I have been a B2B sales and marketing professional most part of my life and have worked with companies like Sage Software, Adecco, Bennett Coleman and Co. Ltd. (Times Group) and ICICI Bank. I chanced upon a gap in the marketing initiatives of B2B Startup and SME's in India and thought of addressing it with my experience. I work with B2B SME's and Startups as an extended arm of their management team and help them create and manage a sustainable marketing ecosystem to fulfill their objectives. Objectives can be short term or strategic and can be digital or mainline. I have a curated set of competent vendors (agencies, individuals, designers, UI/UX consultants, planners, SEO/SEM professionals) whom I rope in as and when required to meet my client's objectives. For details of my past work, you can log in to my website - www.cmooutsourced.com In the recent past, I have worked with MNC's like Armstrong India, YSC Global and a few Enterprise SaaS startups like Loginext, Vphrase, Fisdom and IntelligenceNode on content marketing, branding and sales assignments. My deliverables usually encompass:- Acting as a single point of contact between the company and the entire marketing ecosystem- Creating, maintaining and reviewing ongoing digital marketing strategy- Develop SEO friendly content for Website and Mobile apps- Content Development for Social Media, Brochures, Presentations, Press Kits, Videos, Email marketing and Online Ad campaigns- Vendor curation and management. I curate and manage the right freelancers/agencies which can provide productive yet cost efficient services (for larger engagements)- Evaluating and Implementing Enterprise CRM Solution for your organization

I engaged as a virtual CMO for WonderLend Hubs - a fintech startup which has an enterprise Sales Incentive Compensation Management System as well as an evolved Loan Origination System and Credit Scoring Solution. The company has some prestigious corporate clients in the BFSI space. I worked closely with their CEO and Chief Growth Officer on setting up the digital marketing ecosystem for generating inbound leads from enterprise customers globally. Deliverables encompassed managing website development, content marketing, email marketing, Linkedin marketing, SEO and SEM campaigns.Within my 2 year engagement with them, they saw an increase 30% increase in brand engagement and top of the funnel leads across channels from their targeted prospects. I also help set up their outsourced SDR ecosystem to ensure tactical lead generation initiatives.

Voiro is a leading SaaS product company that helps ad businesses reimagine operations and analytics across the ad value chain by leveraging the potential of automation, predictive capabilities, machine learning, artificial intelligence and more. They are a workflow automation company for publishers and retailers to drive high-velocity ad monetisation.I closely worked with their marketing team and helped Voiro improve their top of the funnel lead acquisition by 5X through Linkedin. I helped in strategizing content marketing initiatives which included development of collaterals like whitepapers, ebooks, landing pages, and ad campaigns to improve the quality of the lead generation programs across geographies.

TPConnects is an IATA-certified, global, travel content aggregation and distribution technology company. They help airlines and travel agencies to distribute retail travel products through their solutions built on IATA’s New Distribution Capability (NDC) Standard.I worked with TPConnects management and marketing team for nearly an year to strategize and execute the GTM strategy for their NDC solutions. This included interviews with internal and external stakeholders, market research, competitor mapping, messaging and positioning workshops, brand identity development, and content marketing strategy. I also worked with their team in implementing their social media content marketing strategy to improve engagement on their Linkedin profiles from their target audience and generate top of the funnel leads through Linkedin ads.The social media content strategy resulted in 5X increase in engagement on their social profiles from relevant target group.

I engaged as a marketing consultant with Prescinto - a renewable energy analytics startup which provides a cloud-based asset agnostic platform that can remotely fetch data from the wind turbines and solar plants, visualize it, and provide insights to improve energy generation I worked closely with their marketing team on setting up the digital marketing ecosystem for generating inbound leads from enterprise customers globally. Deliverables encompassed managing website development, content marketing, email marketing, Linkedin marketing, SEO and SEM campaigns.

