Sondra Dryer

Sondra Dryer Email and Phone Number

Chief Marketing Officer * Employer Brand Strategist * Employee Engagement Specialist * Talent Marketing Consultant * Public Speaker @ Cliquify
Sondra Dryer's Location
Miami, Florida, United States, United States
Sondra Dryer's Contact Details

Sondra Dryer personal email

n/a

Sondra Dryer phone numbers

About Sondra Dryer

In today's increasingly competitive marketplace, it's critical for companies to develop a differentiated employer brand and recruitment marketing strategy to attract and retain talent. I help companies articulate their unique employee value proposition (EVP) to attract key talent while simultaneously activating their own employees to become their brand ambassadors.I learned early in my career that the strength of an employer brand can have a significant effect on employee engagement and advocacy. I help companies develop a brand strategy that is authentic to their culture, and produce relevant and compelling communications to attract and retain talent.Specialties include: employer brand strategy, recruitment marketing, employee communications and engagement, public relations, cultural integration, public speaking, leadership development and team building.

Sondra Dryer's Current Company Details
Cliquify

Cliquify

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Chief Marketing Officer * Employer Brand Strategist * Employee Engagement Specialist * Talent Marketing Consultant * Public Speaker
Sondra Dryer Work Experience Details
  • Cliquify
    Chief Marketing Officer
    Cliquify Aug 2023 - Present
    New York, Ny, Us
    People don’t want to be pushed just jobs. They want to know about your culture and teams. Cliquify helps businesses engage with passive talent through graphic and video stories and drive relevant people to career sites. Powered by analytics and assisted by AI.
  • Spark Employer Brand Consulting
    Founder And Senior Employer Brand Strategist
    Spark Employer Brand Consulting Feb 2022 - Present
    Spark ​Employer Brand Consulting is a network of employer brand strategists, content developers and creative designers who work with companies across multiple industries to help them build strong employer brand frameworks and generate engaging, story-led content to attract top talent. We specialize in developing differentiated EVPs and creating talent attraction strategies that inspire candidates while engaging employees to become brand advocates. We build multi-channel marketing campaigns targeting defined candidate personas and use compelling storytelling to create candidate-facing and employee-centered content designed to attract, engage, and retain key talent.
  • Amazon
    Head Of Employer Brand, Worldwide Amazon Stores
    Amazon Apr 2022 - Apr 2023
    Seattle, Wa, Us
    Responsible for developing, managing and delivering employer brand and talent attraction activities for the tech talent population at Worldwide Amazon Stores. Led the development of the global employer value proposition (EVP) and content framework, working with internal stakeholders across the business to educate recruiters and business leaders on how to market the value proposition to current and potential talent. Used data-driven insights to develop strategies designed to strengthen employee engagement and magnify the "voice of the employee" throughout Amazon's global employer brand content.
  • Ams
    Global Head Of Employer Brand & Candidate Attraction
    Ams Jan 2018 - Feb 2022
    London, United Kingdom, Gb
    AMS Talent Advisory acts as a trusted partner to support business transformation for some of the world’s most recognizable brands. We listen and provide objective advice to help our clients make better decisions and shape their workforce for future challenges. As the head of the Global Brand & Attraction team within AMS, I manage a global team of professionals that work with our clients to design impactful and effective brand strategies, then applying our creative muscle to bring those strategies to life. As the only team of brand and attraction experts that are integrated within a full-service, global, talent acquisition business, we are able to tap into the expertise forged from our work with hundreds of clients in order to bring our clients the latest insights, proven and tested tactics, and opportunities for innovation. The end result are strategies that not only work and fully embedded align to real, measurable, data that prove its value.
  • Pwc
    Employer Brand And Recruitment Marketing Leader - Us
    Pwc 2011 - 2017
    Gb
    Built the employer brand and recruitment marketing function at PwC US. Responsible for building the employer value proposition globally, and creating competitive marketing strategies to attract key talent. Built targeted attraction campaigns through a combination of social and digital media as well as traditional marketing and signature events, creating competitive advantage by helping ideal candidates understand the value of a career at PwC. http://blog.smashfly.com/2016/10/18/recruitment-marketing-champion-series-sondra-dryer-pwc/Led the design and development of our campus and experienced recruiting campaigns, setting the direction and managing the execution of all collateral, website, social media channels and related materials. Responsible for development and management of program project plans, written content, and relationship management efforts with relevant stakeholders. Led the external public relations strategy and frequently leveraged as a presenter at industry conferences and quoted in a variety of media outlets. Leader of all internal and external communications related to our recruiting and branding strategy, including presentation design and development, appropriate firmwide messaging and communications, and all external communication plans. Responsible for leading all efforts related to PwC’s participation in employer branding-related surveys and national conferences. Partnered with National Corporate Responsibility team to build an effective candidate strategy and associated events in support of our #1 brand.
  • Pwc
    Senior Professional Development Strategist
    Pwc 2005 - 2011
    Gb
    Responsible for developing and leading professional development training curriculum for PwC Partners and other senior leaders. Oversaw multiple project teams, acting as a senior consultant to develop, execute and ensure training met business objectives. Utilized strong communication and consulting skills background to manage multiple stakeholder groups, delivering solutions that created value for the business.
  • Pwc
    Hr Transaction Services Director
    Pwc 1999 - 2005
    Gb
    Specialized in enabling organizations to successfully undertake major change as the result of mergers, acquisitions or divestitures through effective communications; Advised in the areas of HR strategy and transformation, organizational change and organization learning and development.Key Accomplishments:Managed post integration process for HR, organizational structure, communications and cultural integration initiatives; Ensured milestones were properly set and achieved and managed cross-team dependencies with other integration workstreams Counseled senior management to articulate and communicate business strategy or change initiatives to key stakeholdersConducted internal and external stakeholder analysis to mobilize and engage acceptance of change by designing and implementing comprehensive communication programsAssisted financial buyers during the due diligence process to assess management team's suitability - as individuals and as a team - to implement the deal successfully and deliver the expected benefits Utilized behavioral profiling metrics and tools to identify and eliminate potential cultural barriers to a successful transitionCoached management teams to work more effectively together by focusing on common goals and realize expected synergies through strategic communications Worked within European legal consultation requirements that may be triggered by significant change initiatives For the merger of two major manufacturing companies with operations in 18 countries, managed the HR and communications workstreams, supporting the COO and global HR director to create the HR organizational structure, manage site closures and employee redundancies and provide strategic communications support for all integration initiatives.
  • Burson-Marsteller
    Senior Manager, Organizational Communications
    Burson-Marsteller 1995 - 1999
    New York, Ny, Us
    Developed and implemented organizational change programs for clients undergoing mergers and acquisitions, spin-offs, re-branding and divestitures. Managed and implemented financial and corporate communications programs, including media relations and marketing initiatives for domestic and international clientsServed on the Corporate Practice's executive committee responsible for the growth and leadership of the practice; Appointed trainer in B-M's Core Skills ProgramClients included

