Sondra Baggio Email & Phone Number

Greater Chicago Area

Open to new opportunity. Freelance, remote, hybrid or full time employment. Creative individual, highly effective communicator and problem solver with ability to adapt in rapidly changing situations and achieve results with excellence.

Chicago, Il

In partnership with Wuensche Global offices and collaboration with a major premium grocery retailer on product development (Private Brand), lead the execution cycle from design development, sourcing, pricing, creative packaging, photo shoot, and track orders for on time shipment. Support cross functional teams by identifying internal and external needs and proactively resolve issues for final product completion. Textile and Accessories categories.

Lincolnshire, Il

Managed innovative patented product from concept to launch. Promoted to direct and led all NPD process including trend research, design and implementation. Category expert in textile including a firm understanding of the product, its end-users, materials, manufacturing process, retail environment and competitors. Partnered with major retailers (i.e. Bed Bath & Beyond, Kohl's, Lowe's, QVC) to execute business strategies. Developed product portfolio and sales material to support Sales force… Show more Managed innovative patented product from concept to launch. Promoted to direct and led all NPD process including trend research, design and implementation. Category expert in textile including a firm understanding of the product, its end-users, materials, manufacturing process, retail environment and competitors. Partnered with major retailers (i.e. Bed Bath & Beyond, Kohl's, Lowe's, QVC) to execute business strategies. Developed product portfolio and sales material to support Sales force. Successfully delivered increased annual sales through line expansion of private labels and multi channel marketing (catalog, digital, E-commerce). Traveled internationally to include market research, built vendor relationship, and sourced new materials directly with suppliers. Show less

Chicago, Il

Led corporate brand strategy, revitalizing the turnaround of the Uniform Apparel Division with applied fast track timeline. Re-branding, transformed traditional designs to modern appeal. Re-energized team spirit with innovative ideas, managed 10 direct reports of designer, product managers, and graphic artist. Revamped catalog offerings, improved margins with reduced cost of goods. Won the support of executive team on re-branding strategy execution and ultimately led to Global expansion with… Show more Led corporate brand strategy, revitalizing the turnaround of the Uniform Apparel Division with applied fast track timeline. Re-branding, transformed traditional designs to modern appeal. Re-energized team spirit with innovative ideas, managed 10 direct reports of designer, product managers, and graphic artist. Revamped catalog offerings, improved margins with reduced cost of goods. Won the support of executive team on re-branding strategy execution and ultimately led to Global expansion with acquisitions of international companies in South America. Show less

Hoffman Estates, Il

Promoted to Director of Product Management from previous position as Senior Designer. Managed the process of product development and marketing efforts for private brands in Men's, Women's and Kids apparel, and Accessories division. Instrumental in unifying the design and buying team together on strategic planning of reaching target audience on style, materials, and pricing with go-to-market strategy.

Hoffman Estates, Il

Directed, managed and developed private brands for Apparel Division. Partnered with buying team on Seasonal strategy. Responsible for the integrity of the Brand profile and re-positioned Canyon River Blues on new denim washes, fit, and new packaging. Championed the launch of new category opportunities and led the expansion of Special Sizes and Outerwear categories achieving 20% sales growth within 8 months of launch.

Sparks, Md

Hired to launch the USA Youth division successfully resulting in 25% penetration of the overall business within 18 months. Promoted to lead the Global Kids Division to drive strategy, and activation to unify Branding awareness. Maintained the integrity of Fila Brand and unify the USA and European team to collaborate on execution. Great experience working with International product team from different countries such as Canada, Italy, Spain, Japan and Korea. Travel to Asia for sourcing trips on… Show more Hired to launch the USA Youth division successfully resulting in 25% penetration of the overall business within 18 months. Promoted to lead the Global Kids Division to drive strategy, and activation to unify Branding awareness. Maintained the integrity of Fila Brand and unify the USA and European team to collaborate on execution. Great experience working with International product team from different countries such as Canada, Italy, Spain, Japan and Korea. Travel to Asia for sourcing trips on building relationships with suppliers and implement process with overseas team. Execute sample lines and costing review for profitable results. Show less