Associated as a virtual CMO for Enate APAC - the asian arm of a UK based Process Orchestration Solutions Company which has a SaaS based software solution to increase efficiencies of operational processes across Industries and Robotic Process Automation (RPA) implementations. My responsibilities included growing the business for the company in APAC through targeted marketing initiatives with strategic ecosystem partners. To that extent, it encompassed owning the content marketing piece to generate marketing qualified leads, working with internal and external stakeholders to meet business objectives and increasing brand awareness in targeted geographies in APACAchievements- Grew the Marketing Qualified Lead (MQL) funnel from APAC by 10X in a matter of 5 months- Spearheaded content marketing efforts to increase social media engagement by 7X- Increased relevant traffic on the website by 8X - Launched strategic GTM campaigns with Implementation Partners for the company- Set up the marketing team from scratch and made them productive in 3 months

Worked as an outsourced CMO for Spoors - a Hyderabad based Field Force Automation Solutions Company which has a SaaS based software solution to increase efficiencies of remote field force.I set up the marketing ecosystem, growing the business for the company globally through focused content marketing initiatives, and improved partner engagement. I worked closely with the CEO and the Sales Head to increase their Marketing Qualified Lead funnel through targeted demand generation campaignsAchievements- Strategized industry specific marketing campaigns to increase MQLs by 8X in 3 months- Helped the sales team to improve conversion of MQLs to SQLs by 30% through optimized sales pitches- Increased social media engagement by 3X- Set up the marketing technology ecosystem from scratch to empower the sales force with sales email sequences

upGrad is an online higher education platform providing rigorous industry-relevant programs designed and delivered in collaboration with world-class faculty and industry. I am mentoring upGrad's digital marketing students through guest lectures and one-to-one counseling sessions on furthering their career in SEO, SEM, Content Marketing, Email Marketing, B2B Marketing, Marketing analytics and more.

The concerned startup has an innovative SaaS platform for companies to strategize, execute and track their outdoor advertising campaigns across various towns in India. I work with their management team as a remote content marketing and sales consultant.My content marketing initiatives have resulted in marquee client wins for them. Key account wins, the likes of Byjus and HDFC Red, have originated through my seo friendly blogs.

Along with the management team of ANJ Group - one of India’s leading turnkey architecture, design and build companies, I created a brand campaign for their revised identity as well as their new design studio. The campaign, which included a 360 degree approach of digital and offline initiatives, engaged their internal and external stakeholders to a great extent. Their social media engagement on Linkedin increased more than 60% by their prospective vendors, clients and employees.

I was a remote marketing consultant for CoreIoT - an enterprise IoT solutions startup headquartered in Australia which specialises in providing turnkey IoT solutions. The startup engaged with the CMO Outsourced collective to define its brand identity and develop a content marketing ecosystem from scratch.Within a year of launch of the content marketing campaign in Australia, the company won 3 marquee clients with average revenue of AUD 50,000 $ and closed a major round of funding to grow their operations in the country.

Managed content marketing initiatives for the India office of YSC - a boutique leadership consulting firm, headquartered in London. They are engaged in Succession Planning, Leadership Potential and Diversity and Inclusion consulting globally. The deliverables encompassed - Working closely with the MD in strategizing and executing overarching marketing strategy for India- Growing their digital footprint through effective social media marketing campaigns- Organizing engagement avenues like panel discussions and webinars with thought leaders.Achievements.- Grew social media engagement by 70% on Linkedin, Twitter and Facebook- Increased their lead pipeline by 40% through focused content marketing interventions

Worked with the core team at Fisdom - a leading Robo Advisory Fintech startup to market their personal finance management app in India. They had a strategic tie up with couple of large Public Sector Banks and I helped them roll out a focused marketing campaign towards acquiring new users through the bank branches and employees of these banks.

Engaged with Loginext - one of the fastest growing B2B Startups in the country, a SaaS based Logistics Optimization Solutions provider, for a 3 month project to help them in refurbish their corporate identity and spread the right stories around product and company culture.I created a content marketing campaign on Quora focusing on employer branding and customer awareness for their hyperlocal business. The company's posts garnered the maximum views on Quora for February 2016 for targeted Q&A's

As a freelance consultant for Techved, I consulted on a UI and UX evaluation project with the product and marketing teams for one of the largest real estate portals in India. They were coming up with a redesign of their web portal and wanted to understand end consumer (buyer/rental consumers )and business partner (brokers) feedback to the old and new design. The end deliverable was an exhaustive report of gaps which needed to be filled by the design and product team in tandem to facilitate a delightful customer experience. This was done as a project with one of the best UI and UX consulting firms in India.