Sondra Dryer Skills

Recruiting Leadership Corporate Communications Change Management Leadership Development Employer Branding Social Media Internal Communications Social Media Marketing Human Resources Marketing Communications Strategy Marketing Online Branding Social Media Outreach Culture Change Project Management Brand Awareness Corporate Culture Management Talent Management Onboarding Marketing Strategy Strategic Communications Strategic Planning Business Strategy Employee Engagement

Sondra Dryer Education Details

  • The University Of Texas At Austin
    The University Of Texas At Austin
    Communication And Media Studies
  • Northwestern University
    Northwestern University
    Continuing Studies/ Organization Behavior

Frequently Asked Questions about Sondra Dryer

What company does Sondra Dryer work for?

Sondra Dryer works for Cliquify

What is Sondra Dryer's role at the current company?

Sondra Dryer's current role is Chief Marketing Officer * Employer Brand Strategist * Employee Engagement Specialist * Talent Marketing Consultant * Public Speaker.

What is Sondra Dryer's email address?

Sondra Dryer's email address is sd****@****ons.com

What is Sondra Dryer's direct phone number?

Sondra Dryer's direct phone number is +181335*****

What schools did Sondra Dryer attend?

Sondra Dryer attended The University Of Texas At Austin, Northwestern University.

What skills is Sondra Dryer known for?

Sondra Dryer has skills like Recruiting, Leadership, Corporate Communications, Change Management, Leadership Development, Employer Branding, Social Media, Internal Communications, Social Media Marketing, Human Resources, Marketing Communications, Strategy.

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