Song Choi Email and Phone Number
Specialties: marketing strategy, digital marketing, sales support and system design, branding and direct marketing.
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Vp Of Marketing And Growth | Aio DigitalAio Hawai'IHonolulu, Hi, Us -
Head Of Sales And MarketingBuildcore Sep 2021 - PresentCo-founded and led all online sales and marketing roles for tech agency servicing English-speaking audiences in the EU. Oversaw product launch, community engagement, and external communications for SaaS product resulting in a 36,000+ community of registered developers, creators, and retail members. Led cross-functional product team to create and launch digital twin proof of concept with Cisco engineering team. Created marketing campaigns that successfully delivered $4 million in direct product sales revenue, $10 million+ in platform transaction volume.
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Senior Vice President & Marketing Communications Division ManagerFirst Hawaiian Bank Dec 2017 - Sep 2019Hawaiian Islands, Guam, SaipanOversaw a $5 million annual budget, directly managed 16 person team. Overseeing advertising, in-house communications, public relations, digital marketing, direct marketing, event planning, and social media departments for $20 billion retail and commercial bank and its 60 retail branch network.Led all agency relationships in advertising, public relations, and media, executing comprehensive marketing strategies. Increased advertising media performance to highest historic benchmarks through creative campaign production and media buying strategies. -
Project WorkSc Consulting Nov 2004 - Aug 2019Created marketing strategies and campaigns, sales proposals and designed sales support system (listings, property photography, proposals, presentations). Optimized CRM and digital marketing operations (SEO, Loopnet listings). Campaigns resulted in $1 billion in total sales.Designed and produced online Learning Management System (LMS) for leading global provider of progressive, vendor-neutral training and certification programs. Produced video course modules for Could Computing, Service Oriented Architecture and Big Data.Developed online, ecommerce, social, and digital marketing strategy for retail apparel company increasing online sales by 10x over 24 months.Developed online sales and marketing strategy for retail chain of bookstores, international book publisher, ecommerce portal with over 20+ million SKUs. Created digital measurement frameworks, KPI's and product goals for network of over 2300 bloggers and social media influencers.Founding team contributor, marketing and design expert for freight consolidation start up.Led sales and operations for private label ATM and merchant service network of 50+ Oahu locations.Developed and implemented online and video marketing strategies for state university's Information Technology Department and the longest running academic conference on system sciences in the world.
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Director Of MarketingAltres Jan 2010 - Dec 2017Hawaiian IslandsOwned strategic planning and marketing operations for the state's largest network of Human Resources companies; Staffing, HR outsourcing, Human Resource Information Systems, Payroll processing. Spearheaded product team that created company's first marketing automation and SMS recruiting system, online job listing aggregator. Managed in-house and external teams of creative directors, content managers, project coordinators, graphic designers, copywriters, media buyers, and public relations professionals. -
Adjunct ProfessorHawaii Pacific University Aug 2004 - Dec 2007Honolulu, Hawaii, United StatesAdjunct faculty member and lecturer for College of Business, Marketing and Communications department. Courses taught – Advanced Advertising Campaign Production, Advanced Communication Strategies, Business Mediation and Negotiations. Faculty Advisor for National Student Advertising Competition. -
Chief Marketing OfficerChipin Sep 2005 - Feb 2007Honolulu, Hawaii, United StatesFounding team member of internet group payments start up. Designed and executed an initial (zero-to-one) marketing plan through extensive market research, focus groups, and testing. Designed recruitment, branding, community development, outreach strategy through angel and series A funding rounds. Start up was acquired by the high tech unicorn InMobi.
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Marketing DirectorCta Oct 2002 - Nov 2004Honolulu, Hawaii, United StatesManaged in-house marketing department for 140-person technical education and dual-use technology company. Managed all production, digital, media buying, public relations, production, event planning. Brands included; Computer Training Academy, Select Staffing, CTA Technical, and CTA Development.
Song Choi Education Details
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Marketing -
Marketing
Frequently Asked Questions about Song Choi
What company does Song Choi work for?
Song Choi works for Aio Hawai'i
What is Song Choi's role at the current company?
Song Choi's current role is VP of Marketing and Growth | aio Digital.
What schools did Song Choi attend?
Song Choi attended Hawaii Pacific University, Hawaii Pacific University.
Not the Song Choi you were looking for?
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Song Hoa Choi
Information Analyst Ii At National Center For Deaf Health Research / Biostatistician At Obstetrics And Gynecology Research Division, University Of Rochester Medical CenterRochester, New York Metropolitan Area -
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1puritancleaners.com
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