Song Chen work email
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More-than-20-year experience in Chinese Internet market; Insightful knowledge of the local internet users’ behavior and product design; Remarkable records of the national leading website operation ; Good command of international company’s workflow and business philosophy; Expertise on international product localization and operation; Diversified and comprehensive experiences in Business Development, Online Marketing, e-Commerce, Web2.0 production, etc. Skills of team management and coaching of the would-be leaders; Efficient project management and sound co-ordination with all involved participants (Marcom, sales, engineer teams, etc.) for better solutions;Specialties: greater china TMT landscapesports marketingcontent licensingstart-up strategy and operations online & mobile business development, interactive TV & marketingcorporate development, market entry
Youku.Com
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Senior DirectorYouku.Com Apr 2017 - PresentBeijingShort-form video(games, sports, lifestyle, kids, music, travel, etc.), Documentary & Cultural Content Operation plus UPGC management (Vloggers & MCNs)
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Ceo&FounderBonnie'S World Oct 2014 - Feb 2017Beijing City, ChinaBonnie's world, a start-up company catering for Chinese consumers to discover and purchase affordable fashion products with talents recommendation, price-comparison and one-click ordering services.
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Senior Director Of Imd, DigitalNba Jul 2013 - 2014Focusing on localization and launch of League Pass product in China market as well as key account management,In charge of content licensing, product development, potential partnership assessment /analysis, operational review (marketing plan, customer care, content management) and business negotiation.
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Online Marketing Director Of Consumer And Smb Direct BuDell China Feb 2012 - Jun 2013Responsible for the operation, optimization and strategic planning of the Dell.com.cn and extension platforms to generate demands via official website, Tmall flagship, mobile app, social platforms. Supervise and manage a 30-staff teams in Beijing and Dalian.
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Vp Of Production And Project OperationAbout.Com China Mar 2008 - Sep 2011In charge of product management and project supervision including international product localization, business development with local partners, co-branding channel operation.
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Director Of Business DevelopmentAbout.Com China Mar 2008 - Oct 2010Fully Focused on the strategic cooperation to drive the traffic, revenue and cultivate the business alliance with local internet giants including Baidu, Taobao, MSN China, Google, etc.Optimizing the affiliated ad network performance and pioneering the social marketing through the local SNS networks.
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Interactive Producer ChinaApple May 2007 - Dec 2007Responsible for the maintenance of the official website of Apple China, EDM blasting, Online Store revamp and eMarketing initiatives. -
Vp & Gm Of The Internet Division,Letv.Com Oct 2005 - May 2007Fully responsible for the operation of the BU including strategic planning, P&L management and team supervision.Pave the solid way for its IPO in 2010 with an able team of engineering, production, sales and marketing.
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Director Of Sports And Entertainment Center & Media Producer HeadYahoo! Apr 2004 - Sep 2005In charge of the content-oriented properties planning, construction, development, sales solution and content management. The key products include Yahoo Homepage, Tech, Finance, BBS, Sports, Entertainment (Movies, Music, Astrology, Jokes, Games, Greetings), Travel, Overseas Education and Job.
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Media And Communication ProducerYahoo China Nov 2001 - Mar 2004Responsible for research, localization and maintenance of Yahoo properties into Chinese market, ranging from Mail, Messenger, Companion, Greetings, Games to photos, etc.As utility player of Yahoo China, one of my roles was acting as the lead editor for the official site (Chinese version) of FIFA 2002 World Cup.
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Media Bd For Sports ChannelSohu.Com May 2000 - Nov 2001Provider management and content reviews.
Song Chen Skills
Song Chen Education Details
Frequently Asked Questions about Song Chen
What company does Song Chen work for?
Song Chen works for Youku.com
What is Song Chen's role at the current company?
Song Chen's current role is Senior Director, operation of UPGC, YOUKU.COM.
What is Song Chen's email address?
Song Chen's email address is be****@****.com.cn
What schools did Song Chen attend?
Song Chen attended Tianjin Foreign Studies University.
What skills is Song Chen known for?
Song Chen has skills like Corporate Development, Market Entry, Sports Marketing, Content Licensing, Online Marketing, Product Development, Product Management, Production Management, Online Publishing, Online Communications, Web Content Management, Content Creation.
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