Soner Gurelli Email & Phone Number

Dubai, United Arab Emirates

B2C Operation - Chasing the dream!

Riga, Latvia

Launching 2 x B2C operation

C.O.O. of multibrand B2C operator.

Latvia

Xilverback Consulting offers professional consulting services for iGaming businesses. Their focus is on interim management and execution,and they also provide advisory services to the board of directors and C-level positions. The company specializes in interim management,marketing and sales, business development, affiliate marketing, performance management, and business advising.

Kiev, Ukraine

• Successfully developed a turnkey iGaming solution within 7 months and launched a client in India.• Directed and managed the development team to create and enhance the platform's features.• Established company entity structures in Curacao and Ukraine, acquired banking services, and managed financials.• Negotiated and integrated with 50+ 3rd party suppliers, including sportsbook and casinos.• Recruited and built effective teams and departments to enhance product development and company growth.• Maintained and managed budgets to ensure financial stability and growth.• Participated in legal processes and assisted with marketing and sales efforts.• Fostered a global company culture within a small startup.• Prioritised the wellbeing of employees, clients, and service providers.

Bulgaria

• Strategized and executed successful restructuring of the account management team to oversee a 10+ B2C customer portfolio• Negotiated with new providers and secured new games from existing providers, while consistently delivering persuasive sales pitches tocustomers• Acted as a key decision maker and regularly reported to the CEO on management decisions• Developed and implemented commercial strategies in alignment with company goals, with a focus on accelerating growth• Conducted in-depth analyses of existing customer requirements to ensure their needs were met, while proactively acquiring new customersand managing client relationships• Collaborated effectively with cross-functional teams including Marketing, Sales, and Customer Service to streamline processes and increaseefficiency• Cultivated and maintained profitable partnerships with key stakeholders to drive business success• Monitored commercial activities using important metrics and delivered detailed reports to senior management• Assisted in setting financial targets, budget development, and monitoring to ensure continued business growth and success

Malta

• Successfully managed a team of approximately 75 employees, including 7 direct leaders, resulting in a turnaround from six-figure negativerevenue to six-figure positive revenue.• Led negotiations, compliance, deal signings, and integrations to increase the number of casino providers from 1 to 29, while overseeing 10+B2B customers and managing the company's B2C business, and driving new hires.• Provided support to the finance team and auditors, facilitated the acquisition of a Greek license, initiated the Portuguese license applicationprocess, and maintained the MGA license.• Organised and oversaw daily operations, ensured the business was well-coordinated and productive by implementing procedures andmanaging people.• Designed and implemented business strategies, plans, and procedures, and set comprehensive goals for performance and growth.• Demonstrated leadership within the organization, ensuring all operational functions were efficiently and effectively managed, and the teamwas motivated.• Oversaw customer support, VIP, risk and fraud, marketing, affiliate, legal, and payment functions, managing supplier relationships,controlling costs, ensuring quality delivery, and negotiating new contracts.• Maintained regulatory compliance, monitored operational KPIs, and ensured overall customer satisfaction.• Successfully managed new customer launches

Riga, Latvia

• Successfully managed Sales, Marketing (offline and online), Affiliation, Sponsorship, Design, Customer Support, and VIP departments,surpassing targets while operating within budgetary constraints. Conducted hiring activities, led company restructuring, and collaboratedwith the finance and HR teams to enhance operational procedures, as well as the development team to improve products.• Facilitated growth, sales, and marketing strategies throughout the entire organization.• Planned and implemented marketing activities across all online and offline channels to increase revenue generation.• Developed and measured key metrics around the business, including user acquisition, conversion rates, engagement rates, satisfaction, andrenewal rates.• Managed MarCom, country marketing, affiliate, customer support, and VIP teams, focusing on reducing costs.• Implemented and managed the marketing budget, while overseeing and directing the efforts of the marketing team.• Oversaw the development of new products, including involvement in online, web, and email marketing campaigns.• Analyzed data and produced reports, and tracked, measured, evaluated, and reported on all campaign activities.• Coordinated the company's representation at relevant conferences and exhibitions, while liaising with strategic partners, internalstakeholders, and key customers.

Riga

Offering consultancy services for Social Media and Web Design, including the following:• Designing, executing, and reporting on casino promotions.• Working closely with affiliate and VIP managers, developers, and designers to manage casino sites and promotions.• Enhancing site activity by analyzing customer behavior.• Providing retention, newsletter, and social media management for both gaming and non-gaming companies.• Coordinating localization and content for European languages.• Assisting with risk and fraud and customer support issues as needed.• Providing web design consultation for small and mid-class businesses using WordPress or Joomla.• Some of the companies consulted include:- Optibet - Lifland Gaming Group (13 months).- VIP Stakes (8 months).- Goldenpalace (3 months).- Synottip Latvia (4 months).• Developing online sales-oriented websites and social media accounts for some small and mid-class companies.

Malta

As a creative specialist for arcade games, I managed the placement of games across all 11 versions of each site, while optimising theirperformance and analysing the results. I collaborated with stakeholders to create content, promotions, and assets for the sites, andmaintained the promotions areas and dynamic content such as winners pages. Working closely with country teams, I ensured that the contentmet their preferences. Using Omniture, I analysed and reported website data to key stakeholders, and managed the conversion funnelbetween cross-sell banners and game products. I also generated and implemented ideas for site development and managed the Quick Playcarousel in all languages. In addition, I acted as the go-to expert for games within the content team, representing the product's needs andrequirements.

Malta

• Overseeing activity on all platforms to detect unusual behavior and review transactions for signs of fraud on a daily basis.• Evaluating new products to identify potential security risks and implementing relevant reporting to prevent such risks.• Analyzing real-time alerts and investigating issues as they arise.• Managing process exceptions and communicating with customers as needed

Malta

• Supervising production and service workflows, ensuring smooth operations for poker, casino, and skill games and their backend functions.• Managing website content, loyalty programs, customer conversion, and retention to improve user engagement and satisfaction.• Creating and managing gaming promotions, bonus schemes, and incentives to increase customer acquisition and retention.• Defining and tracking key performance indicators (KPIs) and formulating methods to achieve them, including analysing data and makingdata-driven decisions.

Malta

• Accountable for managing casino and skill games operations, including the creation of weekly and monthly KPIs, bonus plans, and creditofferings.• Handling VIP customer concerns and requests.• Managing and supervising the Risk & Fraud and Operations departments, ensuring timely completion of daily tasks and departmentalschedules.• Preparing and monitoring reports, statistics, bonuses, and calculations.• Overseeing the team members and ensuring their professional growth and development

Malta

• In charge of identifying and preventing fraudulent activities primarily in the poker and casino departments. Conducting daily monitoring oftransactions, customer behavior, and sign-ups across all gaming products, and reporting any potential issues

Diploma, Machine Technology

Pneumatic And Hydraulic Systems