Sondra Wallace Email and Phone Number

We are "grass farmers". Grow grass for our cattle to eat and produce hay for the winter. We have a commercial cow/calf operation.

When a animal extremist physically attacked my then 12 year old daughter at a livestock show on the west coast I was able to turn off the emotion and go into the "business" mode. I was able to do so because of media training I had through the California Council of Growers Media Center in 1981. When the woman walked away after I asked her a series of questions she had no answers for I was not ready for what happened next. The crowd around us, all non farmers or ranchers, started clapping and cheering. They then started asking question after question. An hour and a half later I realized that the public just wanted information, not marketing. Over the past 30+ years I have amassed information from many segments of agriculture. I spent 20+ years talking to and listening to the public from around the world. If you can think of a question, they probably asked it. In 2006, even though this was my passion, I stepped away and sold the company. Burnout happens! I remembered how my grandfather, C.C. Mathews and one of the finest Hereford breeding cattleman that I have ever seen, took all of the knowledge with him when he passed away. My husband's dad, Jack Wallace, one of the best feedlot managers known during the 50's. 60's and 70's, took his knowledge with him. My husband asked if I was going to be another generation to take it with me. If I can pass what I have learned about my industry and what I have learned about what the public really wants to know about us, then I will do my very best. It took me years to develop analogies that conveyed the information rapidly. Half truths, down right lies and "Old Wives Tales" have created fear in what makes the United States the ONLY Superpower in the world, the safest and cheapest food in the world. I hope that I can pass on viable information to the consumer which will empower them to make informed choices. I am currently working on the first of a series of books. "Which Came First"