professional brands - Matrix and Biolage (Loreal's most distributed brand in Salons)- Building awareness and consideration for both brands with haircare products and services to become the No. 1 Professional Recruiter Brand. Building differentiated identities on Matrix and Biolage through.

Mumbai, Maharashtra, India

P&L responsibility for Hair Conditioners- HUL Conditioners gained 600bps market share, taking our share to 80% in 2021.Driving market development efforts to gain penetration on conditioners through relevant proposition, increased availability, awareness and demo-based sampling.Strategy and growth opportunities for the category in the long term and the.

Mumbai, Maharashtra, India

Identification of portfolio gaps and opportunities in the hair portfolio, and arriving at the right strategy and mix to win in the marketplace. On Dove masterbrand, I led the conceptualization and development of bringing alive the Dove point of view in India with the #StopTheBeautyTest campaign. The campaign went on to win a Silver Creative Strategy Lion.

Mumbai, Maharashtra, India

- Crafted and deployed the Lux Golden Rose Awards, taking the brand to an all new high – The Lux Golden Rose Awards delivered more than 1 billion organic impressions on digital and earned PR worth 500 mn INR, a first of its kind. As a result, brand equity grew for 4 consecutive quarters and this has contributed to double digit business growth, making Lux.

Mumbai Area, India

- Developed and deployed Radiant's (Unilever's mid-tier laundry brand) Brand Purpose in 5 key markets.-------------------------------------------. Launched the award-winning Rin Career Ready Academy in India, a mobile voice and web based course that reaches millions who did not have access to education that polished skills suited for the work environment..

Mumbai Area, India

- Responsible for strategy planning through thorough understanding of the brand, it's business and the people it serves.- Gained experience on FMCG (Agro Tech Foods Ltd. and Nivea (female face and body).- Concept development, consumer validation, brand positioning platforms, inspiring creative briefs, brand portfolio architecture and design.

Mumbai Area, India

- Responsible for strategic planning through thorough understanding of the brand, it's business and consumers- Cross-category experience ranging from automobiles (Tata Motors), telecom (Tata Teleservices), paints (Nerolac), personal grooming (Wipro Consumer Care) and antacids (Digene)

- Developed and deployed an 'Introductory Market Strategy' for kids trails in South Mumbai.- This entailed understanding the retail and school kids market, trail design and development (like the Book Trail, Indus Trail), collateral development and online marketing.

Ecommerce Acclerator, E-Commerce/Electronic Commerce

Executive General Management Programme, Marketing

Mms, Management, 80.3%, Ranked 2Nd

B.Sc, Life Science & Biochemistry, 85.4%, Ranked 2Nd

Activities and Societies: Malhar - Volunteer for Graffix and Admin, Xavier's Association of Chemistry, LSD Addicts

Hsc, Science, 86.5%

Activities and Societies: Volunteer - LAFA (Literary And Fine Arts)

Icse, General Studies, 92.3%

Activities and Societies: Green House Vice Captain