Senior Director, Ad Effectiveness
Current
Sep 2020 - Present
AeroLeads people directory · profile
Sona Cederquist Email & Phone Number
Advertising Measurement & Insights at SiriusXM
at
SiriusXM
1 work email found
@siriusxm.com
LinkedIn matched
✓ Verified Jul 2026
4 data sources
Profile completeness 100%
Current company
Role
Advertising Measurement & Insights at SiriusXM
Location
San Francisco, California, United States
Who is Sona Cederquist? Overview
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Quick answer
Sona Cederquist is listed as Advertising Measurement & Insights at SiriusXM at SiriusXM, based in San Francisco, California, United States. AeroLeads shows a work email signal at siriusxm.com and a matched LinkedIn profile for Sona Cederquist.
Sona Cederquist previously worked as Senior Director, Ad Effectiveness at Siriusxm and Director, Ad Effectiveness at Pandora. Sona Cederquist holds Mba, Marketing from University Of Michigan - Stephen M. Ross School Of Business.
Company email context
Email format at SiriusXM
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*@siriusxm.com
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AeroLeads found 1 current-domain work email signal for Sona Cederquist. Compare company email patterns before reaching out.
Profile bio
About Sona Cederquist
Sona Cederquist is a Advertising Measurement & Insights at SiriusXM at SiriusXM. She possess expertise in data analysis, market research, digital media, marketing strategy, excel and 10 more skills.
Listed skills include Data Analysis, Market Research, Digital Media, Marketing Strategy, and 11 others.
Current workplace
Sona Cederquist's current company
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7 roles
Sona Cederquist work experience
A career timeline built from the work history available for this profile.
Director, Ad Effectiveness
May 2018 - Sep 2020
Senior Manager, Sales Research
Apr 2015 - May 2018
Manager, Consumer Analytics & Research
To support AOL's sales efforts, I executed custom consumer and advertising research studies to provide valuable data and insights to advertisers. Using a variety of research methodologies and working with external vendors, I designed research across several categories including Retail, Autos, Entertainment, and Tech. I led advertising campaign research from proposal to final analysis, including presentation to key external stakeholders. In addition, I designed 4 thought leadership pieces on industry trends in the mobile and video landscape; studies were presented at conferences and clients nationally.
May 2012 - Jan 2015
Senior Market Research Analyst
Through extensive data analysis on advertising campaigns across media channels using survey and various media tracking data, I presented findings and recommendations to advertisers, agencies, and other media partners. Strategies to maximize ad effectiveness include targeted campaigns, customized marketing messages, and advertising placement.
Nov 2010 - May 2012
Marketing Intern
Identified innovative marketing channels for Effient (Prasugrel) based on market research, customer insights, forecasts; recommended optimal channel mix for years 05 of new product launch. In addition, I spearheaded plan to empower and integrate sales representatives in Effient marketing strategies, to be implemented for sales reps as part of pilot program
May 2009 - Aug 2009
Project Manager
Market Dynamics, Inc
As project manager, I developed new veterinary business product aimed at increasing patient loyalty. I analyzed market data and consumer insight to design product features and launched product successfully in six months. Additionally, my position involved managing an interrnational team of technology specialists to streamline new product's production and distribution, and reduced order turnaround time to 10 days. To increase volume, I trained sales team to market new products and subsequently grew client base by 500% in three months after product launch
Jun 2005 - Jul 2008
3 education records
Sona Cederquist education
Mba, Marketing
University Of Michigan - Stephen M. Ross School Of Business
Bachelor Of Arts, Economics And Political Science
University Of Chicago
Education record
Glenbrook South High School
FAQ
Frequently asked questions about Sona Cederquist
Quick answers generated from the profile data available on this page.
What company does Sona Cederquist work for?
Sona Cederquist works for SiriusXM.
What is Sona Cederquist's role at SiriusXM?
Sona Cederquist is listed as Advertising Measurement & Insights at SiriusXM at SiriusXM.
What is Sona Cederquist's email address?
AeroLeads has found 1 work email signal at @siriusxm.com for Sona Cederquist at SiriusXM.
Where is Sona Cederquist based?
Sona Cederquist is based in San Francisco, California, United States while working with SiriusXM.
What companies has Sona Cederquist worked for?
Sona Cederquist has worked for Siriusxm, Pandora, Aol, Insightexpress, and Eli Lilly And Company.
How can I contact Sona Cederquist?
You can use AeroLeads to view verified contact signals for Sona Cederquist at SiriusXM, including work email, phone, and LinkedIn data when available.
What schools did Sona Cederquist attend?
Sona Cederquist holds Mba, Marketing from University Of Michigan - Stephen M. Ross School Of Business.
What skills is Sona Cederquist known for?
Sona Cederquist is listed with skills including Data Analysis, Market Research, Digital Media, Marketing Strategy, Excel, Online Marketing, Leadership, and Market Analysis.
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