Sondra Healy Email & Phone Number

At Large

• Concepted and developed FDNY's DEI firefighter hiring campaign.• Created and owned the campaign voice across all media.

Calligraphy | Engraving | Watercolor | Design• Bringing ink and ingenuity to clients such as Nordstrom, Charlotte Tilbury, Louboutin, Maker’s Mark, Kendra Scott, BeautyBio, Chanel and YSL. • Featured calligrapher on theknot.com• Creator of Ink & Drink parties

Developed and led creative for a company bringing in $3 billion in yearly revenue, serving 4.1 million customers with 9,000+ employees across two different countries. Xome • Led the creative and developed the brand voice after its acquisition.• Ensured brand messaging and tone was unified across all media, including overhauling Xome’s B2B and B2C website content. • Increased social engagement 310% in the first 12 months through my team’s work after moving creative in house… Show more Developed and led creative for a company bringing in $3 billion in yearly revenue, serving 4.1 million customers with 9,000+ employees across two different countries. Xome • Led the creative and developed the brand voice after its acquisition.• Ensured brand messaging and tone was unified across all media, including overhauling Xome’s B2B and B2C website content. • Increased social engagement 310% in the first 12 months through my team’s work after moving creative in house. • Developed branding for multiple Xome creations, such as apps and other software. • Consistently collaborated with many company departments to ensure the best work.Mr. Cooper Group• Managed the complete rebuild of its international career website and led multi-department collaboration and outside agency relationships.• Created and owned the brand voice for Mr. Cooper Wholesale, assisting the Wholesale channel driving mortgage origination leads, which led to $57M in 2019 revenue.• Led and contributed to the concpetion of groundbreaking ideas to amplify the brand. Show less

Dallas, Texas

• Co-led global campaign creations for makeup launches in Latin America, developing arresting TV, print, digital, and social media concepts.• Spearheaded campaigns for limited-edition global trend products and fragrance campaigns in the European market.• Collaborated with multiple teams to ensure successful product launches and brand awareness.• Collaborated with international cross-functional teams, as well as well-known makeup artists and models. • Led creative input for… Show more • Co-led global campaign creations for makeup launches in Latin America, developing arresting TV, print, digital, and social media concepts.• Spearheaded campaigns for limited-edition global trend products and fragrance campaigns in the European market.• Collaborated with multiple teams to ensure successful product launches and brand awareness.• Collaborated with international cross-functional teams, as well as well-known makeup artists and models. • Led creative input for trend forecasting and decision making for future U.S. trend products for seamless creative campaigns. • Led interviews with company leadership and assisted in multiple video developments. Show less

Dallas/Fort Worth Area

• Led shopper marketing initiatives for Lay's, Doritos, and Frito-Lay, crafting innovative ideas for online, social, in-store, and large events.• Managed a team of designers to ensure high-quality execution of creative concepts.• Collaborated with major retailers nationwide to strengthen brand-to-store relationships and drive mutual success.

Dallas/Fort Worth Area

• Concepted experiences and copy for big events, promotions, video scripts, social content, contests, websites, and digital collateral for Capital One.• Ensured brand consistency and messaging alignment.• Made confusing and dry content understandable and entertaining to comprehend. • Developed creative strategies to engage target audiences and drive brand awareness and conversion.

Dallas, Tx

I was the creative lead for the TMA digital team in Dallas. • Generated avant garde ideas every day for social, digital, guerrilla and experiential campaigns. • Successfully integrated the acquired digital agency, building key relationships and spearheading digital concepts.• Led a talented team of designers. • Liaised with external collaborators, such as the Marvel franchise, to ensure brand alignment and proper placement. • Led national and international client… Show more I was the creative lead for the TMA digital team in Dallas. • Generated avant garde ideas every day for social, digital, guerrilla and experiential campaigns. • Successfully integrated the acquired digital agency, building key relationships and spearheading digital concepts.• Led a talented team of designers. • Liaised with external collaborators, such as the Marvel franchise, to ensure brand alignment and proper placement. • Led national and international client collaborations. • Created campaigns for CPG online, in-store and out of home. Clients included: Harley-Davidson, Campbell's, Callaway Golf, Victoria's Secret, Exxon, JCPenney, Cheetos, Tostitos, GameStop, Lifetime Television, Snickers, Dewar's and Bacardi. Show less

Philadelphia, Pa

I received this role after flying to Philadelphia and showing up at RTO+P unannounced, with no connections—telling them they were my favorite agency and that I wanted to work there. This led to an entire day touring with the CEO and CMO, being introduced at the all-company meeting, and then having a temporary freelance position created for me. Clients: Under Armour, Melting Pot, Grillsmith, and the Dockers winning pitch.

• Led copywriting for all in-store, national-print, TV, and digital campaigns for Pizza Hut and WingStreet.• Concepted and presented innovative ideas to clients, agency leaders, and creative teams.• Won the rebranding campaign and created all-new brand materials and a first-of-its-kind standalone store.

TraditionCloth• Initiated and led the successful creation of an entire brand identity around their product. Also: SteinMart, Tarantini Panzarotti Co., AiroCide, and Soco Interiors

• Generated winning concepts and copy for diverse clients including the Jacksonville Jaguars, Jacksonville Museum of Modern Art, McDonald's, Native Sun Grocers and the American Heart Association.• Successfully pitched new-business ideas, contributing to landing key clients. • Developed dynamic interactive and out-of-home marketing strategies for client campaigns.

• Developed an interactive and compelling narrative, across features and "tour guide" copy showcasing Celebrity Cruise Lines' newly remodeled ship, Century.

Copywriting, Copywriting

I’ve never used so many Sharpies in my life.

Ba, Advertising And Journalism

Activities and Societies: Latin Dancing and Cultural Club, Women in Communications, OSU AdClub, National Honor Society