I engaged as a Content Marketing Consultant with the India arm of Armstrong World Industries - a US Based global leader in commercial ceiling and flooring solutions. The company sells premium solutions for Schools and Commercial Spaces. My deliverables encompassed - Working closely with the National Sales Head in unearthing stories about the implementations of their products and solutions across locations in India. - Converting the implementation stories into whitepapers, case studies, emailers, blogs and videos which are used as marketing collaterals by their sales team- Setting up Mailchimp and executing inbound marketing campaigns- Ensuring optimum use of their Salesforce CRM implementationAchievements- They saw an uplift of 20% in their conversions through email marketing- Social media engagement increased by 40% by sharing engaging implementation case studies- Salesforce CRM usage by their sales team increased by 30% after orientation.

I was part of the Digital Channels team of ICICI Bank and primarily involved in reducing attrition of customers from the Internet Banking platform (PC and mobile) through online and offline marketing initiatives.Responsibilities Included:• Reviewing customer transaction behavior on ICICI Bank’s netbanking portal • Planning marketing initiatives through various touch points (Email, SMS, Website, Call Center) to engage dormant customers and increase online transactions and revenue.• Inducing new and dormant customer activations for netbanking through the Branch network of ICICI Bank through the following initiatives:o Strategizing regional marketing initiatives for bank branches to increase new customer activations on netbanking o Vendor tie-ups for pan india ICICI Bank Branch Network for increasing online transactionso Facilitating smooth execution of these initiatives by maintaining relationships with key stakeholders of Bank Branch NetworkAchievements• Conceptualized and successfully executed activation drives to increase online transactions through select bank branches across the country

Times Ascent is a leading recruitment brand from the Times of India Group. The role primarily involved ad sales, online marketing initiatives for the brand and ensuring adoption of the following online properties by internal and external customers:1) ItsMyAscent.com - A Career Enhancement & Recruitment Website from Ascent 2) AscentMatcher.com – Artificial Intelligence based Online Recruitment Management SystemResponsibilities included:• Ad Sales in assigned territory• Conceptualizing special features (print and online) to maximize revenues nationally • Driving usage and incremental revenue from AscentMatcher.com• Marketing and monetizing itsmyascent.com Achievements• Conceptualized and successfully executed special features like Engineering Mastermind (national engineering quiz), Exemplars of Success and Women’s Day which resulted in additional revenue of Rs. 4 cr through itsmyascent.com and Ascent Print edition• Increased national print ad revenue through AscentMatcher.com by Rs. 3 cr• Augmented AscentMatcher.com customer base by 200 customers

Established in 1974, Lee Hecht Harrison (LHH) is the flagship brand of Adecco Human Capital Solutions, a division of Adecco, S.A., the world leader in workforce solutions. LHH India is a relatively fresh entrant in the Talent Management Space dominated by the likes of NIS Sparta, Dale Carnegie, Franklin Covey, Hero Mindmine etc. Responsibilities Included:• Key Account Management• New Business Development• Cross Sell Learning Solutions to existing recruitment client base• Manage successful delivery of training programs• Community building initiatives towards HR• Inducting fresh recruits into the sales process Achievements• Established relationships with new clients from varied industry verticals with the likes of Credit Suisse, BASF, Feedback Ventures, General Mills, Perfetti, Unilever, Edenred etc.• Increased the Average Sales Value per training workshop• Considerable PR and Brand Engagement through HR Networking forums, thus facilitating lead generation initiatives

Sage Software India, the Indian arm of the Sage Group (www.sage.com), is a leading enterprise software solutions company focusing on small and medium sized businesses. The responsibilities included growing the sales for Sage's CRM & HRMS Solution Portfolio in West India. Primary activities included Channel Partner management and Sales Lifecycle Management to achieve assigned revenue targets.Achievements • Increased CRM license revenue by 25% from existing partner base through innovative marketing programs & improved sales efforts. Acquired clients from financial services, education and technology domain• Added 7 new active partners across west and south India• Identified & initiated activities on previously untapped verticals/horizontals for Products

Indigo Consulting is a leading Interactive Marketing Agency based in Mumbai. Their services encompass website development and maintenance, search engine marketing and executing online media campaigns. The role primarily involved new business development and client servicing initiatives.AchievementsSuccessfully managed the following projects:• Tata AIG Life Insurance – Development of Interactive Health Quiz• Optimix Fund of Funds – Development of collateral for Email Marketing• Percept Holdings – Website development and SEO• Tata Elxsi (Visual Computing Labs) - Website development and SEO• Pratham (an NGO) – Development of a website for their educational initiatives