Sonam Kothari Email & Phone Number

Mumbai, Mh, In

Mumbai, Mh, In

Mumbai Metropolitan Region

Mumbai

- Launching the House of Lakmé, Lakmé's new brand identity, new packaging across make up, skin care and face cleansing spanning 1300 SKUs, and new point-of-view with the Unapologetically MÉ campaign.- Led 5 seasons of Lakme Fashion Week, with the opportunity to lead 5 grand finales, 1 opening show and 2 prime shows with creative geniuses like Rohit Bal, Rahul Mishra AFEW, Sanjay Garg (Raw Mango), Rajesh Pratap Singh, Tarun Tahiliani, Manish Malhotra, Pankaj & Nidhi and New York based designer Bibhu Mohapatra. Launched a FashionxBeauty Trend Magazine in partnership with Peclers Paris. Leveraging Lakmé Fashion Week as an engagement platform that is an equity driver for Lakmé. Brand endorsements on fashionable, glamorous brand up by 700bps vs last year- Spearheaded the market development agenda on potent face serums with a 7 serum strong portfolio, launching high performance active based, clinically proven Lakmé Perfect Radiance serum, Lakmé Lumi Smooth AHA serum, Lakmé Dew Drama serum, Lakme 10% Vitamin C Pro Brilliance serum in 1 year. Also launched the Lakmé Lumi Lit lotion, Lakmé CC serum and the Lakmé Hyaluronic Dewy Essence.- Relaunched the iconic Lakme Blush & Glow franchise, repositioning it as not just a facewash, but a Vitamin C glow wash.

- Responsible for topline and bottomline for Loreal's masstige professional brands - Matrix and Biolage (Loreal's most distributed brand in Salons)- Building awareness and consideration for both brands with haircare products and services to become the No. 1 Professional Recruiter Brand. Building differentiated identities on Matrix and Biolage through propositon development and technical protocols to win in salons.- Building a Pro Edge on E-commerce in order to upgrade from mass whilst driving consumer recruitment into the professional business. Ecomm grew at 100%, 3X faster than salon, contributing to 30% of Turnover

Mumbai, Maharashtra, India

P&L responsibility for Hair Conditioners- HUL Conditioners gained 600bps market share, taking our share to 80% in 2021.Driving market development efforts to gain penetration on conditioners through relevant proposition, increased availability, awareness and demo-based sampling.Strategy and growth opportunities for the category in the long term and the short term

Mumbai, Maharashtra, India

Identification of portfolio gaps and opportunities in the hair portfolio, and arriving at the right strategy and mix to win in the marketplace. On Dove masterbrand, I led the conceptualization and development of bringing alive the Dove point of view in India with the #StopTheBeautyTest campaign. The campaign went on to win a Silver Creative Strategy Lion at Cannes, WARC Gold Award for Asian Strategy, a Purple Elephant at Kyoorius, with a tally of 11 awards and still counting. On the premium portfolio, I identified the need for "Salon Smooth Hair at Home" with the pandemic, and pivoted Tresemme communication on the same. With the rise of the no-nasties trend, I developed the mix for the first Sulphate Free Hair care Range and the Biotin-enriched Thick and Full range from Tresemme.I also developed and landed the Clinic Plus Strong & Shiny mix in 100 days, making it one of the fastest launches in the category. Today, this variant alone has a penetration of 14% & 1.5% Market share in just 1 year.

Mumbai, Maharashtra, India

- Crafted and deployed the Lux Golden Rose Awards, taking the brand to an all new high – The Lux Golden Rose Awards delivered more than 1 billion organic impressions on digital and earned PR worth 500 mn INR, a first of its kind. As a result, brand equity grew for 4 consecutive quarters and this has contributed to double digit business growth, making Lux the fastest growing brand in HUL (2017).Lux was rated as the No. 1 PC brand in “Most Trusted Brands” survey by Brand Equity 2017.- Turned around the Rexona business with double digit growth for 4 quarters after 7 years of decline.

Mumbai Area, India

- Developed and deployed Radiant's (Unilever's mid-tier laundry brand) Brand Purpose in 5 key markets.------------------------------------------- . Launched the award-winning Rin Career Ready Academy in India, a mobile voice and web based course that reaches millions who did not have access to education that polished skills suited for the work environment. The program has won close to 25 awards since the time it was launched in 2015.. Conceptualized and launched the Omo Bright Future Academy in Thailand, Ciclo Brilhante (Circle of Shine) in Brazil, and Surf School of Shine in South Africa.------------------------------------------- Responsible for the digital strategy for Radiant (Rin in India, Brilhante in Brazil, Omo in Thailand, Surf in South Africa) globally.

Mumbai Area, India

- Responsible for strategy planning through thorough understanding of the brand, it's business and the people it serves.- Gained experience on FMCG (Agro Tech Foods Ltd. and Nivea (female face and body).- Concept development, consumer validation, brand positioning platforms, inspiring creative briefs, brand portfolio architecture and design.

Mumbai Area, India

- Responsible for strategic planning through thorough understanding of the brand, it's business and consumers- Cross-category experience ranging from automobiles (Tata Motors), telecom (Tata Teleservices), paints (Nerolac), personal grooming (Wipro Consumer Care) and antacids (Digene)

- Developed and deployed an 'Introductory Market Strategy' for kids trails in South Mumbai.- This entailed understanding the retail and school kids market, trail design and development (like the Book Trail, Indus Trail), collateral development and online marketing.

Ecommerce Acclerator, E-Commerce/Electronic Commerce

Executive General Management Programme, Marketing

Mms, Management, 80.3%, Ranked 2Nd

B.Sc, Life Science & Biochemistry, 85.4%, Ranked 2Nd

Activities and Societies: Malhar - Volunteer for Graffix and Admin, Xavier's Association of Chemistry, LSD Addicts

Hsc, Science, 86.5%

Activities and Societies: Volunteer - LAFA (Literary And Fine Arts)

Icse, General Studies, 92.3%

Activities and Societies: Green House Vice Captain